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All Journal The Journal of Educational Development Jurnal Akuntansi dan Teknologi Keuangan Jurnal Ekonomi Manajemen Akuntansi Serat Acitya Indonesian Journal of Community Empowerment E-Amal: Jurnal Pengabdian Kepada Masyarakat
Setyobudi Setyobudi
UNTAG Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health

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INOVASI UBI UNGU MENJADI DONUT SEBAGAI KREATIVITAS PRODUK LOKAL DI KELURAHAN MANGUNSARI, KECAMATAN GUNUNGPATI, KOTA SEMARANG Nurchayati, Nurchayati; Muchayatin, Muchayatin; Parju, Parju; Suyati, Sri; Setyobudi, Setyobudi; Sulistyani, Sulistyani; Aminah, Siti; Riyanto, Joko; Musprihadi, Ribut
MAJU : Indonesian Journal of Community Empowerment Vol. 2 No. 6 (2025): MAJU : Indonesian Journal of Community Empowerment, November 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v2i6.1899

Abstract

This community service program aims to empower the people of Mangunsari Village, Gunungpati District, Semarang City through purple sweet potato-based donut innovation. The main problem is the low added value of purple sweet potatoes, which are only sold raw, and limited knowledge of processed product diversification. The implementation method included training in donut making, packaging, branding, and marketing management for 25 participants. Results showed a significant increase in participant knowledge from 38% to 87%, with 92% of participants able to produce high-quality donuts. The optimal formulation using a 37.5% substitution of purple sweet potato puree resulted in an organoleptic acceptance level of 84-88%. Value-added analysis showed a 1,025% increase in economic value with a profit margin of 260%. The "Sate Donat Mini 17" business group was formed, with 48% of participants actively producing, generating additional income of IDR 1.8-3.5 million per month. The program has had a positive impact on community economic empowerment and increasing the added value of local commodities. Keywords: Community Empowerment, Purple Sweet Potato, Product Innovation, Added Value, Entrepreneurship
Co-Authors Ahmad Firdaus, Ahmad Al Qorny, Uais Andhi Nur Rahmadi, Andhi Nur Arifin, Mochamad Eka Rahmawati, Wahyu Hardianto, Feri Teguh Indrawan, Denny Joko Riyanto Megawati - Muchayatin, Muchayatin Musdalifa, Siti Musprihadi, Ribut Nurchayati Nurchayati Parju, Parju Ratnawati Dwi Putranti Honorata Setyawati, Selvia Lilis Siti Aminah Sri Puji Lestari Sulistyani Sulistyani Totok Sumaryanto Florentinus, Totok Sumaryanto Widiana, Sunarsih Wiyanto, Joko Yolandha Raharjo Yunus, Eko Yudianto