Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal ESENSI: Jurnal Manajemen Bisnis
Emanuella Annastasia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BAURAN PEMASARAN PRODUK, GAYA HIDUP & HIJAU TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI JAKARTA Bernard Edwin Silaban; Emanuella Annastasia
ESENSI: Jurnal Manajemen Bisnis Vol 22 No 2 (2019): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.907 KB) | DOI: 10.55886/esensi.v22i2.161

Abstract

The objective of this research are to see wether product marketing mix, lifestyle and green marketing mix do influence the purchasing decision of the product of the body shop in Jakarta and what about the post purchase behaviour. The results show that product marketing mix, lifestyle and green marketing mix simultaneously and partially influence the purchasing decision significantly. The other result also shows that the post purchase behavior of the consumers are being satisfactory.
Co-Authors Bernard Edwin Silaban