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All Journal Jurnal Ilmu Manajemen (JIM) al-Uqud : Journal of Islamic Economics Jurnal Abdi Insani

Ika Diyah Candra Arifah

Department Of Management Faculty Of Economics Universitas Negeri Surabaya

Author-ID : 3834692

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Articles

Revisiting Green Marketing Implementation in Halal Cosmetic Brands Ika Diyah Candra Arifah
al-Uqud : Journal of Islamic Economics Vol. 4 No. 2 (2020): July
Publisher : Universitas Negeri Surabaya

The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the strategy to promote it. As this market segment continues to grow and develop, cosmetics manufacturers are required to be more competitive by applying green marketing values. Therefore, this study aims to investigate how halal cosmetic brands applying green marketing based on the concept of green marketing strategy and Islamic Marketing Ethics (IME). This case study uses a qualitative research approach that selecting four top halal cosmetic brands that marketed in Indonesia. Data was analyzed by data triangulation and method triangulation approach and presented in inductive summary. The results of the study concluded that among the top four halal cosmetics brands studied, two brands had implemented the concept of green marketing strategy and implementation comprehensively (shaded green and extreme green), while the other two brands applied lean green and defensive marketing strategy and implementation. The implication of this research is to provide suggestion to managerial marketing about how to create a more captivating halal products for all customers. The novelty of research proposes how is the level of Indonesian halal cosmetic brands green strategy that applying Islamic Marketing Ethics (IME).

The Impact of Internet-Based Corporate Governance Sharia (IBCGS) Rating on Shareholders Trust in Jakarta Islamic Index Companies Ulil Hartono; Musdholifah Musdholifah; Ika Diyah Candra Arifah; Riska Dhenabayu; Trias Madanika Kusumaningrum
al-Uqud : Journal of Islamic Economics Vol. 5 No. 2 (2021): July
Publisher : Universitas Negeri Surabaya

The purpose of this research is to present the quality measurement of internet-based Islamic corporate governance and identify its effects on stakeholder trust. In measuring the implementation of corporate governance, this study uses the method of measuring the quality of Islamic corporate governance (IBCGS), as the development of IBCG and IBCG Rating Modified. This research uses descriptive exploratory analysis tools with PLS-SEM as the statistical tool. The object of this research is a company registered in the Jakarta Islamic Index (JII). The results showed that the implementation of corporate governance based on IBCGS by sample companies had been implemented but with varying quality. Meanwhile, the implementation of corporate governance in sharia companies positively influences shareholder trust manifested by their return on equity, stock returns and earnings per share. The findings of this study are expected to contribute to the signalling theory and agency theory in explaining the influence of the quality of corporate governance on the shareholder trust that should be concerned by sharia companies.

PENINGKATAN PANGSA PASAR UMKM BATIK MELALUI OPTIMALISASI PEMASARAN DIGITAL BERBASIS WEB Ulil Hartono; Anang Kistyanto; Fandi Fatoni; Yuyun Isbanah; Ika Diyah Candra Arifah
Jurnal Abdi Insani Vol 9 No 2 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i2.540

The business continuity of MSME entrepreneurs is affected by the COVID-19 pandemic, especially those engaged in batik fashion, where fashion shows or exhibitions are cancelled. To support batik entrepreneurs, product and technology innovations that adapt to market conditions are needed. In order to increase sales of batik fashion in the pandemic era through digitalization, an appropriate marketing strategy is needed to increase technological literacy that has a positive impact on increasing market share.This community service activity aims to analyze and implement strategies to increase the market share of batik MSMEs through optimizing web-based digital marketing. This type of community service is field research with a qualitative descriptive approach. The method of data collection was carried out by survey and observation methods. The implementation of the training uses tutorial and lecture techniques. The implementation of community service is carried out in 4 stages, namely the identification of batik UMKM partner problems, formulation of partner problem solutions, providing e-commerce training in the form of e-commerce web design training and content creation, and evaluation and assistance in the form of partner understanding and satisfaction surveys. SMEs in Kampung Batik Lemahputro, Sidoarjo have implemented several forms of web-based marketing applications into their businesses, but their level of use is limited to basic marketing applications such as e-mail and static websites. However, MSMEs already have a moderate understanding of the benefits of web-based marketing and more than 50 percent of SMEs indicated that they are aware that web-based marketing can improve overall performance and profitability.

JOB REPLACEMENT ARTIFICAL INTELLIGENCE DI INDUSTRI JASA: TINJAUAN PUSTAKA SISTEMATIS Ika Diyah Candra Arifah; Mahaning Indrawaty Wijaya; Silviana Mar'atus Sholihah
Jurnal Ilmu Manajemen Vol. 10 No. 3 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

By performing a variety of activities, artificial intelligence (AI) is increasingly altering the service industry, providing a key source of innovation while jeopardizing human jobs. This double-edged effect is considered by the theory of AI job replacement. The idea provides four business intelligences necessary for service jobs — mechanical, analytical, intuitive, and empathic — and outlines how businesses should choose between humans and technology to complete these tasks. This study aims to describe how artificial intelligence (AI) is replacing human labour in the service industry and the sorts of business intelligence that AI will replace. Data from Scopus journal articles published between 2011 and 2021 will be analysed in a thorough literature review. VOS Viewer 1.6.17 was used to map and cluster (SLNA) the literatures collected over the last 10 years using Publish and Perish software. The network analysis of these articles showed keyword co-occurrence networks. According to the findings of the study, AI job replacement happens at the job level. First, AI augments a service job's work, a transitional stage known as augmentation, before eventually taking over all of a job's functions and eliminating the need for human labour. This study enrich the body of knowledge about the human resource management in industrial revolution and practical knowledge about talent management which suggest the service workers about the advancement of AI task substitution from low to high intelligence which has a predictable effect on their roles. Artificial Intelligence (AI) is gradually displacing human analytical skills, but the necessity of intuitive and empathic skills for service professionals is increasing, therefore new approaches of human–machine interaction are still required for delivering service excellence.

Co-Authors Anang Kistyanto Fandi Fatoni Mahaning Indrawaty Wijaya Musdholifah Musdholifah Riska Dhenabayu Silviana Mar'atus Sholihah Trias Madanika Kusumaningrum Ulil Hartono Yuyun Isbanah

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