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All Journal SOLID Epsilon : Journal of Management (EJoM)
Amirudin Kalbuadi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Country of Origin dan Gaya Hidup Terhadap Minat Beli Smartphone Merek Samsung pada Konsumen di Kota Mataram Lale Puspita Kembang; Agus Hermanto; Amirudin Kalbuadi
SOLID Vol 12, No 1 (2022)
Publisher : Universitas Teknologi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35200/solid.v12i1.549

Abstract

Penelitian ini bertujuan untuk melihat pengaruh country of origin dan gaya hidup dalam mempengaruhi minat beli smartphone Samsung pada konsumen di Kota Mataram. Jenis penelitian yang digunakan yakni asosiatif karena menguji pengaruh sebab akibat variabel bebas dan terikat. Variabel penelitian terdiri dari variabel bebas (country of origin dan gaya hidup dan variabel terikat (minat beli konsumen). Penelitian dilakukan di Kota Mataram. Penelitian dilakukan dengan metode sample survey dengan jumlah responden penelitian sebesar 150 orang dengan penentuan sampel dengan purpossive sampling. Alat pengumpulan data menggunakan kusioner dan uji instrumen menggunakan uji validitas dan reliabilitas. Alat analisa menggunakan analisis regressi linier berganda. Uji hipotesis menggunakan uji t untuk uji parsial dan uji F untuk uji simultan. Hasil uji t menunjukkan bahwa variabel country of origin dan gaya hidup berpengaruh parsial terhadap minat beli smartphone Samsung pada konsumen di Kota Mataram. Uji F menunjukkan bahwa variabel bebas (country of origin dan gaya hidup) berpengaruh simultan terhadap minat beli smartphone Samsung pada konsumen di Kota Mataram.
Efektivitas Bauran Promosi dalam Meningkatkan Volume Penjualan di Art Shop Sukarara Lombok Tengah Lale Puspita Kembang; Rian Indranopa; Amirudin Kalbuadi
Epsilon Journal of Management Vol. 3 No. 2 (2025): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v3i2.67

Abstract

Promoting company products so that they are known to the wider community, not only by promoting through social media or using online media, but promoting directly to the public also has a significant effect on the company's sales volume, such as brochures distributed door to door, through magazines. can be seen directly by the public, through placing banners and banners on every strategic road, this is a marketing strategy that can be used by companies as a tool to introduce their products without having to look on social media or online and there are still many ways that can be used. The aim of this research is to analyze advertising, promotions and personal sales in increasing sales volume at Artshop Sukarara, Central Lombok. The method used in this research is causal associative research, which is asking about the relationship between two or more variables. The location of the research was at the Patuh Sukarara Art Shop, Central Lombpk. The number of respondents in the research was 30 consumers. The results of research on the effectiveness of the promotional mix are thought to have a relationship or relationship with sales volume. Based on the results of analysis of the coefficient of determination (R2), it was found that the coefficient of determination or R-Square value was 0.17906, which means that 17.9% of the dependent variable of sales volume is influenced by advertising and promotion variables. sales, personal sales and public relations, while the rest is explained by unused variables.
Co-Authors Agus Hermanto Kembang, Lale Puspita Rian Indranopa