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All Journal al-Uqud : Journal of Islamic Economics
Muhamad Ahsan
Islamic Economics Doctoral Program, Postgraduate Program, Universitas Islam Negeri Sunan Ampel Surabaya
Economics, Econometrics & Finance

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Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review Rokhmat Subagiyo; Burhan Djamaluddin; Muhamad Ahsan
al-Uqud : Journal of Islamic Economics Vol. 5 No. 1 (2021): January
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.593 KB) | DOI: 10.26740/al-uqud.v5n1.p97-118

Abstract

This paper aims to analyze customer loyalty to Islamic banks and conventional banks through variables studied from previous research. This study used a qualitative approach to research literature, with data collected from reputable international journal articles indexed Q3 to Q1 and nationally accredited Sinta 3 to Sinta 2. This study examines 55 selected articles about customer loyalty from 1998-2019. The analysis results show that the independent variables, moderating variables, and intervening variables in determining customer loyalty to Islamic banks and conventional banks overlap (have similarities).
Co-Authors Burhan Djamaluddin Rokhmat Subagiyo