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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal E-Bis: Ekonomi Bisnis SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat)
Isti Khomah
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGEMBANGAN AGROBISNIS WALUH GETASAN Kecamatan Getasan Kabupaten Semarang Setyowati Setyowati; Isti Khomah
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 5, No 1 (2016)
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v5i1.24294

Abstract

During this time the gourds farmer groups in the Getasan village, Semarang have constraints in the development of agribusiness gourds from the upstream aspects, on- farm up to downstream. And one of the main problems here is the difficulty in increasing production and the sale value of the gourds produced. Therefore devotion here is doing the processing and marketing technology introduction lunkhead gourds ie processing tools lunkhead gourds, entrepreneurship training and food processing gourds. Activity introduction of post-harvest technology is urgently needed by the farmer groups gourds Gondosuli in increasing production and selling value during the gourds that have a low value. Stages of activities that have been done of this devotion is in the form of the manufacture and provision of tools dodol gourds , entrepreneurial training and management of agro- gourds.Keywords : Gourds, Processing Technology and Marketing, Entrepreneurship
Pengaruh Citra Destinasi dan Electronic Word Of Mouth (E-WOM) Dalam Menentukan Kunjungan Wisata (Studi Kasus Pada Kampoeng Kopi Banaran Semarang) Shalsha Afifah Ayumi; Erlyna Wida Riptanti; Isti Khomah
Jurnal E-Bis Vol 6 No 1 (2022): Vol. 6 No 1 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i1.890

Abstract

Agrotourism is currently very popular with tourists because it can increase knowledge and experience. Tourists currently choose destinations based on information from reviews on social media, another name is electronic word of mouth. The COVID-19 pandemic has led to a decline in visitor, strategies are needed to maintain and improve the quality of tourism. Purpose of this research to find the influence of destination image and E-WOM on tourist visits. The basic method is descriptive analytic with research techniques. 150 respondents were used for the sample. The analytical tool in this research is SEM-PLS. The results showed that the destination image had no effect on determining tourist visits, but after being mediated by visitor interest, the destination image had an influence on determining visits. The E-WOM variable directly or mediated by visitor interest have an impact on determining tourist visits.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL YANG BERORIENTASI PADA KEPUASAN MASYARAKAT DI SURAKARTA Isti Khomah; Mohd. Harisudin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 2 (2016)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.238 KB) | DOI: 10.23960/jiia.v4i2.1241

Abstract

The purpose of this research is to understand critical success factors which is considered by customer in selecting market when they are do purchase and understand kind of strategy that management use to develop they own traditional market.  Basic method which used in this research is descriptive analytic.  Determining this research location is using purposive method, and for examining the critical success factors which are considered by customer, weight and attractiveness factors are asked to the market management chosen by purposive sampling method.  The data collection is done by observation technique, interview, and recording method.  Data analysis is conducted by Competitive Profile Matrix (CPM) and Quantitative Strategy Planning Matrix (QSPM) analysis.  The critical success factors which are considered by customer are 13: they are price, kind of products are being sold, quantity of products being sold, safety aspect, cleanliness, quality of products are offered, services, market layout, convenience aspects, easiness of transportation access, facilities (parking spot, restroom, information center, etc.), spacious of market, and it’s operating hours.  The most critical success factor which has the biggest value is products price, it’s about 0.12.  Based on QSPM known that strategy recommendation to be applied by Market Management is to rearrange products grouping that shown by total fascination, it’s about 3.21.  In order to do the strategy, the Market Management has to use good communication due to its relation to market stakeholder.Key words: CPM, QSPM, traditional market, strategy development
Co-Authors Erlyna Wida Riptanti Mohd. Harisudin Setyowati Setyowati Shalsha Afifah Ayumi