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All Journal Jurnal Surya Masyarakat Journal of Business Studies and Management Review
Mulyadi Raf
Universitas Jambi
Decision Sciences, Operations Research & Management Social Sciences Other

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Menstimulasi Para Ibu Anggota Kelompok Pengajian Menjadi Startup Shofia Amin; Rike Setiawati; Fitri Widiastuti; Mulyadi Raf; Asep Machpudin
Jurnal Surya Masyarakat Vol 4, No 1 (2021): November 2021
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.1.2021.38-44

Abstract

Becoming a startup for mothers who are members of the recitation group is an effort to increase family income. However, if we don't have the courage to start a business, all of our wishes will just become a dream that won't come true. This service activity aims to stimulate courage and change the mindset of the women of the Raudhatul Jannah recitation group, Koto Rendah Village, Siulak District, Kerinci Jambi Regency to develop her potential from being a housewife who has daily gardening activities, becoming a startup by synergizing with her group members. Through the counseling and discussion method, how to start a startup business, determinants of startup success, the role of technology in business and opening access to online-based sales are given to them. The result achieved is the formation of a Joint Business Group (KUBE) which consists of similar business groups and collaborates in running businesses in groups.
Loyalty program and its influence on customer loyalty on mobile service with customer satisfaction as a mediating variable Mulyadi Raf; Agus Syarif
Journal of Business Studies and Management Review Vol. 3 No. 2 (2020): JBSMR Vol. 3 No.2, June 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.534 KB) | DOI: 10.22437/jbsmr.v3i2.9709

Abstract

This study aims to analyze 1) the influence of loyalty program benefits on customer satisfaction, 2) the influence of loyalty program on customer loyalty, 3. the influence customer satisfaction on customer loyalty, and 4) the role of customer satisfaction in mediating the relationships of the customer loyalty program and customer loyalty to mobile service providers in Jambi City. To test the benefits of the constructs, a model was developed as a conceptual framework of the research. A total of 202 samples were collected from the mobile user population in Jambi city. Structural Equation Modeling (SEM) with Smart PLS was applied to assess the research model and to test the hypothesis. The result confirmed that the influence of loyalty program benefits directly and significantly affects customer loyalty at coefficient path 0,237 (t statistics = 2,669 < table 1, 96). Customer perceptions significantly affects customer satisfaction at coefficient path 0.625 (t statistical = 2,669 > T table 1, 96). Customer satisfaction also has a significant effect on customer loyalty at path coefficients 0.256 (t stats = 2,893 > T table = 1, 96), and it partly mediates the relationship between Loyalty Programs and customer loyalty
Co-Authors Agus Syarif Asep Machpudin Rike Setiawati Shofia Amin Widiastuti, Fitri