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All Journal MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Ipteks Terapan : research of applied science and education Jurnal Komtekinfo
Abulwafa Muhammad
UNIVERSITAS UPI YPTK PADANG
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Analysis and Development of Marketing for the Creative Industry of West Sumatra Based on E-Commerce with the Concept of Customer Relationship Management (Crm) (Analisa Dan Pengembangan Pemasaran Industri Kreatif Sumatera Barat Berbasis E-Commerce Dengan K Dinul Akhiyar; Vivi Nila Sari; Abulwafa Muhammad
Jurnal KomtekInfo Vol. 6 No. 2 (2019): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1538.863 KB) | DOI: 10.35134/komtekinfo.v6i2.53

Abstract

West Sumatra is an area in Indonesia that has many Creative Industries, this is the reason the government places representatives of the Ministry of Creative Industries in this region. This is done to foster, oversee and develop the Creative Industries that exist today. The Creative Industries that exist today are very diverse there are 15 fields that are very potential to be developed in Indonesia, Advertising (Advertising), Architecture, Art Goods Market, Crafts (Craf), Design, Video, Film, Photography, Interactive Games (Games), Music , Performing Arts (Showbiz), Publishing and Printing, Computer and Software Services, Television and Radio (Broadcasting), Research and Development (R&D), Culinary. Of the 15 creative industries in Indonesia for the West Sumatra region there are 9 sub-sectors of potential creative industries, namely, fashion, culinary, handicraft, music, performing arts, photography, design, animation, and film, but not all creative industry sectors it is developing so that it has an impact on the marketing of its products. For this reason, it is necessary to analyze and develop the marketing of creative industries in West Sumatra that prioritizes the concept of Customer Relationship Management (CRM) so that marketing concepts that have the potential to increase marketing of creative industry products will be known. Especially now that the Provincial Government is developing the Halal Tourism Industry, of course in this field there a re very many opportunities for the development of the Creative Industries
DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA Abulwafa Muhammad; Dhio Saputra
Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.336 KB) | DOI: 10.22216/jit.v14i3.104

Abstract

This research was conducted to determine the digital marketing needs of fashion industryproducts in the province of West Sumatra. Conducting needs analysis based on currentmarketing conditions of the fashion industry products provides direction for thedevelopment of digital marketing applications that are needed. The analysis in this studyuses a data mining algorithm and will produce an integrated digital marketing applicationfor fashion industry players in West Sumatra. So that the fashion industry has a containerbased on digital marketing to accommodate all products and market it. This will providegreater opportunities for these fashion products to be known by the community and willincrease the pattern of product marketing.
APPLICATION OF THE ECONOMIC ORDER QUANTITY METHOD FOR OPTIMIZATION OF SUPPLAY CHAIN MANAGEMENT IN CONTROLLING PRODUCT INVENTORY Abulwafa Muhammad; Wega Andre; Teri Ade Putra
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2185

Abstract

Toko Sri Bunga is an electronic store that obtains products from various suppliers then sells and delivers these products to consumers. The existing supplier and consumer management processes are conventional. This raises several problems related to product inventory, minimum product stock determination, and high inventory costs. The purpose of this research is to optimize supply chain management (SCM) in inventory control at Sri Bunga shops using the Economic Order Quantity (EOQ) method. This method is used to get the most optimal calculation of the number of orders, inventory and storage costs. The results of this study based on the calculation of the EOQ method on one sample of LG 24 TL 520V-PT TV products for 6 months obtained optimal results for ordering 36 product units with a total inventory cost of IDR 1,014,935. The results of this study can be used as a reference for the development of SCM applications used in supplier and consumer management
Analyzing the use of Social Media by Fashion Designers with K-Means and C45 Abulwafa Muhammad; Sarjon Defit
MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer Vol. 21 No. 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/matrik.v21i2.1432

Abstract

Social media is one part of digital marketing that is used for the development of marketing business products known as social-marketing. The use of social media as social marketing is still managed conventionally and has not implemented business social media. This study was conducted to analyze the clusters and classifications of the use of social media by fashion designers in West Sumatra in marketing their products. This analysis uses the k-Means algorithm and c45 uses the Rapidminer application for the fashion designer industry in West Sumatra. Data is collected from Instagram and Facebook of fashion designers. The data analyzed by K-Means resulted in 3 clusters of social media use, namely 3 less active clusters, 12 active clusters and 1 very active, then classification using the C45 method resulted in a decision tree that described the most and the least in using social media. This study resulted in grouping and classifying variables from whether or not the use of social media in social marketing for the fashion designer industry players in West Sumatra was good or not. The results of this study can be used as a reference for developing integrated marketing for West Sumatra fashion designers.
Co-Authors Dhio Saputra Dinul Akhiyar Sarjon Defit Teri Ade Putra Vivi Nila Sari Wega Andre