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Aliyu Rofika Romadhona
Universitas Narotama
Economics, Econometrics & Finance Social Sciences

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EFFECT OF SERVICES, PRODUCTS AND PRICES ON PURCHASE DECISIONS AT PT. SURYA MEDIKA UTAMA SURABAYA Aliyu Rofika Romadhona; I Gede Arimbawa
Jurnal Ekonomi Vol 19 No 1 (2018): December 2018
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v19i1.54

Abstract

The problems discussed in this study are: whether services, products, and prices have a significant effect on purchasing decisions simultaneously and whether services, products, and prices have a significant effect on purchasing decisions partially. The purpose of this study is to analyze and analyze whether services, products, and prices simultaneous influence on purchasing decisions and to analyze tests and analyze whether services, products, and prices partially influence purchasing decisions. The object of this research was carried out on customers from PT. Surya Medika Utama Surabaya.
Co-Authors I Gede Arimbawa