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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS Tangible Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA)
Alamsjah SE
Department Of Management, Faculty Of Economic And Business, Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Neuroscience Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

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Cupping Therapy Digital Marketing Strategy at the Hamdalah Cupping Center, Makassar City Zalkha Soraya; Alamsjah; Moh Rizki Mahda Putra; Rusni Hasni
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.473

Abstract

This research is about Digital Marketing Strategy for Cupping Therapy at the Hamdalah Cupping Center in Makassar City based on an analysis of strengths, weaknesses, opportunities and threats (SWOT analysis). The aim of this research is to Know the Digital Marketing Strategy for Cupping Therapy at the Hamdalah Cupping Center in Makassar City based on SWOT analysis. The research method used is qualitative with descriptive method based on SWOT analysis. The results showed that the internal and external factors showed the IFAS (Internal Factor Analysis Summary) matrix obtained a value of 2.70 and EFAS (External Factor Analysis Summary) obtained a value of 2.96 and a digital marketing strategy based on SWOT analysis is to carry out market development and service development, carry out repositioning and Implementing Undifferentiated Marketing
Increasing MSME Revenues in Lalepo Village, Kahu District, Bone: The Impact of Public Business Loans (KUR) from BRI Unit Palattae Alamsjah; Zalkha Soraya; Murniati; Muslim Nursalam Akhmad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.557

Abstract

This study investigates the impact of People's Business Credit (KUR) provided by BRI Palattae Unit on the income growth among MSMEs in Lalepo Village, Kahu District, Bone Regency. The research was conducted over two months, from April to May 2022, within the confines of Lalepo Village. The research approach is quantitative, aligned with the positivist philosophy, which seeks to examine a specific population or sample to test predetermined hypotheses. This quantitative research employed a multiple linear regression model, and data analysis was conducted using the SPSS v25.0 application for Windows. The t-test results (partial) revealed a t-count value of 3.801, surpassing the t-table value of 2.014 at a significance level of 0.000. As the t-count value exceeds the t-table value with significance less than 0.05, the findings of this study confirm a positive and statistically significant influence of People's Business Credit (KUR) from Bank Rakyat Indonesia Palattae Unit, contributing to a 21.5 percent increase in the income of SMEs in Lalepo Village, Kahu District, Bone Regency. The remaining 78.5 percent of income variation is attributed to other unexamined variables.
Co-Authors Moh Rizki Mahda Putra Murniati Muslim Nursalam Akhmad Ramly, Ramly Rusni Hasni Zalkha Soraya