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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Juita Lubrina Domina Bessie
Prodi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Nusa Cendana Kupang
Economics, Econometrics & Finance

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ANALISIS STRATEGI PENGEMBANGAN BENTENG MAKES SEBAGAI OBYEK WISATA BUDAYA DI KABUPATEN BELU Juita Lubrina Domina Bessie; Yuliana Olandina Soares
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 1 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i1.3675

Abstract

This study aims to analyze the development strategy of Cultural Tourism Object Benteng Makes in Belu Regency. The samples were 30 respondents who gained by using purposive sampling technique. Data analysis using SWOT. The results showed that based on Grand Strategy Matrix, the Cultural Tourism Object of Benteng Makes is in quadrant I which means it supports the strategy aggressively and also the strategy of SO (Strength Opportunities) as a priority strategy. The development strategy for Benteng Makes as a Cultural Tourism Object needs to be considered from various aspects of development such as tourists, adequate accessibility, attractions or tourism objects, service facilities around tourist objects, information and promotion as well as institutions in terms of quality human resources. Suggestions in this research are the need to provide facilities at the Cultural Tourism Object of Benteng Makes which is still lacking, the cooperation with related parties in order to maintain and preserve tourism objects, promote tourism objects to be better known and visited, as well as synergy with the Regional Government and Academics in terms of providing quality human resources in the tourism sector. Keywords: Development Strategy, Cultural Tourism, SWOT
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE GRABBIKE Hezron Boimau; Juita L D Bessie
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 2 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i2.4014

Abstract

This study aims to find out and analyze 1) Perception of customers on the price, quality of service and customer satisfaction of GrabBike online transportation services in Kupang City; 2) impact of Price partially on Customer Satisfaction of GrabBike online transportation service in Kupang City; 3) The partial effect of Service Quality on Customer Satisfaction of GrabBike online transportation services in Kupang City; 4) The effect of Price and Quality of Service simultaneously on the Customer Satisfaction of GrabBike online transportation service customers in Kupang City. The number of samples in this study as many as 100 respondents obtained using accidental sampling techniques. The data was collected using questionnaires, interviews, and literature study. The data analysis techniques used are quantitative descriptive, multiple linear regression analysis and hypothesis testing using SPSS 16 applications. From the results of the analysis showed that: 1) Based on the results of descriptive table analysis respondents gave a very high categorized assessment of the three variables studied; 2) The price partially affects the customer satisfaction of GrabBike Kupang City; 3) the quality of service partially affects the customer satisfaction of GrabBike Kupang City; 4) The price and quality of service simultaneously have a significant impact on the customer satisfaction of GrabBike Kupang City. Based on Adjusted R2 value shows variable contribution of Price and Service Quality to Customer Satisfaction of 57.8%. While 42.2% were influenced by other variables outside the focus of this study. Keywords: Price, Quality of Service and Customer Satisfaction
PENGARUH DIMENSI SERVICESCAPE TERHADAP KEPUASAN NASABAH DI MASA PANDEMI COVID-19 Juita Lubrina Domina Bessie; Lucky Y.T. Boimau
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 1 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i1.6315

Abstract

This study aims to determine the Effect of the Servicescape Dimensions toward Customer of BRI Cabang Kupang's Satisfaction during the COVID-19 pandemic. The independent variable in this study is the servicescape dimension consisting of Ambient conditions s, spatial layout and functionality, and signs, symbols, and arifacts, while the dependent variable is customer satisfaction.The number of samples in this study as many as 100 respondents, who come to transact at BRI Cabang Kupang. That samples obtained using accidental sampling techniques. The data was collected using questionnaires, interviews, and literature studies. The data analysis techniques used are quantitative descriptive, multiple linear regression analysis and hypothesis testing using SPSS 26 applications.The results of the descriptive analysis show that overall the respondents give a very good perception of the three dimensions of servicescape which applied by BRI Cabang Kupang. From the results of Multiple Linear Regression Analysis obtained the mathematical equationn: Y = 8,192 + 0,494X1 + 0,241X2 + 0, 826X3. Both the t test and F test results show that simultaneously and partially the three servicescape dimensions have a significant effect on customer satisfaction. Based on the Adjusted R2 value, it shows the contribution of the Servicescape dimensions toward customer satisfaction by 66,1%. While 33,9% is influenced by other variables outside the focus of this study. The other variable is the service quality that can be taken into consideration for further researchers in addition to the existing variables. Keywords: Servicescape, Ambient Conditons, Spatial Layout And Functionality, Signs, Symbols And Artifacts, And Customer Satisfaction.
Co-Authors Hezron Boimau Lucky Y.T. Boimau Yuliana Olandina Soares