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All Journal Jurnal Dinamika Ekonomi dan Bisnis JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
putu hari kurniawan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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WISATA KULINER HALAL: SUATU TINJAUAN STRATEGIS PEMASARAN DIGITAL TERHADAP PENINGKATAN KINERJA UMKM putu hari kurniawan
Jurnal Dinamika Ekonomi & Bisnis Vol 16, No 1 (2019)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v16i1.978

Abstract

This study aims to provide stimulants to leading sectors contributing the state budget non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food security and job creation for the community. This brings fresh air to the home industry which is the support of the country's economy, how not 65% of the economic contribution in Indonesia is contributed by SMEs based on home industries. Batam is a special economic zone that has tremendous potential in tourism development. The strategic location close to the economic center of ASEAN, namely Singapore, provides benefits for tourism development, currently especially related to culinary tourism. Culinary and tourism is an identity culture to introduce the potential of an area to the outside community. In connection with this study, the researchers examined the existence of digital marketing as SMEs accommodation in promoting halal culinary products through social media, search engine marketing, and online websites. This study took a sample of consumers who bought halal food for UMKM production in Batam amounting to 160 respondents where proportional sampling method was used in the field application. This study uses the Structure Equation Model (SEM) analysis to easily reveal problems that cannot be answered in previous studies. 
ANALISIS PROMOSI DAN AFFILIASI MARKETING TERHADAP OKUPANSI HOTEL NON JARINGAN DI KOTA BATAM Desrini Ningsih; Putu Hari Kurniawan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (777.005 KB) | DOI: 10.33884/jimupb.v8i1.1618

Abstract

The purpose of this research is to analyse promotion and Affiliate marketing in boosting room sales in non-networked hotel guests. In carrying out operations the hotel can use social media to conduct promotional activities. By doing this marketing strategy the hotel will get a better spotlight from users because based on the number of online travel users with the help of social media is the highest in Southeast Asia to the present. Of course in its implementation using direct channel as a business role model, the role of online travel agency to make room booking with price promotion with profit margin favorable for both parties. In the implementation of online travel agents have a risk when not able to sell the package on the prospective visitors of the hotel. We use quantitative explanatory research models using accidental sampling at 60 non-network hotels in Batam is used as a respondent scattered in Batam city. The results obtained from two supporting variables namely promotion and affiliate Marketing showed positive results. The test results showed that non-network hotel promotion and business affiliations from online travel agencies played an important role in the hotel room sales assessment process.
Analisis Nilai Pelanggan Listrik Prabayar Terhadap Kepercayaan Pelanggan Serta Implikasinya Pada Citra Perusahaan PT PLN Bright Batam Renniwaty Siringoringo; Putu Hari Kurniawan
Prosiding Vol 1 (2018): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

Innovative service quality, basically take form reputable technology information which the activity is create the “recharge electricity program” that have objection to effectivity and make it easier to operate. Such as acces and manage the using electricity for this day. But its positivelly response by batam citizen , the aim of this research is to measures the customer value how far the relationship mediated with image corporate. this research is evaluated to measuring how much level of public trust rendered against his visit for program conducted by pln bright batam as indicated by variable the value of customers and its implications on the image of state-owned electricity company pln was bright batam as a public company. How ever the variable is implicate for further study to increasing the image position PT PLN bright Batam as a public service corporation. The population research is the customer electricity prepaid households across seven district in Batam which ones with samples from 7 200 respondents and engineering the sample collection using proportional. sampling techniquesThe research is explanatory survey to analyze how big the influence and the relations among a variable whose, customers confidence in image of companies .This object of study is a customer of the recharge electricity take from 200 household responden in 7 district in Batam. This research used Structure Equation Model (SEM) as model analysis which for operate data mining used Lisrel 8.8 for windows. The result of this study observed variabel significantly positively to laten variabel such as customer value, trust, and Image. Customer Value has positive and significantly effect on trust and image.
Strategi Afiliasi Bisnis: Suatu Model Pemilihan Channel Penjualan dan Pengelolaan Hotel Non Jaringan di Kota Batam Desrini Ningsih; Putu Hari Kurniawan; Trisca Liliana
Prosiding Vol 2 (2019): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

Tujuan penelitian ini adalah untuk mengkaji pemasaran hotel yang memiliki afiliasi dengan agen travel online dalam mendistribusikan layanan kamar pada tamu hotel. Dalam pelaksanaannya menggunakan direct channel sebagai role model bisnis, peran agensi travel online memediasi pemesanan kamar dengan promosi harga dengan margin profit yang menguntungkan bagi kedua belah pihak dimana online travel agen memiliki resiko ketika tidak mampu menjual paketnya pada calon pengunjung hotel. Penelitian ini menggunakan model explanatory research kuantitatif dengan menggunakan accidental sampling pada 60 hotel non jaringan di Batam digunakan sebagai responden yang tersebar di 1 wilayah ekonomi yang potensial yaitu Nagoya. Hasil yang didapat dari dua variabel pendukung yaitu Promosi, Afiliasi Marketing dan Okupansi bisnis menunjukkan hasil yang positif. Hasil pengujian menunjukkan bahwa promosi hotel non jaringan dan affiliasi bisnis dari agen travel online memainkan peranan penting dalam proses penilaian penjualan kamar hotel. Pihak hotel dan online travel berafiliasi secara terpusat dimana lebih cenderung memiliki tugas lebih kompleks daripada pihak internal hotel. Meskipun dalam hubungan bisnis pihak online travel lebih banyak memiliki keuntungan dari program afiliasi yang telah berjalan. Sampai saat ini hasil menunjukkan bahwa model bisnis afiliasi memiliki efek kuat terkait dengan masa depan industri perhotelan di masa mendatang. Penelitian ini menggunakan analisa SEM dalam menganalisis temuan.
Strategi Promosi Wisata Kuliner Halal Melalui Pemasaran Digital sebagai Upaya Peningkatan Kinerja Usaha Kecil Menengah di Kota Batam Putu Hari Kurniawan; Lismayasari Lismayasari
Prosiding Vol 2 (2019): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

Penelitian ini bertujuan untuk memberikan stimulant pada sektor unggulan penyumbang APBN negara dari sektor non migas.Selama ini pariwisata memiliki fungsi luar biasa strategis dari segi ketahanan pangan dan penciptaan lapangan kerja bagi masyarakat. Hal ini membawa angin segar pada Industri rumah tangga yang merupakan penopang perekonomian negara, bagaimana tidak 65% kontribusi perekonomian di Indonesia disumbangkan dari UMKM yang berbasis industri rumah tangga. Batam merupakan Kawasan ekonomi khusus yang memiliki potensi luar biasa dalam pengembangan pariwisata.Letak yang strategis dekat dengan pusat ekonomi ASEAN yaitu Singapore memberikan keuntungan bagi pengembangan pariwisata saat ini terlebih terkait dengan wisata kuliner. Kuliner dan pariwisata merupakan kultur identitas untuk memperkenalkan potensi suatu wilayah kepada masyarakat luar. Berkaitan dengan studi ini maka peneliti mengkaji eksistensi pemasaran digital sebagai akomodasi UMKM dalam mempromosikan produk kuliner halal melalui media sosial, search engine marketing dan website online. Penelitian ini mengambil sampel pada konsumen yang membeli makanan halal produksi UMKM di Batam sebesar 160 responden dimana dalam aplikasi di lapangan digunakan metode Proporsional sampling. . riset lapangan mengambil lokasi di 7 kecamatan di Batam yaitu Tembesi, Batam Centre Sekupang, Sei Beduk, Nongsa,Sagulung. Penelitian ini menggunakan analisis Structure Equation Model (SEM) agar mudah mengungkapkan masalah yang belum dapat di jawab dalam penelitian sebelumnya.
Co-Authors Desrini Ningsih Lismayasari Lismayasari Renniwaty Siringoringo Trisca Liliana