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Jeane Polluan
Universitas Sam Ratulangi
Economics, Econometrics & Finance Social Sciences

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INOVASI PRODUK DAN EKSPEKTASIINOVASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Jony Oktavian Haryanto; Jeane Polluan
Journal of Management and Business Vol 8, No 2 (2009): SEPTEMBER 2009
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10451.297 KB) | DOI: 10.24123/jmb.v8i2.141

Abstract

Product innovation is an important element in consumer buying decision for high technology product including mobile phone. Therefore, it is quite important to know the role of product innovation in consumer buying decision. The purpose of this research is to identify the effect of product innovation, forthcoming innovation, and preference to delay present purchase on consumer buying decision. This research found that preference to delay purchase influence consumer buying decision positively. However, product innovation does not influence consumer buying decision significantly. Moreover, product innovation influences the forthcoming innovation positively as well as affects consumer preference to delay purchase. On the other hand, the forthcoming innovation influences consumer buying decision negatively.
Co-Authors Jony Oktavian Haryanto