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All Journal MBIA Journal of Management and Bussines (JOMB)
Nidyawati Nidyawati
SEKOLAH TINGGI ILMU EKONOMI SERELO LAHAT
Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Journal of Management and Bussines (JOMB)

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Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R Rudi Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2722

Abstract

This study aimed to determine the effect of distribution channels, promotions, and the influence of both (distribution and promotion channels) on the sales volume of Honda CB 150 R motorcycles at PT. Astra International TBK. Nature Fence Branch. The method used in sampling in this study uses Time Series data. The data analysis method used is the Data Prerequisite Test (Normality Test, Multicollinearity Test, Linearity Test), Descriptive Statistics Test, Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination), and Hypothesis Testing (t Test and F Test). The results showed that the value of t count distribution channel is smaller than t table (3,597 > 4,303). Meanwhile, promotion, and the influence of both (distribution and promotion channels) on sales volume sequentially have a value of t count > t table (4.504 > 4.303; 48.236 > 19.0). The conclusion is that the distribution channel has no effect on the increase in motorcycle sales volume. Meanwhile, promotion, and the influence of both (distribution and promotion channels) were able to increase the sales volume of Honda CB 150 R motorcycles. Keywords: Distribution Channel, Promotion, Sales Volume
Kualitas Produk dan Harga Jual terhadap Kepuasan Konsumen Titi Hasanah; Markus Markus; M Pahlan; Rudy Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4777

Abstract

This study aims to determine the effect of product quality and selling price independently or jointly on consumer satisfaction (a case study in Bipang Tanjung Sakti). This research method is descriptive quantitative. The sample in this study were 67 Bipang Tanjung Sakti consumers taken based on a portion of the population to represent the entire population using the Slovin formula calculation with a confidence level of 90% and an error rate of 10% (0.1). Sampling using accidental sampling method. The results showed, a) the product quality variable (X1) on consumer satisfaction (Y), obtained a Sig value of 0.000 <0.05; b) the selling price variable (X2) on consumer satisfaction (Y), obtained a value of Sig 0.000 <0.05; c) variable product quality (X1) and selling price (X2) together on consumer satisfaction (Y), obtained Sig value, 0.000 <0.05. In conclusion, product quality variables have a significant effect on consumer satisfaction variables, selling price variables have a significant effect on consumer satisfaction variables, product quality variables, and selling prices, have a significant effect on consumer satisfaction variables together. Keywords: Selling Price, Consumer Satisfaction, Product Quality
Co-Authors Ade Firmansyah Aspi Zaitun Hardiyansyah Hardiyansyah M Pahlan Markus Markus Rudi Eduar Rudy Eduar Titi Hasanah