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All Journal BIMA Jurnal Bisnis dan Manajemen
Rudy Haryanto
Bisnis Digital, Politeknik Negeri Banjarmasin
Economics, Econometrics & Finance

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Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Nasabah Bank Kalsel Banjarmasin Gusti Abdi Rachman; Rahmatul Jannatin Naimah; Rudy Haryanto
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i1.1956

Abstract

This study was conducted to analyze the effect of Brand Image and Brand Trust on Customer Loyalty at PT Bank Pembangunan Daerah Kalsel in Banjarmasin City, which aims to determine brand image and brand trust partially and simultaneously customer loyalty. This research uses a purposive sampling technique with 100 PT Bank Pembangunan Daerah Kalsel customer respondents in Banjarmasin City. The analysis method used in this research is Multiple Linear Regression Analysis. The findings of this study indicate that Brand Image partially has a positive but insignificant effect, and Brand Trust partially has a positive and significant impact. While simultaneously, Brand Image and Brand Trust significantly affect customer loyalty. The value (Adjusted R Square) shows that Brand Image and Brand Trust can explain customer loyalty by 80%. In comparison, the remaining 20% is influenced by other variables besides Brand Image and Brand Image in this study. The results of this study are also customarily distributed; there are no symptoms of multicollinearity, no heteroscedasticity, no autocorrelation problems or symptoms, all x variables against y results are linear, and all variables are valid and reliable.
Pengaruh Kualitas Pelayanan Penyediaan Air Bersih Terhadap Kepuasan Pelanggan di PDAM Kabupaten Tapin Noor Rezqi Kusuma; Rudy Haryanto
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2275

Abstract

The purpose of the study was to determine whether service quality (tangible, realibility, responsiveness, assurance, emphaty) simultaneously affects PDAM Tapin customer satisfaction, and whether service quality (tangible, realibility, responsiveness, assurance, emphaty) has a partial effect on PDAM Tapin Regency customer satisfaction, and service quality (tangible, realibility, responsiveness, assurance, emphaty) The variables that have the most dominance in terms of influencing customer satisfaction of PDAM Tapin district. In this research method using quantitative research methods. The analytical methods used for this study are validity and reality tests, linear regression analysis, flatfoot assumption tests. From the results of this study: The independent variables of Service Quality (Tangible (X1), Realibility (X2), Responsiveness (X3), Assurance (X4), Emphaty (X5) have a significant simultaneous effect on customer satisfaction in PDAM Tapin Regency Company, 77.8% of the results have a residual, namely 22.2%, so this is influenced by other variables outside this study. The results of the Tangible Variable (X 1) did not have a partial significant effect on customer satisfaction at the PDAM Tapin Regency Company with a Tcalculate value of -1.149. Variable Realibility (X2) Does not have a significant partial effect on customer satisfaction at PDAM Tapin Regency Company with a Tcalculate value of 1,358. The Responsivenss variable (X3) has a significant partial effect on customer satisfaction at PDAM Tapin Regency Company with a Tcalculate value of 4,431.The Assurance variable (X4) has a significant partial effect on customer satisfaction at PDAM Tapin Regency Company with a Tcalculate value of 2,266. Emphaty variable (X5) does not have a partial significant effect on customer satisfaction at PDAM Tapin Regency Company with a Tcalculate value of 1.108. The variable with the most dominant influence is the Responsivenss variable on customer satisfaction in PDAM Tapin Regency companies with the largest r2 value is the Responsivenss variable which is 0.210 or 21%.
Co-Authors Gusti Abdi Rachman Noor Rezqi Kusuma Rahmatul Jannatin Naimah