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All Journal BIMA Jurnal Bisnis dan Manajemen
Rahmatul Jannatin Naimah
Bisnis Digital, Politeknik Negeri Banjarmasin
Economics, Econometrics & Finance

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Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Nasabah Bank Kalsel Banjarmasin Gusti Abdi Rachman; Rahmatul Jannatin Naimah; Rudy Haryanto
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i1.1956

Abstract

This study was conducted to analyze the effect of Brand Image and Brand Trust on Customer Loyalty at PT Bank Pembangunan Daerah Kalsel in Banjarmasin City, which aims to determine brand image and brand trust partially and simultaneously customer loyalty. This research uses a purposive sampling technique with 100 PT Bank Pembangunan Daerah Kalsel customer respondents in Banjarmasin City. The analysis method used in this research is Multiple Linear Regression Analysis. The findings of this study indicate that Brand Image partially has a positive but insignificant effect, and Brand Trust partially has a positive and significant impact. While simultaneously, Brand Image and Brand Trust significantly affect customer loyalty. The value (Adjusted R Square) shows that Brand Image and Brand Trust can explain customer loyalty by 80%. In comparison, the remaining 20% is influenced by other variables besides Brand Image and Brand Image in this study. The results of this study are also customarily distributed; there are no symptoms of multicollinearity, no heteroscedasticity, no autocorrelation problems or symptoms, all x variables against y results are linear, and all variables are valid and reliable.
Upaya Retensi Karyawan Mekanik Dan Operator Potensial Melalui Program Pelatihan Dan Pengembangan Karir Pada Pt Gagah Putera Satria Putri Kurnia Pratiwi; Rahmatul Jannatin Naimah
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2271

Abstract

Company achievement is closely related to the quality of its employees. Therefore, Human Resource Management (HRM) must build, motivate and manage the maximum human resources that companies have to increase the ability of employees investments. This has resulted in the company PT Gagah Putera Satria having to make efforts to retain employees or maintain and provide training and career development for employees in order to reduce the company's turnover rate. The purpose of this study, to find the causes,retention efforts, training, career development as well as advice given to the company.The method used to describe the data in this study is qualitative or descriptive, analysis of research data is carried out such as observation and interviews. The results of this study, it is very difficult to find employees because as a result there are many mining companies offering competitionvalue which is quite good and also not sufficient enough in terms of employee facilities, one of which is the internet network for communication access, as well as it is very important to increase company benefits to ensure company welfare.
Co-Authors Gusti Abdi Rachman Putri Kurnia Pratiwi Rudy Haryanto