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All Journal MBR (Management and Business Review)
Hari Purwanto
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun, Indonesia
Economics, Econometrics & Finance Social Sciences

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Pengaruh destination image terhadap revisit intention dan intention to recommend melalui satisfaction sebagai variabel intervening Dian Citaningtyas Ari Kadi; Hari Purwanto; Brilianne Rose Vonseica
MBR (Management and Business Review) Vol 5 No 2 (2021): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v5i2.5820

Abstract

The purpose of this study was to determine the effect of destination image on revisit intention and intention to recommend through satisfaction as an intervening variable. The research used is quantitative research with a sample of 269 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that destination image has an effect on revisit intention, intention to recommend, and satisfaction. While other findings, satisfaction acts as a mediation of the relationship between destination image to revisit intention and intention to recommend. For further research, it is possible to enter the tourist attraction variable.
Pengaruh E-Promotion, E-WOM dan lokasi terhadap kepuasan konsumen melalui keputusan pembelian sebagai variabel intervening Dian Citaningtyas Ari Kadi; Hari Purwanto; Linda Dwi Ramadani
MBR (Management and Business Review) Vol 5 No 2 (2021): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v5i2.5833

Abstract

The purpose of this study was to determine the effect of E-Promotion, E-WOM and location on consumer satisfaction through purchase decisions as intervening variables. The research used is quantitative research with a sample of 384 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that E-Promotion, E-WOM and location have an effect on consumer satisfaction and purchase decisions. While other findings Purchase Decisions act as a mediation of the relationship between E-Promotion, E-WOM and location on consumer satisfaction. For further research, it is possible to enter the buying interest variable.
Pengaruh daya tarik dan E-WOM terhadap keputusan berkunjung melalui minat berkunjung sebagai variabel intervening Hari Purwanto; Dian Citaningtyas Ari Kadi; Galuh Rismawati
MBR (Management and Business Review) Vol 5 No 2 (2021): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v5i2.5867

Abstract

The purpose of this study was to determine the effect of Attractiveness and E-WOM on Decisions made through Interest as an Intervening Variable. The study used a quantitative approach with a sample of 269 respondents. Questionnaires were used for data collection, and data analysis using Path Analysis. The results of this study are attractiveness and E-WOM have a significant effect on visiting interest. Attractiveness and E-WOM have a significant effect on decisions. Path test (Path Analysis) found that interest can mediate the effect of attractiveness on decisions and interest can mediate the effect of E-WOM on decisions.
Kualitas produk dan persepsi harga terhadap keputusan pembelian melalui minat beli sebagai variabel intervening Yudha Pratama Putra; Hari Purwanto; Liliek Nur Sulistiyowati
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6952

Abstract

The research is to examine and determine the effect of product quality and price perception on purchasing decisions, as well as to examine the role of buying interest as a mediation. This type of research is quantitative research, the number of samples used is 100 customers of UMKM Roti Bolu Dinawa Magetan, which is taken by purposive sampling method. Collecting data using a questionnaire with direct distribution to respondents. The questionnaire was prepared using a 5-point Likert Scale, and data analysis using Path Analysis. The results of the study reveal that product quality has no effect on purchasing decisions through buying interest. If product quality increases, buying interest and purchasing decisions for Roti Bolu Dinawa will also increase.
Efek perceived value dan kualitas layanan terhadap behavioral intention: peran mediasi kepuasan pelanggan Kiki Intan Sari; Hari Purwanto; Liliek Nur Sulistiyowati
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.7035

Abstract

The purpose of this study was to determine the effect of perceived value and service quality on behavioral intention, and the role of mediation with satisfaction. Using a quantitative research approach, the research sample was 384 Indihome customers. The questionnaire was prepared using a 5-point Likert Scale, the data were analyzed by Path Analysis. The research findings explain that perceived value has an effect on service quality, behavioral intention, and customer satisfaction. Customer satisfaction mediates the effect of perceived value and service quality on behavioral intention. For further researchers, it is possible to enter the marketing mix variable.
Co-Authors Brilianne Rose Vonseica Dian Citaningtyas Ari Kadi Galuh Rismawati Kiki Intan Sari Linda Dwi Ramadani Sulistiyowati, Liliek Nur Yudha Pratama Putra