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Optimalisasi E-Commerce Dalam Meningkatkan Penjualan UMKM Prabu Jaya Almunium Retno Cahyaningati; Ninik Lukiana; Kasno Kasno; M Wimbo Wiyono; Muhammad Rijalus Sholihin; Deni Juliasari
Indonesia Berdaya Vol 3, No 1: November 2021-January 2022
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022184

Abstract

The Covid-19 pandemic has dealt a severe blow to Indonesian MSMEs. The existence of Covid 19 has paralyzed the world economy, including many MSME businesses that have gone out of business. However, there are some MSMEs who benefit. Community Service Activities at MSME Prabu Jaya Almunium try to overcome some of the problems faced due to the impact of the covid 19 pandemic, this requires MSMEs to step more creatively and innovatively so that the sustainability of their business remains stable. Efforts to uncover sales are carried out by increasing the optimization of e-commerce, and financial management assistance so that financial stability is always maintained. The existence of this community service activity has proven to be able to increase sales at Prabu Jaya Aluminum SMEs, and can understand how to do good financial management, they can compile financial reports and apply accounting records on a regular basis, so that company performance can also be measured properly.Pandemi Covid – 19 telah memberikan pukulan telak terhadap UMKM Indonesia. Adanya Covid 19 telah melumpuhkan perekonomian dunia termasuk bisnis UMKM banyak yang gulung tikar. Namun ada beberapa UMKM yang diuntungkan. Kegiatan Pengabdian Masyarakat pada UMKM Prabu Jaya Almunium mencoba untuk mengatasi beberapa permasalahan yang dihadapi karena pandemi covid 19, hal ini menuntut UMKM untuk melangkah lebih kreatif dan inovatif agar berusaha tetap stabil. Upaya peningkapan penjualan yang dilakukan adalah dengan meningkatkan optimalisasi e-commerce,dan pendampingan pengelolaan keuangan agar kestabilan keuangan selalu terjaga. Adanya Kegiatan Pengabdian masyarakat ini terbukti dapat meningkatkan penjualan pada UMKM Almunium Prabu Jaya, serta dapat memahami bagaimana cara melakukan pengelolaan keuangan yang baik, mereka dapat menyusun laporan keuangan dan menerapkan akuntansi secara berkala, sehingga kinerja perusahaan juga dapat diukur dengan baik.
THE EFFECT OF COVID 19 ON COMPANY PERFORMANCE IN MANUFACTURING COMPANIES IN INDONESIA Retno Cahyaningati; Ninik Lukiana; M.Wimbo Wiyono; Kasno Kasno; Muhammad Rizalus Sholihin; Deni Juliasari
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.789 KB) | DOI: 10.29138/ijebd.v5i1.1707

Abstract

Purpose: This study was conducted to determine and explore the effect of the COVID-19 pandemic on company performance using control variables for sales growth, leverage, and company size in companies listed on the Indonesia Stock Exchange Design/methodology/approach: The study used a population of manufacturing companies listed on the Indonesia Stock Exchange for the quarter/quarter period during 2020. The sample was taken using purposive sampling 148 observation companies matched the research criteria. This study uses secondary data, namely the quarterly/quarterly financial statements of each sample company Findings: The results showed that in testing the partial correlation of the independent variables, namely covid 19 with the control variables of sales growth, leverage and company size has a significant effect on company performance, but the effect was still weak. Partially covid 19 has a significant positive effect on company performance. Partially, sales growth has no significant effect on the company's performance. Partially, leverage has no significant effect on company performance. Partially, company size has a significant positive effect on company performance. Simultaneously, the independent variables of covid 19, sales growth, leverage, and company size significantly affect the performance of manufacturing companies listed on the Indonesia Stock Exchange in 2020. Research limitations/implications: Implikasi teoritis dalam penelitian ini berfokus pada tingkat kinerja perusahaan, Penelitian kami membahas secara konprehensif pengaruh pandemi Covid 19 terhadap kinerja perusahaan. Practical implications: Untuk pelaku bisnis di ASIA diharapkan dapat menemukan solusi terkait adanya ketidakpastian global ini Originality/value: Covid 19 ke kinerja perusahaan dengan pertumbuhan penjualan, leverage, size sebagai variabel kontrol. Paper type: Research paper Keyword: Covid 19, sales growth, leverage, company size, and firm performance.
Identification of Human Resources in the Application of SME Technology Riza Bahtiar Sulistyan; Danang Wikan Carito; Retno Cahyaningati; Mokhamad Taufik; Kasno Kasno; Samsuranto Samsuranto
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 12 No. 1 (2022): March 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v12i1.799

Abstract

Small and Medium Enterprises (SMEs) are required to keep up with technological developments. However, in its implementation there are still many obstacles that occur. The purpose of this study is to identify the obstacles that occur for SMEs in implementing technology. This research uses a case study approach by conducting a more in-depth investigation. A total of 396 SMEs identified the obstacles in the application of technology. The results showed that the obstacles found were in the form of factors from owners who did not understand or follow technological developments, age factors, education levels, online promotions were not maximized, few customers, few types of goods, competition, and relatively short age of goods. Technological developments are applied more to the sales system that is carried out online. The main obstacle is the human resource factor owned by business actors, so it must really be overcome to increase the competence of its human resources
Financial Literacy and Entrepreneurial Finance In Bumdesa Management Study Moh. Hudi Setyobakti; Istifadah Istifadah; Intan Awwaliyah; Kasno Kasno
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.766

Abstract

The purpose of this study is to get an overview of the knowledge and financial aspects of entrepreneurship to be a decisive part in the management of Bumdesa. The method used in this research is descriptive qualitative with a case study approach. The results obtained are from the aspect of financial literacy of the Bumdesa management on human resource input, knowledge of the preparation of financial reports and the inadequate ability to analyze financial statements so that they have not been able to make financial reports as a basis for decision making. The financial aspect of entrepreneurship can be seen from the Bumdesa business idea. running a business idea, the ability to organize a business, develop innovation as a whole have been implemented, but have not run optimally, so that it has an impact on the Bumdesa financial performance.
Akar Bahar Craft a Business Development Strategy to Increase Income Fetri Setyo Liyundira; Khoirul Ifa; Kasno Kasno
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 12 No. 3 (2022): September 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v12i3.868

Abstract

In the era of the modern economy, producers not only sell their products directly to final consumers, but also use the services of various parties such as intermediary agents and distributors. People's income can certainly be obtained with the success of how to manage finances, product innovation and marketing. This study uses primary data by distributing questionnaires to Akar Bahar craftsmen. There are three factors examined in this study, firstly financial management, knowledge of financial management in the business is still relatively low so they think they don't really need financial management in stabilizing and increasing people's income because the income they earn will be replayed as business capital. Furthermore product innovation which is also not related to the income because product innovation may only be for sweeteners will not change or increase people's income, especially Akar Bahar craftsmen because it is considered too much time wasted to expand the line, adding new products because of the old product it can still be sold. The third, marketing is very closely related to people's income, because marketing is an important activity of all business carried out by companies, especially for profit-oriented companies in an effort to meet consumer needs and desires.