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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Indonesia Sosial Teknologi Journal of Research in Industrial Engineering and Management
Made Andriani
Jurusan Teknik Manajemen Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung
Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Organizational Framework Development: Formulating Strategy to Increase Digital Maturity Maharanie Anggun Kurniya; Made Andriani
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 2 : Al Qalam (Maret 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i2.2011

Abstract

This paper aims to develop an organizational framework for formulating a strategy to increase digital maturity. The research stages consist of: (1) Problem observation, (2) Literature review, (3) Model development, (4) Discussion, and (5) Conclusion. Specifically, the model development stage becomes this research's findings and originality. The results show that the organizational framework proposed in this research can help companies formulate strategies from operational business processes through a structured and systematic organizational framework. This framework consists of four systematic steps: (1) digital maturity assessment, (2) business process mapping, (3) business process characteristic identification, and (4) strategy formulation. Also, the strategy that arises by implementing the proposed organizational framework is obvious and structured because the resulting strategy considers business processes' characteristics. Specifically, this research suggests that the company may develop a web-based knowledge-sharing community for externalizing tacit knowledge into explicit knowledge to solve tacit knowledge needs to be managed. The research does not discuss the suggestion to develop a web-based knowledge-sharing community as a strategy's practical implication in detail. Also, considering the web-based knowledge-sharing community is a strategy designed in this case based on the characteristics and knowledge needs of prioritized business processes, the strategy formulation needs adjustment if the business process has turned into different characteristics. The organizational framework for formulating a strategy to increase digital maturity from the operational business process point of view has not been investigated previously.
Pengembangan Organisasi PT C Berdasarkan Tahap Pertumbuhan Organsiasi Novia Lioe Herlina; Made Andriani
Journal of Research in Industrial Engineering and Management Vol 1 No 2 (2023): November 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v1i2.12

Abstract

PT C is a fashion industry MSME located in Bandung, with declining sales and not growing business. This decline in sales has caused losses for the company, so there is a high urgency to make improvements immediately. There are various suspected causes of falling sales. Therefore, this study aims to analyze the company thoroughly, determine the priority of problems, and design interventions to improve the priority of these problems. The model used to conduct a thorough analysis and design improvements is the organizational development model, with stages of entering and contracting, diagnosing organizations, diagnosing groups and jobs, collecting and analyzing diagnostic information, feeding back diagnostic information, and designing interventions. In designing interventions, the direction of change is obtained by identifying organizational growth stages. The priority of problems obtained from diagnosing organizations, groups, and individuals is systems, processes, and strategies. Interventions designed to overcome these problems are strategic interventions in the form of organization design, strategy design, and technostructural interventions in the form of work design. Then, based on the identification of organizational growth stages, the company is currently between the entrepreneurial growth stage and collectivity. Therefore, the final result designed in this study is a strategy that can be implemented by the company, namely marketing and sales strategies. Next is the marketing and sales system and process that begins to be made into procedures, contributes to success, and aims to grow the company to make the company entirely at the collectivity stage.
Pengembangan Model Kriteria Bauran Pemasaran Online Pada Tahap Creativity & Direction Menggunakan Fuzzy Ahp (Studi Kasus: Industri Kreatif Di Indonesia) Hasrini sari; Made Andriani; Irfan Rusydi Triyanto
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 12 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4163.75 KB) | DOI: 10.59141/jist.v2i12.297

Abstract

Internet berkembang dengan pesat di Indonesia. Perkembangan internet membantu berbagai sektor untuk tumbuh, salah satunya UMKM sebagai salah satu tulang punggung perekonomian Indonesia. Pemanfaatan internet pada UMKM mendorong pemanfaatan pemasaran online. Pemasaran online memberi keuntungan dan kemudahan yang tidak ada pada pemasaran offline. Penggunaan pemasaran online perlu disesuaikan dengan kemampuan dan kebutuhan perusahaan agar pemasaran online yang dilakukan dapat berjalan secara efektif dan efisien. Di Indonesia, pemanfaatan internet pada UMKM cukup rendah disebabkan oleh pengetahuan pelaku usaha yang belum mampu menggunakan internet dalam pertumbuhan UMKM. Pemasaran juga menjadi masalah bagi UMKM dimana 74% UMKM mengalami kesulitan pada akses pemasaran. Masalah tersebut akan menghambat pertumbuhan UMKM. Penelitian ini bertujuan merancang model bauran pemasaran online yang ditujukan pada UMKM dan juga membuat prioritas bauran pemasaran kedalam dua tahap pertumbuhan organisasi, yaitu tahap creativity dan tahap direction. Penelitian dilakukan terhadap 6 partisipan UMKM yang berada pada tahap creativity dan tahap direction melalui wawancara terstruktur untuk mengetahui kriteria bauran pemasaran online dan dilanjutkan dengan penggunaan metode fuzzy AHP dalam menentukan peringkat kriteria. Kesimpulan dari penelitian adalah ditemukan 40 kriteria penting bauran pemasaran online yang terdiri dari 10 kriteria pada dimensi produk, 8 kriteria pada dimensi harga, 10 kriteria pada dimensi tempat dan 12 kriteria pada dimensi promosi. Perbedaan posisi kriteria bauran pemasaran terdapat pada tahap pertumbuhan creativity dan tahap direction.
Co-Authors Hasrini Sari Irfan Rusydi Triyanto Maharanie Anggun Kurniya Novia Lioe Herlina