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Destination Branding Nagari Tuo Pariangan Sebagai Nagari Tertua Di Minangkabau Muhammad Alif Nurza; San Ahdi
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 1 No. 1 (2024): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i1.44

Abstract

Nagari Tuo Pariangan is a tourist village in Indonesia which is one of the supporting factors and drivers of the welfare of the people who live in it and is also a solution to accelerate village development which can have a positive effect in the form of improving the quality of the environment and the preservation of the culture contained therein. The purpose of this design is to produce a Destination Branding design for Nagari Tuo Pariangan as the oldest village in Minangkabau in order to optimize awareness and visitor interaction in Nagari Tuo Pariangan. The method used in this design is the 4D method, which consists of Define, Design, Develop, and Disseminate. By using the SWOT data analysis method. This branding design will produce the main media in the form of Brand Guidline Book, and supporting media in the form of DL Envelope, letterhead, business card, landyard, id card, Brochure, Instagram feed, Infographic, Wayfinding System, Signage, Billboard, Expo Booth, banner, Merchandise, Totebag, T-shirt, and umbrella.
Promosi Objek Wisata di Kecamatan X Koto Singkarak Sumatera Barat Muhammad Alfansha Agyuri; San Ahdi
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1020

Abstract

One of the sub-districts in West Sumatra that has tourism potential is X Koto Singkarak. However, due to the lack of promotion, especially in the tourism sector, there are still many people who do not know about the existence of tourism in X Koto Singkarak District. These factors cause the need to produce media in order to promote tourism in X Koto Singkarak District. The best type of media to promote tourism is video. The design of this promotional video will highlight the artificial and natural tourism in the sub-district. This video was published on a number of social media platforms, such as Instagram, Tiktok, and YouTube.