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All Journal Research Report - Social Science Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Cerdika: Jurnal Ilmiah Indonesia
James Rianto Situmorang
Universitas Katolik Parahyangan
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Metrik Pemasaran Sebagai Alat Untuk Mengukur Kinerja Pemasaran Perusahaan (Studi Kasus Pada Bisnis Ritel) Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Marketing activities as any other company functions such as finance, production,human resources should be measured if their performance meets the specified targetcompany. To measure the performance of companies used marketing tool known asa marketing metric. Marketing metrics that can be used or made available so muchso that the company should be able to choose the appropriate metric variation inaccordance with the standards set by the company and also the type of companybusiness. If the marketing performance meets the targets that have been defined, themarketing metrics can be associated with profitability and shareholder value.Keywords: Marketing metrics, brand metrics, customer metrics, marketing performance,value metrics, forward looking, retail
Perencanaan Jangka Panjang di Perusahaan Multi Nasional Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 7, No 1 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Basically every company should use planning in corporate management becauseplanning is a management function which is considered more fundamental than theother functions such as organizing, leading and controlling. Planning is done to de-termine the objectives to be achieved in the future and the steps that must be done toachieve that goals. A company without good planning is impossible to achieve whatthe company wants in the future. One type of planning is a long-range planning orstrategic planning within a period of about 3-5 years. Multi national company (MNC)as a big company should have long-range planning to survive in the long term. Inaddition, the MNC which operates in many countries require long-range planningto be able to deal with various problems that exist in countries where the MNC hassubsidiary such as socio-cultural, political and economic factors.Keywords: planning, long-range planning, strategic planning, Multi NationalCompany
Beberapa Bentuk Hubungan Antara Franchisor (Pewaralaba) Dan Franchisee (Terwaralaba) Dalam Sistem Franchise (Waralaba) Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 9, No 1 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Franchise is increasingly becoming an option for people who want to become anentrepreneur. Someone who has the capital to pay royalty fees and meet the re-quirements specified by the franchisor thus he/she soon became a franchisee. He/shecan immediately run the business without necessary start a business from zero. Infranchise business, franchisee operation can not be separated from control by thefranchisor as the owner of the franchise because the franchisee is bound to what iswritten on an agreement that has been made by the franchisor. In addition to theformal relationship between franchisee and franchisor, there is also a non formalrelationship between franchisee and franchisor. It can not be avoided because thefranchise system included in the model of agency theory and the franchisee to besuccessful so the closer relationship between the franchisee and the franchisor mustbe achieved in the form of trust.Keywords: Franchise, franchisor, franchisee, relationship, business
Pemanfaatan Internet Sebagai New Media Dalam Bidang Politik, Bisnis, Pendidikan Dan Sosial Budaya Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

New media is a term used to distinguish it with the old media. The lines betweennew media with old media is difficult to determine with certainty because it dependson someone’s perspective. The Internet can be considered as the beginning of thenew media era because the Internet is very different from the previous media. At thebeginning, the application on the Internet only Website and e-mail. After that camea variety of new applications or new media such as blogs, social networking sites,video sharing sites, online gaming, video conferencing and others. This article limitsthe utilization of the Internet in politics, business, education and sociocultural. Thereason is that these four areas has been utilizing almost all the new media on theInternet.Keywords: new media, internet, utilization, social networking sites, online
Pemasaran Viral – Viral Marketing Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 6, No 1 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form of word-of-mouth through internet. In viral marketing, someone passeson a marketing message to someone else and so on. Viral marketing proposes thatmessages can be rapidly disseminated from consumer to consumer leading to largescale market acceptance. The analogy of a virus is used to described the exponentialdiffusion of information in an electronic environment and should not be confusedwith the negative connotation of a virus that is often associated with malicious dis-ruptive software programs. The viral spread of information can be compared to theanalogy of a sneeze, which typically releases approximately 2 million particles. Thereare many forms of viral marketing, such as: e-mail, e-books, blog, social networksites, and video.Keywords: internet, viral marketing, virus, word-of-mouth, e-mail, blog, socialnetworking sites, viral video, viral e-books
Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 7, No 2 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Green marketing is a type of marketing where a company sells a product that is envi-ronmentally friendly. In the concept of green marketing, a company has done greenmarketing since the beginning of the production process which transform raw materi-als into environmentally friendly finished product, called green product. The growingglobal warming make the green marketing is a major issue in today’s business world.Green marketing has become a necessity for both producers and consumers for thecreation of a healthy environment. A company can do green marketing that matchesto the company’s business. Implementation of green marketing can cover many ac-tivities depending on what the company wants to do. Automotive manufacturers arean example of a company that must implement a comprehensive green marketingbecause its products could potentially damage the environment due to pollution fromvehicle fumes.Keywords: Green marketing, environment, green product, business
Pemasaran Pada Era Globalisasi Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 8, No 2 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

In the era of globalization many companies choose a global target market. The com-panies are going to carry out the global marketing activities or marketing strategiesthat match the conditions of the world today. Currently there are almost borderlessworld with the advent of the internet and the free trade blocks as a result of global-ization in economics and business. Internet is very easily done by companies aroundthe world, and the free trade makes it easy for companies to market their productsto various countries around the world. Global marketing is not only done by largecorporations, but also can be done by Small and Medium Enterprises (SMEs).Keywords: Globalization, marketing, global marketing, strategy
Pemasaran Gerilya (Guerilla Marketing) Sebagai Alternatif Pemasaran Konvensional Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 12, No 2 (2016)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Conventional marketing carried out by companies often require huge costs. Companies advertise their products on television, spread flyers and billboards in many places, conduct sales promotion like crazy, and so forth. Smaller companies generally have a modest marketing budget so it is difficult to compete with the marketing done by large companies. Some small companies try to find an alternative to using non-conventional ways of marketing, known as guerrilla marketing. One characteristic of guerrilla marketing is a low cost but has elements, creative, sensation, unique, humor, and surprises. Nowadays, guerrilla marketing is also done by major companies such as McDonalds, Nike, FedEx and many others.  
Orientasi Pasar Sebagai Strategi Perusahaan Kecil Menghadapi Faktor Lingkungan Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 12, No 1 (2016)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Konsep orientasi pasar telah muncul sejak tahun 1990 yang dikemukakan oleh Kohli dan Jaworski yang kemudian diikuti oleh Narver dan Slater. Sampai saat ini orientasi pasar masih menjadi topik yang sering dikaji dalam berbagai penelitian yang dilakukan oleh akademisi dan peneliti. Orientasi pasar merupakan salah satu strategi yang dapat digunakan perusahaan termasuk perusahaan kecil dalam menghadapi faktor lingkungan yang sangat cepat berubah. Faktor kunci dari perusahaan yang sukses menerapkan orientasi pasar adalah bagaimana memenuhi kebutuhan pelanggan atau orientasi pelanggan, melakukan tindakan terhadap strategi pesaing atau orientasi pesaing dan mengkoordinasikan semua fungsi dalam perusahaan agar orientasi pelanggan dan orientasi pesaing dapat dilakukan secara maksimal. Dalam banyak penelitian pada level Usaha Kecil Menengah, telah dibuktikan bahwa orientasi pasar dapat meningkatkan kinerja bisnis perusahaan.Keywords: Orientasi pasar, orientasi pelanggan, orientasi
Pendidikan Bisnis di Jurusan Administrasi Bisnis dan Sekolah Bisnis Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 5, No 1 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Business education is the enterprise of education at the study and research of the fieldof business, usually in university education. It is oriented toward preparing studentsfor the practice of an occupation in business or business related fields. Businesseducation usually thought in a business school, is a university level institution thatconfers degrees in Business Administration. It teaches topics such as accounting,finance, marketing, human resource management, organizational behavior. In Indonesia,Business Administration is a department or a study program of a faculty suchas Department of Business Adminitration, Faculty of Social and Political Sciences,Parahyangan Catholic University. Business school includes school of business, businessadministration and management. They use combination of theory, case studymethod, simulation and practice.
Co-Authors L. Retno Adriani