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All Journal Jurnal Kajian Manajemen dan Wirausaha JURNAL ECONOMINA
Erfan Robyardi
Universitas PGRI Palembang, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh kenaikan harga dan kualitas kedelai terhadap keputusan pembelian kedelai di masa pandemi Covid-19 Andri Yansah; Nisa' Ulul Mafra; Erfan Robyardi
Jurnal Kajian Manajemen dan Wirausaha Vol 3, No 3 (2021): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02119160

Abstract

This study aims to determine (1) the effect of price increases on purchasing decisions, (2) the effect of soybean quality on purchasing decisions, (3) the effect of price increases and soybean quality on soybean purchasing decisions during the COVID-19 pandemic at the morning market in Gunung Batu Village. Sampling using saturated samples. Research data obtained by distributing questionnaires about price increases, soybean quality and purchasing decisions to 30 respondents who are tofu-tempe traders. Data analysis techniques used in this study are multiple linear regression analysis, coefficient of determination test, correlation coefficient test and hypothesis testing. The results of this study, namely the t test, the results showed that the variable price increase and soybean quality partially had a significant influence on soybean purchasing decisions during the Covid-19 pandemic at the morning market in Gunung Batu Village, the F test obtained results, namely the variable price increase and soybean quality. Simultaneously there was a significant influence on soybean purchasing decisions during the Covid-19 pandemi at the Gunung Batu Village morning market.TRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//
The Effect Of Price And Service Quality On Consumer Decisions At The Minang Pangkalan Balai Gold Shop, Banyuasin Regency Melisa Melisa; Erfan Robyardi; Erdiansyah Erdiansyah
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3315

Abstract

This study aims to analyze the influence of price, service quality, and consumer decisions (Y) at the Usaha Minang Gold Shop, Pangkalan Balai, Banyuasin Regency. The research method used is a quantitative method with an associative approach. This study involved 79 respondents who were consumers of the Usaha Minang Gold Shop. Data collection techniques were carried out through questionnaires that had been tested for validity and reliability. Data analysis used classical assumption tests (normality, multicollinearity, and heteroscedasticity), as well as multiple linear regression analysis, t-test, and F-test. The results of the t-test (partial) showed that the Price variable had a significant effect on consumer decisions, with a significant value of 0.000 (<0.05). The service quality variable also had a significant effect on consumer decisions, with a significant value of 0.046 (<0.05). In addition, the results of the F-test (simultaneous) showed that Price and service quality together had a significant effect on consumer decisions (Y). with a significant value of 0.000 (0.05).
Co-Authors Andri Yansah Erdiansyah Erdiansyah Melisa Melisa Nisa’ Ulul Mafra