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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Ilmiah Universitas Batanghari Jambi Integra Business Review
Amie Kusumawardhani
Magister Manajemen Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Efektivitas Kinerja Inkubator Bisnis Selama Pandemi Covid-19 Dari Perspektif Tenan: Studi Kasus Di KKIB Universitas Diponegoro Omia Crefioza; Amie Kusumawardhani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 21, No 2 (2021): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v21i2.1451

Abstract

This study aims to analyze the effectiveness of the performance of the Undip KKIB business incubator while Covid-19 pandemic from the tenant's point of view. The method used in this research is the qualitative method. This study uses primary data in the form of interviews within two tenants as informant The results of this study indicate that there has been a decrease in quantity in several programs during the Covid-19 pandemic, such as mentoring, coaching, business matching, and pitching activities. However, in terms of quality, the training provided by the Undip KKIB business incubator has been good in terms of services and incubator programs that exceed tenants' expectations. The effectiveness of the incubator is also viewed in terms of the tenant's business growth has been getting better since joining the business incubator even though it is currently in a polemic of the Covid-19 pandemic. For future researchers, examine more deeply the effectiveness of the performance of university business incubators during the Covid-19 pandemic from different aspects is expected. 
The Effect of Intangible Asset On Competitive Advantage and Firm Performance; Study on Budget Accommodation in Semarang City Armania Putri Wardhani; Amie Kusumawardhani; Muhammad Ubaidillah
SALAM: Jurnal Sosial dan Budaya Syar-i Vol 8, No 2 (2021)
Publisher : Faculty of Sharia and Law UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v8i2.19987

Abstract

This research examines the effect of innovative capability, knowledge management and intellectual capital (intangible assets) on competitive advantage and firm performance (studies on budget accommodation in Semarang). The increasing number of hotels in Semarang city is an intriguing phenomenon; considering the background of the city itself for its lack of fame on its tourism business. However, it does not hinder investors’ intention to keep opening their businesses in the area of accommodation services. The results of the pre-research interview stated that the increasing competition made the occupancy level troubling for the accommodating service entrepreneurs, both budget accommodation and standard and upper-class hotels. This research processed 50 samples consisting of 1 - 3 star hotels, budget hotels (non-star ones) and guesthouses. The data collection method was collected by spreading out questionnaire form to the respondents. Furthermore, the data was processed using analysis tool known as Partial Least Square (PLS). This study concludes that innovative capability, knowledge management, and intellectual capital which are part of the intangible assets of the firm have a positive effect on competitive advantage. Furthermore, competitive advantage also has a positive influence on firm performance. This study provides managerial implications that budget accommodation service entrepreneurs are able to improve their competitive advantage and firm performance through understanding and managing their intangible assets.Keywords: firm performance, competitive advantage, innovative capability, knowledge management, intellectual capital. AbstrakPenelitian ini menguji pengaruh kapabilitas inovatif, manajemen pengetahuan dan modal intelektual (aset tidak berwujud) terhadap keunggulan kompetitif dan kinerja perusahaan (studi tentang akomodasi anggaran di Semarang). Meningkatnya jumlah hotel di kota Semarang merupakan fenomena yang menggelitik; mengingat latar belakang kota itu sendiri karena kurangnya ketenaran pada bisnis pariwisatanya. Namun hal tersebut tidak menghalangi niat investor untuk tetap membuka usahanya di bidang jasa akomodasi. Hasil wawancara pra penelitian menyatakan bahwa persaingan yang semakin ketat membuat tingkat hunian semakin meresahkan pengusaha jasa akomodatif, baik akomodasi budget maupun hotel standar dan kelas atas. Penelitian ini mengolah 50 sampel yang terdiri dari hotel bintang 1 - 3, hotel melati (non bintang) dan losmen. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Selanjutnya data diolah dengan menggunakan alat analisis yang dikenal dengan Partial Least Square (PLS). Penelitian ini menyimpulkan bahwa kapabilitas inovatif, manajemen pengetahuan, dan modal intelektual yang merupakan bagian dari aset tak berwujud perusahaan berpengaruh positif terhadap keunggulan bersaing. Keunggulan bersaing juga berpengaruh positif terhadap kinerja perusahaan. Studi ini memberikan implikasi manajerial bahwa pengusaha jasa akomodasi anggaran mampu meningkatkan keunggulan kompetitif dan kinerja perusahaan melalui pemahaman dan pengelolaan aset tidak berwujud mereka.Kata Kunci: Kinerja perusahaan; Keunggulan bersaing; Kapabilitas inovatif; Manajemen pengetahuan; Modal intelektual
Merchant Loyalty and Digital Consumer Behavior in Data Driven Payment Ecosystems Sudadi Sudadi; Anggit Rumpoko; Amie Kusumawardhani
Integra Business Review Vol. 4 No. 1 (2026): June 2026
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-661

Abstract

This study conducts a Systematic Literature Review (SLR) to synthesize empirical and conceptual evidence on merchant and cashier behavior, operational experience, loyalty formation, and data-driven ecosystem strategies in digital payment environments. The review examines thirty peer-reviewed studies published between 2015 and 2025 to address three key questions: the determinants of frontline adoption, the mechanisms through which satisfaction and trust shape loyalty, and the emerging role of analytics in strengthening payment ecosystem performance. The analysis reveals that adoption is driven by perceived usefulness, ease of use, device reliability, and psychological readiness, while operational constraints such as network instability, limited digital skills, and inadequate support strongly influence day-to-day usage. Loyalty is formed through the interaction of system performance, satisfaction, trust, perceived value, and relational engagement with payment providers. Data-driven strategies including segmentation, churn prediction, and incentive personalization show substantial potential to enhance ecosystem sustainability, although practical implementation remains limited. The study consolidates previously fragmented insights into an integrated conceptual framework that explains how technological, behavioral, organizational, and analytics-based factors jointly influence merchant and cashier loyalty.
Digital Banking Transformation, Customer Trust, and Optimizing BRI Auction Website for NPLs Dwi Riyadi Susanto; Andi Evan Zulfiqar; Amie Kusumawardhani
Integra Business Review Vol. 4 No. 1 (2026): June 2026
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-684

Abstract

The digital transformation in the banking industry has brought fundamental changes to how financial institutions deliver services, build trust, and create value for customers. This article examines the relationship between digital banking transformation and the development of customer trust in the new economy era. The main focus of this study is the optimization of BRI's Info Lelang website as a digital platform for promoting collateral assets in resolving non-performing loans (NPLs). The research employs a descriptive qualitative approach through literature review and document analysis related to the implementation of digital banking services. The findings indicate that customer trust is built through three main aspects: information transparency, system security, and ease of service access. The optimization of the Info Lelang website strengthens BRI's image as an adaptive and transparent financial institution in managing digital assets. Overall, the implementation of digital innovations not only enhances operational efficiency and effectiveness but also contributes to increasing public trust in digital banking services in Indonesia.
Co-Authors Andi Evan Zulfiqar Anggit Rumpoko Armania Putri Wardhani Crefioza, Omia Dwi Riyadi Susanto Muhammad Ubaidillah Sudadi Sudadi