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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Journal of Business Strategy and Execution Journal The Winners JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL ILMIAH GLOBAL EDUCATION Jurnal Impresi Indonesia Eduvest - Journal of Universal Studies
Evi Rinawati Simanjuntak
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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PENGARUH GAYA HIDUP TERHADAP ADOPSI PRODUK BERTEKNOLOGI TINGGI PADA KONSUMEN DI INDONESIA Simanjuntak, Evi Rinawati
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to the rapid advancement in technology, high-technology products proliferate faster in terms of variant, functionality and sophistication. Consumer adoption on high-technology product becomes very important to understand. Based on the framework in Technology Adoption Model (TAM), the researcher examines the impact of consumer’s lifestyle toward high-technology product adoption, in the context of Indonesian consumers. The data was collected using survey (online and paper-and-pen) and analyzed using Structural Equation Modeling (SEM). Findings show lifestyle per se does not directly affect customer’s intention to adopt without perceived usefulness. In this research, Internet involvement and e-shopping preference do not contribute to the forming of perceived usefulness of high-technology products; however these two dimensions will affect intention to adopt through perceived ease-of-use. The author provides several managerial implications associated to the above findings.
IT Affordances, Flow, and Perceived Scarcity: A Study on Impulsive Buying Behavior and Post-Purchase Dissonance in Live Shopping Simanjuntak, Evi Rinawati; Pratama, Rendy Setya
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11526

Abstract

Live shopping has evolved significantly as extensive publications have explored this phenomenon from the perspective of streamers and consumers. However, there is limited analysis from the human-computer interaction perspective, particularly concerning IT affordances. Therefore, the research aimed to enhance the understanding of human-computer interaction in live streaming sessions, exploring flow experiences and the influence on impulsive buying behavior, which led to postpurchase dissonance. The moderating role of perceived scarcity was also examined. The research adopted convenience sampling and obtained 250 online survey responses. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the hypotheses. The results show that three IT affordance components, visibility, metavoicing, and interactivity, foster flow experiences, but guidance shopping does not. Furthermore, flow experiences are found to stimulate impulsive buying behavior, which subsequently leads to post-purchase dissonance. The results further show a negative impact of perceived scarcity on buying behavior, while the effect of scarcity is  anticipated to enhance buying motivation. These results contribute to understanding the significant drivers of flow experiences in live shopping and the implications of perceived scarcity. Enhancing interactive communication between streamers and viewers is essential for businesses while promoting attractive visibility and comprehensive product information during live shopping sessions. Additionally, scarcity effects should be approached with caution only when  necessary to accelerate the call to action. 
Increasing Customer Live Streaming Engagement in Online Shopping Platforms Hartono, Phebie Carissa; Priyana, Cynthia Susanty; Levia, Marleen; Simanjuntak, Evi Rinawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.015

Abstract

Nowadays, small business entrepreneurs use a new marketing tool to promote their products. This tool is named Live streaming.Objectives: This study aims to help online shop owners maintain customer live-streaming engagement so it can enhance viewers' participation through live-streaming commerce.Methodology: This study used quantitative data, utilizing a survey methodology and employing Indonesian citizens as the research's object. Respondents were obtained through Google form with 225 respondents to be analyzed using PLS-SEM. Variables were measured using a Likert scale. Finding: The result of this study suggests that interactivity, informativeness, and personalization correlate with customer engagement in live-streaming commerce.Conclusion: This research shows how to make a live streaming engagement using e-commerce which was influenced by interactivity, a response to an interaction between subscribers and streamers during live streaming. In addition, there is also informativeness that affects customer live-streaming engagement which is seen from the information provided by the streamer to customers. There is personalization which also affects live-streaming commerce. Future studies can be done in other countries by using the enormous shopping platform in their country with specific shopping platforms, specific sectors (fashion, electronics, food, and others), and measure customer live-streaming engagement using attractiveness because not many papers discuss this topic in Indonesia. Future studies also can distribute more questionnaires for more relevant and valid results and also add more factors like the increase in customer engagement in purchase intention or value co-creation.
The Influence of Customer Satisfaction and Moderation Role of Customer Trust in the Relationship to Customer Loyalty in Digital Banking Paramadana, Satya; Anthony, Benrik; AZ, M. Fariduddin; Simanjuntak, Evi Rinawati
Jurnal Impresi Indonesia Vol. 4 No. 4 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i4.6407

Abstract

This research explores how customer trust influences the connection between satisfaction and loyalty, as reflected in share-of-wallet (SOW) and word-of-mouth (WOM) within the context of digital banking. This is done primarily in Indonesia, where digital banking is flourishing, and the study conducted is scarce. Design/methodology/approach— A quantitative approach was adopted, utilizing purposive sampling to gather responses from 278 Indonesian digital banking users. The PLS-SEM approach was used to analyze the relationships between key variables through structural equation modeling (SEM). Findings - The research revealed that customer satisfaction is significantly affected by factors such as ease of use, service innovation, and the perceived advantages of a product. Additionally, it demonstrated that customer satisfaction significantly affects both the proportion of a customer’s spending and word-of-mouth recommendations. However, contrary to expectations, the study found no evidence that trust moderates the link between satisfaction and share-of-wallet (SAT-SOW) or satisfaction and word-of-mouth (SAT-WOM) within the digital banking sector. Originality/value - This research expands knowledge in the field of digital banking marketing and builds upon prior studies focused on customer-centric service marketing. The study presents a framework that identifies the value associated with SOW and WOM in a modern digital banking service. These findings are beneficial for digital banks, as they can use them to refine their strategies and operations with a customer-centric approach. This, in turn, can help them build lasting, profitable customer relationships and enhance their long-term retention.
Beyond UTAUT: Integrating Digital Literacy and Voluntariness of Use to Understand Cashless Payment Behavior Asri, Damayanti Kurnia; Tamtomo, Jani; Billah, Muhammad Kafa; Simanjuntak, Evi Rinawati
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.20

Abstract

Adopting digital payment systems is crucial for developing MSMEs, particularly in emerging regions with limited digital infrastructure. This study addresses the knowledge gap regarding digital payment adoption in areas that are not entirely digitally connected, such as Ibu Kota Nusantara (IKN), the new capital of Indonesia. The study aims to identify the factors influencing MSME owners' behavioral intention and usage behavior regarding digital payment systems, using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This study employs a survey method with a convenience sampling technique, involving 350 MSME owners in IKN and its surrounding areas. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that performance expectancy, social influence, and facilitating conditions significantly influence behavioral intention to adopt digital payments. However, effort expectancy does not significantly affect the intention to use digital payments. Additionally, facilitating conditions and behavioral intention impact usage behavior significantly. No evidence supported the moderating role of voluntariness of use in the relationship between social influence and behavioral intention. Digital literacy was found to moderate the relationship between behavioral intention and usage behavior, highlighting the critical role of digital literacy in technology adoption. This study provides important contributions to understanding the factors influencing digital payment adoption in developing regions.
Attitude and intention to use chatbots in e-commerce: the moderating role of personal innovativeness Hardi, Indah Oktaviani; Maki, Ahmad; Simanjuntak, Evi Rinawati
International Journal of Informatics and Communication Technology (IJ-ICT) Vol 14, No 3: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijict.v14i3.pp760-771

Abstract

Internet-based retailers employ artificial intelligence (AI) chatbots to facilitate customer communication. This research endeavored to evaluate consumers' intentions regarding the utilization of chatbots for customer service interactions, building upon the technology acceptance model (TAM). TAM-based chatbot adoption is the subject of an abundance of research. Conversely, the extent to which users' perception of the chatbot's response quality influences their intention to adopt remains uncertain. In addition to investigating the potential influence of chatbot response accuracy and completeness on users' intention to adopt the system, this study explored the relationship between users' personal innovativeness and adoption intention. A total of 312 usable responses were analyzed with PLS-SEM from survey data collected via convenience sampling from e-commerce customers. Perceived usefulness, convenience of use, accuracy, and completeness all influenced attitudes toward chatbots, as shown by hypothesis testing result. Attitude formation toward chatbots is most strongly influenced by perceived completeness. Personal innovativeness has a negative influence, which contradicts the hypothesis despite the fact that its moderating effect is statistically significant. Further comprehension of the key determinants of attitude towards chatbots is enhanced by these findings. It is advisable for organizations to empower the chatbot with the capability to conduct thorough and precise responses to inquiries.
The Role of Perceived Risk in Moderating the Effects of Brand Image, E-WOM, and Brand Trust on Purchase Decision in Shopee Mall Asnawir, Muh; Simanjuntak, Evi Rinawati
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.3842

Abstract

This study aims to examine the moderating role of perceived risk in strengthening or weakening the influence of brand image, electronic word-of-mouth (e-WOM), and brand trust on consumer purchase decisions at Shopee Mall, as one of the largest marketplaces in Southeast Asia. The phenomenon of increasing online shopping amidst limited direct information and increasing information asymmetry requires a broader understanding of the psychological mechanisms in purchasing decision making. This study integrates four main theories: Signaling Theory, Trust Theory, Perceived Risk Theory, and Elaboration Likelihood Model (ELM) in one conceptual framework. Signaling Theory explains that brand image and e-WOM function as quality signals that reduce consumer uncertainty. Trust Theory positions brand trust as a psychological mechanism that bridges external signals and purchasing behavior. Perceived Risk Theory highlights that consumers consider potential losses subjectively in the context of online purchases. While ELM emphasizes that the formation of trust occurs through an elaborative process of external signals, especially in conditions of high involvement or risk. The research method used is quantitative with a survey approach to 447 Shopee Mall user respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the direct effect, mediation by brand trust, and moderation by perceived risk. The results showed that brand image and e-WOM significantly influenced purchase decisions both directly and indirectly through brand trust. Perceived risk was shown to moderate the relationship between external signals and purchase decisions, but did not affect the influence of brand trust. These findings confirm that in the context of high-risk e-commerce, strong signals and brand trust are important factors in directing consumer decisions.
Dynamics of Live-Stream Commerce: Unveiling External and Internal Factors in Impulse Buying Decisions in Live Shopping Mahendra, Ronny Albar; Yusha, Yudhistira Bawa; Naulita, Maria Anisa; Simanjuntak, Evi Rinawati
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.49976

Abstract

The development of internet technology has encouraged innovation in digital commerce, especially e-commerce. One of the rapidly growing trends is live shopping, which combines social media interactivity with a real-time shopping experience. This study aims to explore the influence of internal and external factors on impulse purchase decisions in the context of live shopping. Using a quantitative approach and modeling of structural equations (Partial Least Squares-Structural Equation Modeling/PLS-SEM - Smart PLS 4.0.), data was collected from 300 respondents in Indonesia through an online survey. The results showed that external factors, such as streamer attractiveness, content quality, and perceived interactivity, significantly increased perceived enjoyment. However, perceived enjoyment has not been proven to significantly encourage impulse purchasing decisions. Conversely, internal factors, such as hedonistic motivation, viewing frequency, and impulse buying tendencies, have been shown to have a strong influence on impulse purchases during live shopping sessions. The study concluded that while external factors can create a pleasurable experience, they do not directly trigger impulsive buying behavior in the absence of internal impulses. These findings provide new insights for marketers to design effective strategies that focus more on the psychological aspects of consumers, such as hedonistic motivation and increased frequency of interactions, to encourage engagement and impulse purchases in live shopping platforms
The Influence of Customer Satisfaction and Moderation Role of Customer Trust in the Relationship to Customer Loyalty in Digital Banking Paramadana, Satya; Anthony, Benrik; Az, M. Fariduddin; Simanjuntak, Evi Rinawati
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.58462

Abstract

This research explores how customer trust influences the connection between satisfaction and loyalty, as reflected in share-of-wallet (SOW) and word-of-mouth (WOM) within the context of digital banking. This is done primarily in Indonesia, where digital banking is flourishing, and the study conducted is scarce. A quantitative approach was adopted, utilizing purposive sampling to gather responses from 278 Indonesian digital banking users. The PLS-SEM approach was used to analyze the relationships between key variables through structural equation modeling (SEM). The research revealed that customer satisfaction is significantly affected by factors such as ease of use, service innovation, and the perceived advantages of a product. Additionally, it demonstrated that customer satisfaction significantly affects both the proportion of a customer’s spending and word-of-mouth recommendations. However, contrary to expectations, the study found no evidence that trust moderates the link between satisfaction and share-of-wallet (SAT-SOW) or satisfaction and word-of-mouth (SAT-WOM) within the digital banking sector. This research expands knowledge in the field of digital banking marketing and builds upon prior studies focused on customer-centric service marketing. The study presents a framework that identifies the value associated with SOW and WOM in a modern digital banking service. These findings are beneficial for digital banks, as they can use them to refine their strategies and operations with a customer-centric approach. This, in turn, can help them build lasting, profitable customer relationships and enhance their long-term retention.
Co-Authors Anthony, Benrik Asnawir, Muh Asri, Damayanti Kurnia Az, M. Fariduddin Billah, Muhammad Kafa Hardi, Indah Oktaviani Hartono, Phebie Carissa Levia, Marleen Mahendra, Ronny Albar Maki, Ahmad Naulita, Maria Anisa Paramadana, Satya Pratama, Rendy Setya Priyana, Cynthia Susanty Tamtomo, Jani Yusha, Yudhistira Bawa