Gaya Hidup Hedonisme dan Perilaku Konsumtif Mahasiswa Pengguna E-Commerce

Naufal Zaim Baihaqi Sungkar (Fakultas Psikologi, Universitas 17 Agustus 1945 Surabaya)
Devi Puspitasari (Fakultas Psikologi, Universitas 17 Agustus 1945 Surabaya)
Tatik Meiyuntariningsih (Fakultas Psikologi, Universitas 17 Agustus 1945 Surabaya)

Socius: Social Sciences Research Journal
Vol 4, No 1 (2026): August 2026

The rapid growth of e-commerce has made shopping activities more convenient for university students, but it may also increase consumptive behavior. One internal factor associated with such behavior is a hedonic lifestyle, which emphasizes the pursuit of pleasure and personal satisfaction. This study aimed to examine the relationship between hedonic lifestyle and consumptive behavior among university students who use e-commerce. This study employed a quantitative approach with a correlational design. The participants consisted of 103 university students who use e-commerce and were selected through purposive sampling. Data were collected using the Hedonic Lifestyle Scale and the Consumptive Behavior Scale and were analyzed using Spearman's Rho correlation. The findings indicated a positive and significant relationship between hedonic lifestyle and consumptive behavior. Students with a higher tendency toward a hedonic lifestyle also tended to demonstrate higher consumptive behavior. The findings suggest that hedonic lifestyle is strongly associated with consumptive behavior among university students who use e-commerce. Therefore, students are encouraged to manage their lifestyles more wisely to avoid excessive consumption.