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All Journal Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage
Samsuranto Samsuranto
Institut Teknologi dan Bisnis Widya Gama Lumajang
Economics, Econometrics & Finance Social Sciences

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Identification of Human Resources in the Application of SME Technology Riza Bahtiar Sulistyan; Danang Wikan Carito; Retno Cahyaningati; Mokhamad Taufik; Kasno Kasno; Samsuranto Samsuranto
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 12 No. 1 (2022): March 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v12i1.799

Abstract

Small and Medium Enterprises (SMEs) are required to keep up with technological developments. However, in its implementation there are still many obstacles that occur. The purpose of this study is to identify the obstacles that occur for SMEs in implementing technology. This research uses a case study approach by conducting a more in-depth investigation. A total of 396 SMEs identified the obstacles in the application of technology. The results showed that the obstacles found were in the form of factors from owners who did not understand or follow technological developments, age factors, education levels, online promotions were not maximized, few customers, few types of goods, competition, and relatively short age of goods. Technological developments are applied more to the sales system that is carried out online. The main obstacle is the human resource factor owned by business actors, so it must really be overcome to increase the competence of its human resources
Perception and Motivation Analysis of Purchase Decisions in Lumajang Samsuranto Samsuranto
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.795

Abstract

This research is a type of quantitative research by looking for the relationship between the independent variable and the dependent variable. The purpose of this study is to prove that consumer perceptions and consumer motivation partially or simultaneously influence purchasing decisions at Graha Mulia Plaza Lumajang. The sample used in this study was 75 respondents. The sampling method was non-probability sampling with incidental sampling technique. This study uses multiple linear regression analysis techniques. The results of this study indicate that partially consumer perceptions have no significant effect on purchasing decisions and consumer motivation has a significant effect on purchasing decisions. Meanwhile, simultaneously, the variables of consumer perception and motivation have a significant effect on purchasing decisions at Graha Mulia Plaza Lumajang. The results of the coefficient of determination show that 47.1% of purchasing decisions can be explained by variables of consumer perception and consumer motivation, while the remaining 52.9% of purchasing decision variables are influenced by other variables not examined in this study.
Co-Authors Cahyaningati, Retno Danang Wikan Carito Kasno Kasno Mokhamad Taufik Riza Bahtiar Sulistyan