Tries Edy Wahyono
Universitas Kanjuruhan Malang

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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP MINAT PEMBELIAN ULANG PADA INDUSTRI RETAIL Tries Edy Wahyono
Journal of Management and Business Vol 5, No 2 (2006): SEPTEMBER 2006
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14786.602 KB) | DOI: 10.24123/jmb.v5i2.96

Abstract

Retail industry required to improve service quality continually to cope the high competitiveness and the customer demand. Theoritically, service quality will produce customer satisfaction, and the satisfied custiomer will doing repurchase or repurchase buying intention.