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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Journal of Secretary and Business Administration DIALEKTIKA Acta Diurna: Jurnal Ilmu Komunikasi
Siswantini Siswantini
Universitas Bina Nusantara Jakarta
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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INTERPRETASI MAHASISWA TERHADAP PROGRAM KAMPUS DALAM MENCETAK WIRAUSAHA MUDA Siswantini Siswantini; Gayes Mahestu; Fanny Ratnasari
Dialektika Vol 7 No 1 (2020): Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v7i1.1422

Abstract

Penelitian ini bertujuan untuk mendeskripsikan interpretasi mahasiswa terhadap program kampus mencetak wirausaha muda program Binus University Alam Sutera yang digali melalui persepsi dan makna. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif deskriptif. Analisis dilakukan dengan cara mereduksi, menyajikan dan menyimpulkan data hasil Focus Group Discussion (FGD) bersama tiga kelompok mahasiswa yaitu kelompok mahasiswa track entrepreneurship, mahasiswa yang memilih track entrepreneurship, dan mahasiswa yang tidak memilih track entrepreneurship di Binus University. Hasil penelitian mengacu pada faktor pembentuk persepsi yaitu keinginan, pengalaman masa lalu, dan pengalaman lingkungan sekitar. Hasil penelitian menunjukan terdapat perbedaan interpretasi mahasiswa terhadap track entrepreneurship sesuai dengan faktor pembentuknya.
ANALISIS FRAMING LITERASI LINGKUNGAN DI KAWASAN BEBAS SAMPAH KOTA BANDUNG Siswantini Siswantini; Arsiyanti Lestari
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 1 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.531 KB) | DOI: 10.20884/1.actadiurna.2018.14.1.1139

Abstract

The challenge of managing waste in the future is to develop zero waste city, however the condition will never be achieved without community participation. In colaboration with NGO which work in waste and garbage management issue, the local government had developed the model of zero waste area in district level. This article is aims to explore the framing of waste management literacy event in Kampung Cibunut. Applying the framing theory of McLachan and Reid, the analysis arrive to the result that continuing interaction among facilitator and cadres and community member has built the shift framing and counter framing. There is also flixed framing which display the resistence to frame change or modification such as the indicators of zero waste area, and flexible framing which display the opennes to frame change or modification such as the implementation of skill transfer in public areas. Entire framing was develop from contextualization of the message delivered in literacy event.
Social Media Branding Strategy in StartUp Business Arsiyanti Lestari; Siswantini Siswantini
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.939 KB) | DOI: 10.31104/jsab.v3i1.72

Abstract

Social media is an important tool in developing digital business. Therefore, it must be owned and utilized by every novice entrepreneur known as StartUp. There are so many things that can be employed through social media, including branding. The intense competition among startup entrepreneurs, who are fighting for sharing market in Jakarta, triggers to implement social media branding strategy. PickPack employs social media as one of marketing and communication channels to be able to create an engagement and brand awareness achievement. In branding, for example, if there is an accumulation of positive comments from certain brand users, it will not only increase brand awareness, but also raises the sales. Starting the process as startup business, it is necessary to build engagement with consumers. Thus, this study tries to examine what business strategies applied by startup business. Qualitative methodologies with a single case study method and reduction data analysis techniques were used in this study. Research located in PickPack Jakarta to analyze the strategy of social media branding. The results show that, first, processing social media branding must be in accordance with its role and selection of appropriate social networks thus increasing brand awareness. In using social media branding, the PickPack need to consider the interesting content that can be viral (widespread), so that brand awareness can be skyrocketed. Second, the message conveyed through the brand must be easily remembered by consumers. The message delivered must be different from other products and must have a relationship between brand and product category. Using taglines and interesting hashtag that help consumers easily search in internet making consumers keep PickPack brand in their mind. This means brand awareness can be strengthened by using a portent that fits the product category, and brand on social media branding. Doing repetition of the messages in same meaning with different contents can increase the memory of the brand and brand awareness going up. Keywords: brand, brand awareness, social media, social media branding, strategy
ANALISIS FRAMING LITERASI LINGKUNGAN DI KAWASAN BEBAS SAMPAH KOTA BANDUNG Siswantini Siswantini; Arsiyanti Lestari
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 1 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.531 KB) | DOI: 10.20884/1.actadiurna.2018.14.1.1139

Abstract

The challenge of managing waste in the future is to develop zero waste city, however the condition will never be achieved without community participation. In colaboration with NGO which work in waste and garbage management issue, the local government had developed the model of zero waste area in district level. This article is aims to explore the framing of waste management literacy event in Kampung Cibunut. Applying the framing theory of McLachan and Reid, the analysis arrive to the result that continuing interaction among facilitator and cadres and community member has built the shift framing and counter framing. There is also flixed framing which display the resistence to frame change or modification such as the indicators of zero waste area, and flexible framing which display the opennes to frame change or modification such as the implementation of skill transfer in public areas. Entire framing was develop from contextualization of the message delivered in literacy event.
Understanding the Gender Role in E-waste Management: A Textual Analysis Using Hashtag on Instagram Siswantini Siswantini; Lila Nathania
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1171

Abstract

Taking gender issues into consideration when implementing a program or project is often seen as a burden. Understanding gender roles can help decision-makers and policymakers develop better regulations and increase the value of the project or program. However, understanding the role of gender in the e-waste issue could be challenging. This research explores e-waste management through a gender perspective on social media using the hashtag (#) because it is often used as an identification tool in creating various micro-communities. This study focuses on understanding how females and males behave differently when communicating about e-waste on social media. The research questions are: (1) what is the profile and characteristics of #ewaste enthusiasts on Instagram, (2) what user-driven activities are associated with #ewaste being promoted on Instagram, and (3) what the predominant shared values and beliefs within are #ewaste. Using a generated list of results when the search query “e-waste” was used, this study found 125 accounts on Instagram that participated in communicating e-waste handling. Data analysis is used to perform a textual analysis of profile biographies and thematic analysis of both visual and textual data to understand gender behaviour in e-waste. The result showed that female participation is easier to understand than male posts through their intention to share information and knowledge using a small story. The male frequently uses a short caption needs further interpretation to understand their post's meaning. Using hashtags helps researchers profile the characteristics of participants in e-waste handling campaigns and how they create a community in social media. This study implies the genderlect theory in the digital era. The difference between the use of language in creating meaning for e-waste handling between men and women. The study concludes that there is a difference in using language as a symbol of communication between men and women in expressing their interest in e-waste management.
Co-Authors Arsiyanti Lestari Fanny Ratnasari Lila Nathania Mahestu, Gayes