Garuda - Garba Rujukan Digital

Pemasaran Viral – Viral Marketing James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form of word-of-mouth through internet. In viral marketing, someone passeson a marketing message to someone else and so on. Viral marketing proposes thatmessages can be rapidly disseminated from consumer to consumer leading to largescale market acceptance. The analogy of a virus is used to described the exponentialdiffusion of information in an electronic environment and should not be confusedwith the negative connotation of a virus that is often associated with malicious dis-ruptive software programs. The viral spread of information can be compared to theanalogy of a sneeze, which typically releases approximately 2 million particles. Thereare many forms of viral marketing, such as: e-mail, e-books, blog, social networksites, and video.Keywords: internet, viral marketing, virus, word-of-mouth, e-mail, blog, socialnetworking sites, viral video, viral e-books

Metrik Pemasaran Sebagai Alat Untuk Mengukur Kinerja Pemasaran Perusahaan (Studi Kasus Pada Bisnis Ritel) James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Marketing activities as any other company functions such as finance, production,human resources should be measured if their performance meets the specified targetcompany. To measure the performance of companies used marketing tool known asa marketing metric. Marketing metrics that can be used or made available so muchso that the company should be able to choose the appropriate metric variation inaccordance with the standards set by the company and also the type of companybusiness. If the marketing performance meets the targets that have been defined, themarketing metrics can be associated with profitability and shareholder value.Keywords: Marketing metrics, brand metrics, customer metrics, marketing performance,value metrics, forward looking, retail

Perencanaan Jangka Panjang di Perusahaan Multi Nasional James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 7 No. 1 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Basically every company should use planning in corporate management becauseplanning is a management function which is considered more fundamental than theother functions such as organizing, leading and controlling. Planning is done to de-termine the objectives to be achieved in the future and the steps that must be done toachieve that goals. A company without good planning is impossible to achieve whatthe company wants in the future. One type of planning is a long-range planning orstrategic planning within a period of about 3-5 years. Multi national company (MNC)as a big company should have long-range planning to survive in the long term. Inaddition, the MNC which operates in many countries require long-range planningto be able to deal with various problems that exist in countries where the MNC hassubsidiary such as socio-cultural, political and economic factors.Keywords: planning, long-range planning, strategic planning, Multi NationalCompany

Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 7 No. 2 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Green marketing is a type of marketing where a company sells a product that is envi-ronmentally friendly. In the concept of green marketing, a company has done greenmarketing since the beginning of the production process which transform raw materi-als into environmentally friendly finished product, called green product. The growingglobal warming make the green marketing is a major issue in today’s business world.Green marketing has become a necessity for both producers and consumers for thecreation of a healthy environment. A company can do green marketing that matchesto the company’s business. Implementation of green marketing can cover many ac-tivities depending on what the company wants to do. Automotive manufacturers arean example of a company that must implement a comprehensive green marketingbecause its products could potentially damage the environment due to pollution fromvehicle fumes.Keywords: Green marketing, environment, green product, business

Pemanfaatan Internet Sebagai New Media Dalam Bidang Politik, Bisnis, Pendidikan Dan Sosial Budaya James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

New media is a term used to distinguish it with the old media. The lines betweennew media with old media is difficult to determine with certainty because it dependson someone’s perspective. The Internet can be considered as the beginning of thenew media era because the Internet is very different from the previous media. At thebeginning, the application on the Internet only Website and e-mail. After that camea variety of new applications or new media such as blogs, social networking sites,video sharing sites, online gaming, video conferencing and others. This article limitsthe utilization of the Internet in politics, business, education and sociocultural. Thereason is that these four areas has been utilizing almost all the new media on theInternet.Keywords: new media, internet, utilization, social networking sites, online

Pemasaran Pada Era Globalisasi James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 8 No. 2 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

In the era of globalization many companies choose a global target market. The com-panies are going to carry out the global marketing activities or marketing strategiesthat match the conditions of the world today. Currently there are almost borderlessworld with the advent of the internet and the free trade blocks as a result of global-ization in economics and business. Internet is very easily done by companies aroundthe world, and the free trade makes it easy for companies to market their productsto various countries around the world. Global marketing is not only done by largecorporations, but also can be done by Small and Medium Enterprises (SMEs).Keywords: Globalization, marketing, global marketing, strategy

Beberapa Bentuk Hubungan Antara Franchisor (Pewaralaba) Dan Franchisee (Terwaralaba) Dalam Sistem Franchise (Waralaba) James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 9 No. 1 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Franchise is increasingly becoming an option for people who want to become anentrepreneur. Someone who has the capital to pay royalty fees and meet the re-quirements specified by the franchisor thus he/she soon became a franchisee. He/shecan immediately run the business without necessary start a business from zero. Infranchise business, franchisee operation can not be separated from control by thefranchisor as the owner of the franchise because the franchisee is bound to what iswritten on an agreement that has been made by the franchisor. In addition to theformal relationship between franchisee and franchisor, there is also a non formalrelationship between franchisee and franchisor. It can not be avoided because thefranchise system included in the model of agency theory and the franchisee to besuccessful so the closer relationship between the franchisee and the franchisor mustbe achieved in the form of trust.Keywords: Franchise, franchisor, franchisee, relationship, business

Pendidikan Bisnis di Jurusan Administrasi Bisnis dan Sekolah Bisnis James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Business education is the enterprise of education at the study and research of the fieldof business, usually in university education. It is oriented toward preparing studentsfor the practice of an occupation in business or business related fields. Businesseducation usually thought in a business school, is a university level institution thatconfers degrees in Business Administration. It teaches topics such as accounting,finance, marketing, human resource management, organizational behavior. In Indonesia,Business Administration is a department or a study program of a faculty suchas Department of Business Adminitration, Faculty of Social and Political Sciences,Parahyangan Catholic University. Business school includes school of business, businessadministration and management. They use combination of theory, case studymethod, simulation and practice.

PEMASARAN RELUNG (NICHE MARKETING) SEBAGAI STRATEGI MEMBIDIK PASAR YANG LEBIH KECIL James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 13 No. 2 (2017)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Niche marketing has not been the first choice for companies in carrying out their marketing strategy. Most companies prefer to fight in the mainstream market even though the opportunities are not very good. Niche marketing has long been implemented by several companies and achieved success, for example, the Apple company when pioneering the PC business. Nowadays, niche marketing is not only done by small companies but also by large companies. Companies aiming at smaller markets are expected to provide a greater chance of success because the level of competition is not as tight as the mainstream market. A smaller niche market makes the company more focus on that specific market.

MENGENAL LEBIH DALAM APA ITU KAPABILITAS DINAMIK James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 14 No. 1 (2018)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v14i1.3846.20-27

Dynamic capability is an idea initiated by Teece in 1997 based on the result of discussions with his students in the MBA Program at Stanford and Berkeley. Dynamic capability has been discussed for more than 20 years but dynamic capability has not been a popular study until now. Dynamic capability articles written by several experts are usually presented in terms and languages that are difficult for readers to understand. Some experts even asked and criticized the concept of dynamic capabilitiy. Whatever, dynamic capability can be carried out by a companiy as a way to have a competitive advantage. Company must take three steps according to Teece (2009), namely, sense, seize opportunities, and reconfigure company knowledge, competencies, and resources.

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