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FACTORS AFFECTING USE BEHAVIOR TO USE TRANSPORTATION SERVICES APPLICATIONS USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) 2 MODEL Santoso, Budi Setiawan; Siregar, Suzanna Lamria
Jurnal Ilmiah Informatika Komputer Vol 23, No 2 (2018)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/ik.2018.v23i2.2350

This research is motivated to analyze the technology acceptance of the Transportation Services Applications in Jabodetabek using Unified Theory of Acceptance and Use of Technology (UTAUT) 2 model. The purpose of this research is to determine the factors based on UTAUT 2 model for the use behavior to use the Transportation Services Applications in Jabodetabek and to test the UTAUT 2 model whether the model is suitable for this research to assess which factors that affect the use behavior of those applications or not. Population in this research is the people who live in Jabodetabek and the sample size is 238. The methodology used in this research consists of literature review and data analysis. The result shows that only four variable factors that affect the use behavior to use the Transportation Service Applications namely Habit, Social Influence, Price Value and Behavioral Intention. The analysis result shows that UTAUT 2 model is suitable and fits the empirical data of the research, it means that the use behavior of Transportation Services Applications can be explained by UTAUT 2 model.

ANALISIS RASIO KEUANGAN UNTUK MENUNJUKKAN PENGARUH MERGER TERHADAP KINERJA KEUANGAN PERUSAHAAN STUDI KASUS : PT. INDOFOOD SUKSES MAKMUR Lenny Setiawaty; Suzanna Lamria Siregar
Majalah Ilmiah Ekonomi Komputer 2006: Majalah Ilmiah Ekonomi Komputer Edisi April
Publisher : Majalah Ilmiah Ekonomi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1646.73 KB)

Merger dan akuisisi adalah strategi paling kontroversial dalam keuangan perusahaan. Setelahmemutuskan melakukan strategi tersebut. pekerjaan penting selanjutnya adalah menganalisis dampak mergerdan akuisisi terhadap peningkatan kinerja perusahaan. Peningkatan kinerja setelah merger dan akuisisi dapatdiketahui melalui laporan keuangan sebelum dan sesudah peristiwa merger. Dalam tulisan ini, analisis rasiokeuangan digunakan untuk mengetahui perubahan kinerja, kesehatan keuangan dan tujuan akusisi ataumerger suatu perusahaan. Perusahaan yang digunakan sebagai bahan pembahasan dalam tulisan ini adalahPT. Indofoad Sukses Makmur. Laporan keuangan menunjukkan kondisi perusahaan yang baik sebelummerger dilakukan, dan kemudian menurun setelah merger. Kesimpulan lain yang diperoleh adalah bahwamerger yang dilakukan oleh PT. Indofood Sukses Makmur hanya untuk mendaparkan tambahan dana untukkeperluan dan aktivitaS perusahaan dalam kelompok usaha dan tidak terkait dengan operasi PT. Indofood itusendiri.Kata Kund: Merger, Akusisi, Analisis Rasio Keuangan

THEORETICAL PERSPECTIVES AND CONCEPTUAL FRAMEWORKS OF COOPETITION Suzanna Lamria Siregar
Jurnal Ilmiah Ekonomi Bisnis Vol 14, No 1 (2009)
Publisher : Universitas Gunadarma

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There are several perspectives that provide useful theoretical frameworks for analyzing coopetition based on its original paradigm – competition and cooperation. They are transaction–cost economics, resource-based view, game theory, industrial-organization, socioeconomics and social network analysis. Theoretical perspectives then developed to conceptual frameworks that explain and predict empirical phenomena of coopetition. The frameworks of coopetition vary from a continuum with cooperation and competition at its ends to the tendency to adopt multidimensionality under orthogonal structure between two constructs of competition and cooperation. Briefly drawing the typology of coopetition with coopetition and cooperation constructs as its axis.Keywords: coopetition, theoretical perxpectives

THEORETICAL PERSPECTIVES AND CONCEPTUAL FRAMEWORKS OF COOPETITION Suzanna zanna Lamria Siregar
Jurnal Ilmiah Ekonomi Bisnis Vol 14, No 1 (2009)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.857 KB)

There are several perspectives that provide useful theoretical frameworks foranalyzing coopetition based on its original paradigm – competition and cooperation.They are transaction–cost economics, resource-based view, game theory, industrialorganization,socioeconomics and social network analysis. Theoretical perspectivesthen developed to conceptual frameworks that explain and predict empiricalphenomena of coopetition. The frameworks of coopetition vary from a continuum withcooperation and competition at its ends to the tendency to adopt multidimensionalityunder orthogonal structure between two constructs of competition and cooperation. –briefly drawing the typology of coopetition with coopetition and cooperationconstructs as its axis.

CONTENT ANALYSIS AND SOCIAL NETWORK ANALYSIS: A TWO-PHASE METHODOLOGY IN OBTAINING FUNDAMENTAL CONCEPTS OF COOPETITION Suzanna Lamria Siregar; Giovanni Battista Dagnino; Francesco Garraffo
Jurnal Ilmiah Ekonomi Bisnis Vol 14, No 2 (2009)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.753 KB)

This study introduces a two-phase methodology in obtaining fundamental conceptsfrom literature. Content analysis performed in the first phase leads to the mostfrequent concepts scholars used in scrutinizing a theme. Social network analysis in thesecond phase results a network of the relationships between concepts and examinesthe importance of every concept in the network. To elucidate the advantage of themethodology, the study applies the methodology on Coopetition – to cooperate andcompete simultaneously – literature. Ten most frequent concepts occur in thecoopetition literature are: Competition, Cooperation, Coopetition, Knowledge,Market, Network, Relationships, Resources, Strategy and Value. Under the socialnetwork analysis terms, the importance of every concept in the network is denoted indegree, closeness and betweenness centrality measures. Ranging from the mostimportant concepts to the least are Relationships, Strategy, Resources, Competition,Cooperation, Coopetition, Market, Network, Value and Knowledge

THE EFFECT OF CUSTOMER EXPERIENCE, TRUST AND SATISFACTION ON CUSTOMER LOYALTY: EMPIRICAL STUDY ON BCA MOBILE BANKING USERS Lydia Lyvia Raudhina; Suzanna Lamria Siregar
International Journal Management and Economic Vol. 1 No. 2 (2022): Mei: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

The purpose of this study is to explain and analyze the effect of Customer Experience, Customer Trust and Customer Loyalty on BCA Mobile banking customers. The research methodology used is a quantitative approach. I used Mobile Banking BCA users for the sample as many as 100 respondents. The data collection instrument used primary data obtained by using a questionnaire. The analytical data in this study are using Validity Test, Reliability Test, Normality Test, Heteroscedasticity Test, Linearity Test, Multicollinearity Test, Multiple Linear Regression Test, T Test, Coefficient of Determination Test (R2), F Test with the help of SPSS version 24. The results of this study indicated that partially and simultaneously Experience, Trust and Customers have a significant and joint effect on BCA Mobile Banking Customer Loyalty. However, Customer Experience has an influence on Customer Loyalty but they has a negative direction too, while the one with the strongest influence is a customer with a high bheta (0.675).

Pengaruh Kemudahan Sistem, Keamanan Sistem dan Tampilan Aplikasi Mobile Banking terhadap Kepuasan Nasabah dengan Kualitas Layanan Sebagai Variabel Intervening Mustika Raudhatul Jannah; Siregar, Suzanna Lamria
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i1.3302

This study aims to analyze the influences of System Easiness, System Security and Application Display of Mobile Baking on Customer Satisfaction with Service Quality as intervening variable. this study uses kuantitative method . Respondents are obtained through the distribution of questionnaires in the form of google forms via Whatsapp and Instagram direct message. The number of respondents satisfies the criteria for mobile banking users is 106 people, consisting of 70 men and 36 women. Hypothesis testing was carried out using Inner Model and Outer Model approach based on Partial Least Square (PLS). The results of study indicate that the system security and application display through service quality have a positive effect on customer satisfaction of mobile banking. On the other hand, the ease of system does not affect the customer satisfaction of mobile banking

Implementasi Quality Function Deployment Melalui House of Quality Untuk Rencana Peningkatan Kualitas Website Learning Management System Dwihatami, Dinary; Siregar, Suzanna Lamria
Journal of Information System Research (JOSH) Vol 5 No 4 (2024): Juli 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josh.v5i4.5199

The development of 21st century technology has triggered ecosystem transformation in various sectors, including education. The implementation of Learning Management System (LMS) is one form of educational evolution by providing an efficient centralized learning system. Hendevane Training Partner (HTP), a training institution in Depok City, has adopted LMS as part of its services. Through the LMS website, participants can access various training materials, interact with mentors and fellow participants, and take online exams. Evaluation of the quality of LMS services is important to ensure participant satisfaction. The Quality Function Deployment (QFD) method is used to analyze and improve service quality, with a focus on understanding participant needs. The results of QFD are then implemented through the House of Quality (HOQ) to determine improvement priorities. This study aims to apply QFD and HOQ in improving the quality of LMS services at HTP, with the hope of contributing to increasing participant satisfaction and the development of the distance learning system as a whole. The results of this study are the priority of improvement in navigation speed (changing pages).

Pengaruh Kemudahan Sistem, Keamanan Sistem dan Tampilan Aplikasi Mobile Banking terhadap Kepuasan Nasabah dengan Kualitas Layanan Sebagai Variabel Intervening Mustika Raudhatul Jannah; Siregar, Suzanna Lamria
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i1.3302

This study aims to analyze the influences of System Easiness, System Security and Application Display of Mobile Baking on Customer Satisfaction with Service Quality as intervening variable. this study uses kuantitative method . Respondents are obtained through the distribution of questionnaires in the form of google forms via Whatsapp and Instagram direct message. The number of respondents satisfies the criteria for mobile banking users is 106 people, consisting of 70 men and 36 women. Hypothesis testing was carried out using Inner Model and Outer Model approach based on Partial Least Square (PLS). The results of study indicate that the system security and application display through service quality have a positive effect on customer satisfaction of mobile banking. On the other hand, the ease of system does not affect the customer satisfaction of mobile banking

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