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All Journal Al-MUNZIR Jurnal Indonesia Sosial Sains
Muhammad Yusuf AR
Universitas Fajar Makassar
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Konten Video YouTube: Pengaruh dan Peminatannya Bagi Mahasiswa Ilmu Komunikasi di Kota Makassar Muhammad Yusuf AR; Syarmila Syam
Al-MUNZIR Vol 15, No 1 (2022): Mei 2022
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v15i1.3389

Abstract

The purpose of this study was to determine the effect of YouTube video content on the interest in watching television among Communication Studies students in Makassar City. This study uses a quantitative approach with descriptive statistics to test the hypothesis about whether there is a relationship between the variables being studied. In addition, researchers also use the uses and gratification theory, that the selection of media used by the audience to meet their needs is looking for something they want. Also using the theory of technological determination, that every event or action taken by humans is the result of the influence of technological developments. This study aims to find out what types of video content students are most interested in when accessing video content on YouTube. The results of this study, among others, found that the most popular types of YouTube content based on the highest order were music and film content, video tutorials, video blogs (vlogs), culinary videos, traveling videos, entertainment videos, news and politics, game reviews, horror videos, business videos, motivational videos, documentaries, Islamic information, and religious lectures, so that it has implications for television media managers and content creators to pay attention to the content of interest. Keywords: YouTube Content, Social Media, Television Programs, Communication Science.
Pemanfaatan Kekayaan Media dalam Kepemimpinan Efektif dengan Sistem Komunikasi Multi-Channel di Masa Pandemi COVID-19 Andi Vita Sukmarini; Muhammad Yusuf AR; Darmawati Kadir
Jurnal Indonesia Sosial Sains Vol. 3 No. 01 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.19 KB) | DOI: 10.59141/jiss.v3i01.557

Abstract

Penelitian ini bertujuan untuk mengevaluasi pemanfaatan Kekayaan Media yang digunakan sebagai alat komunikasi Multi-Channel di masa pandemi COVID-19. Pemanfaatan Teknologi Multimedia dengan segala kekayaan konten dan fungsinya saat pandemi covid-19 menuntut lembaga atau organisasi harus cerdas dalam memanfaatkan berbagai aplikasi multimedia. Jika merujuk pada teori kekayaan media, maka sudah selayaknya sebuah Organisasi dengan kepemimpinan efektif harus memanfaatkan kelebihan setiap aplikasi multimedia yang ada, sehingga komunikasi multi-channel dapat efektif berjalan. Penelitian ini dilakukan di sebuah Universitas Swasta Al Asyariah Mandar, Sulawesi Barat yang berada di daerah dengan segala keterbatasan layanan jaringan komunikasi. Metode penelitian menggunakan mix metode yakni sampel analisa berdasarkan quisisoner yang disebar dalam tim organisasi dan pejabat kampus dan studi kasus berdasarkan observasi wawancara pada beberapa pimpinan bidang terkait di lokasi penelitian. Hasil Penelitian menunjukkan bahwa di lokasi penelitan penggunaan aplikasi multimedia efektif mendukung tujuan organisasi sehingga dapat bertahan bahkan secara kinerja kelembagaan berprestasi, meskipun di situasi pandemi COVID-19 melanda sejak dua tahun terakhir. Selain itu didapatkan bahwa komunikasi multi-channel dengan pemanfaatan teori kekayaan media, juga dapat mendukung berjalannya organisasi dengan baik.                                                                           
Co-Authors Andi Vita Sukmarini, Andi Vita Darmawati Kadir Syarmila Syam