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All Journal Jurnal ULTIMA InfoSys Jurnal Mantik
Tania Jovita Wibowo
Universitas Pelita Harapan
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Journal : Jurnal Mantik

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The Effect of Antecedents on Online Streaming Subscription on Vidio Companies Tania Jovita Wibowo; Martinus Tjhia Tjen Jong
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jurnalmantik.Vol5.2021.1480.pp1153-1159

Abstract

As the time goes by and by the developing technologies, there are much shifting conditions because of that development, including in the media industry. Technologies bring ease and options. The increasing options may bring factors that can influence customers in choosing whether to use cable TV or an online streaming platform for their entertainment. Based on research by Lee et al (2018), there are factors which can affect customer decision about choosing cable TV or online streaming platform. Those factors are ease of use, additional purchases, media options, social trends, available options, and cost.
Co-Authors Arnold Aribowo Martinus Tjhia Tjen Jong Suryasari Suryasari Widjaja, Andree E.