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All Journal Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management
Safrida Safrida
STIE Bajiminasa Makassar Indonesia
Economics, Econometrics & Finance Education

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Gaya Kepemimpinan dan Motivasi Mempengaruhi Kinerja Pegawai Nurlina Nurlina; Safrida Safrida; Musmulyadi Musmulyadi; Burhan Burhan
Alignment:Journal of Administration and Educational Management Vol 4 No 1 (2021): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v4i1.1571

Abstract

This study aims to determine the effect of leadership style and motivation on the performance of the employees of the Ministry of Religion of South Sulawesi Province. This research uses a quantitative approach, primary and secondary data sources. Collecting data through field research by means of questionnaires and documentation. As for the population in this study were all employees totaling 232 civil servants. To determine the minimum required sample, the Slovin formula is used. By calculating the sample size, 69 samples were obtained. The analysis technique used is multiple linear regression. The results showed that there was a partially positive and significant influence between leadership style and motivation on employee performance. The most dominant factor of leadership style influences employee performance. Leadership and work motivation are in the good category, and this condition should be maintained and improved. Keywords: Leadership, Motivation, and Performance
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Produk Kartu Perdana Pascabayar Halo Pada PT. Telkomsel Grapari Makassar Safrida Safrida; Musmulyadi Musmulyadi
COSTING : Journal of Economic, Business and Accounting Vol 4 No 2 (2021): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i2.2048

Abstract

This research was conducted with the aim of: (1) examining and analyzing the effect of the product on consumer purchasing decisions for postpaid hello card products; (2) examining and analyzing the effect of price on consumer purchasing decisions for postpaid starter pack hello; (3) examining and analyzing the effect of promotion on consumer purchasing decisions for postpaid starter pack hello; (4) examining and analyzing the effect of place on consumer purchasing decisions for postpaid starter pack hello; (5) examining and analyzing the four factors that have the most dominant influence on consumer purchasing decisions for postpaid hello card products. This study uses primary data and secondary data. In this study, the sample used was 100 consumers. based on secondary data at the end of 2015 to December 2016. Data was collected through questionnaires and data tabulation was carried out. Methods of data analysis using multiple linear regression analysis and analysis of the coefficient of determination and descriptive analysis with the help of the Statistical Product and Service Solutions (SPSS) program. These results indicate that: (1) the product variable has a positive but insignificant effect on consumer decision making to buy postpaid starter pack hello: (2) the price variable has a positive and significant effect on the decision to buy a postpaid starter pack hello: (3) promotion variable has a significant effect on the decision to buy postpaid starter pack hello: (4) the place variable does not have a positive and significant effect on the decision to buy the postpaid starter card hello: (5) the most dominant variable influencing decision making is the price variable. Keywords: Product, Price, Place, Promotion, and Purchase Decision
Co-Authors Burhan Burhan Musmulyadi Musmulyadi Nurlina Nurlina