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All Journal MBR (Management and Business Review)
Brilianne Rose Vonseica
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun, Indonesia
Economics, Econometrics & Finance Social Sciences

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Pengaruh destination image terhadap revisit intention dan intention to recommend melalui satisfaction sebagai variabel intervening Dian Citaningtyas Ari Kadi; Hari Purwanto; Brilianne Rose Vonseica
MBR (Management and Business Review) Vol 5 No 2 (2021): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v5i2.5820

Abstract

The purpose of this study was to determine the effect of destination image on revisit intention and intention to recommend through satisfaction as an intervening variable. The research used is quantitative research with a sample of 269 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that destination image has an effect on revisit intention, intention to recommend, and satisfaction. While other findings, satisfaction acts as a mediation of the relationship between destination image to revisit intention and intention to recommend. For further research, it is possible to enter the tourist attraction variable.
Co-Authors Dian Citaningtyas Ari Kadi Hari Purwanto