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All Journal Socius: Social Sciences Research Journal
Tatik Meiyuntariningsih
Fakultas Psikologi, Universitas 17 Agustus 1945 Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Gaya Hidup Hedonisme dan Perilaku Konsumtif Mahasiswa Pengguna E-Commerce Naufal Zaim Baihaqi Sungkar; Devi Puspitasari; Tatik Meiyuntariningsih
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 1 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21558044

Abstract

The rapid growth of e-commerce has made shopping activities more convenient for university students, but it may also increase consumptive behavior. One internal factor associated with such behavior is a hedonic lifestyle, which emphasizes the pursuit of pleasure and personal satisfaction. This study aimed to examine the relationship between hedonic lifestyle and consumptive behavior among university students who use e-commerce. This study employed a quantitative approach with a correlational design. The participants consisted of 103 university students who use e-commerce and were selected through purposive sampling. Data were collected using the Hedonic Lifestyle Scale and the Consumptive Behavior Scale and were analyzed using Spearman's Rho correlation. The findings indicated a positive and significant relationship between hedonic lifestyle and consumptive behavior. Students with a higher tendency toward a hedonic lifestyle also tended to demonstrate higher consumptive behavior. The findings suggest that hedonic lifestyle is strongly associated with consumptive behavior among university students who use e-commerce. Therefore, students are encouraged to manage their lifestyles more wisely to avoid excessive consumption.
Co-Authors Devi Puspitasari Naufal Zaim Baihaqi Sungkar