Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management - Small and Medium Enterprises (SME's)
Yuliana Olandina Soares
Prodi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Nusa Cendana Kupang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS STRATEGI PENGEMBANGAN BENTENG MAKES SEBAGAI OBYEK WISATA BUDAYA DI KABUPATEN BELU Juita Lubrina Domina Bessie; Yuliana Olandina Soares
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 1 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i1.3675

Abstract

This study aims to analyze the development strategy of Cultural Tourism Object Benteng Makes in Belu Regency. The samples were 30 respondents who gained by using purposive sampling technique. Data analysis using SWOT. The results showed that based on Grand Strategy Matrix, the Cultural Tourism Object of Benteng Makes is in quadrant I which means it supports the strategy aggressively and also the strategy of SO (Strength Opportunities) as a priority strategy. The development strategy for Benteng Makes as a Cultural Tourism Object needs to be considered from various aspects of development such as tourists, adequate accessibility, attractions or tourism objects, service facilities around tourist objects, information and promotion as well as institutions in terms of quality human resources. Suggestions in this research are the need to provide facilities at the Cultural Tourism Object of Benteng Makes which is still lacking, the cooperation with related parties in order to maintain and preserve tourism objects, promote tourism objects to be better known and visited, as well as synergy with the Regional Government and Academics in terms of providing quality human resources in the tourism sector. Keywords: Development Strategy, Cultural Tourism, SWOT
Co-Authors Juita Lubrina Domina Bessie