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All Journal Jurnal Komunikasi Profesional JARES (Journal of Academic Research and Sciences) Jurnal Ilmu Komunikasi Jurnal Informasi Pengabdian Masyarakat
Oktifani Winarti
Universitas Pembangunan Nasional Veteran Jawa Timur
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Kuasa Televisi dalam Sinetron: Tren Impor Tayangan Sinetron pada Televisi Swasta Hanna Nurhaqiqi; Ratih Pandu Mustikasari; Oktifani Winarti
JKOM Vol. 4 No. 1 (2021): JKOM
Publisher : JKOM

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Abstract

Kuasa Televisi dalam Sinetron: Tren Impor Tayangan Sinetron pada Televisi Swasta
MEDIA BRANDING IN JAVANESE LOCAL MEDIA “PANJEBAR SEMANGAT” Ratih Pandu Mustikasari; Oktifani Winarti; Hanna Nurhaqiqi
JARES (Journal of Academic Research and Sciences) Vol 6 No 1 (2021): March 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jares.v6i1.1222

Abstract

The digital era is exposing the media industry and the audience to a new phenomenon, it is convergence. Convergence becomes a real challenge have to be faced by the entire media industry, from global to local media industries. The convergence faced by local media is a bigger challenge due to limited financial and resources. Various studies show that adaptation is mostly done by utilizing platforms in new media to re-embrace segmentation and even add new audience segmentations. The forms of adaptation presented show the elements of branding media in it. According to Malmelin and Moisander (2014) there are five concepts of branding media that are often used, they are brand extension, brand as identity, brand as differentiation, brand as equity, and brand as a product. This article will show the side of branding media by the local Javanese language magazine "Panjebar Semangat" in the middle of adaptation efforts to convergence. The discussion will be related to the five concepts presented by Malmelin and Moisander (2014). The method used in this research is descriptive qualitative. Data collection was carried out by interview and observation on the Panjebar Semangat social media account. The results show that the branding media activities carried out by Panjebar Semangat are dominated by the concept of brand extension and brand as a product. The branding media can also give well benefit by local media with limited funding sources to optimize adaptation to convergence.
Being present: is it the most important communication skill? Oktifani Winarti; Ratih Pandu Mustikasari; Hanna Nurhaqiqi; Valentin Cretto-Bergerat
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The COVID-19 pandemic has made people rely on the presence of the internet to run their business. Businesses, schools, retail, religious gatherings, and other components are all required to use an internet platform in some way. People can meet face-to-face and the feature of the contact is reinforced by both verbal and non-verbal communication prior to the viral eruption, making conversation much easier. The goal of this study is to emphasize the importance of being present during the COVID-19 Pandemic as well as the future projection of presence post-pandemic. Being present, as before the pandemic, comes effortlessly without conscious reflection because the interaction takes place offline without any restrictions. This research is using a literature review by comparing and contrasting the previous studies and the result extend that being present is the most crucial communication skill; it is the most important and most challenging communication skill to have in this unprecedented times but arguably support an effective communication for various types of social interactions. it is also the foundation of communication and can aid in more effective engagement on all levels (perception, comprehension, reasoning, memory, and production).
Penerapan Digital Marketing Dan Peran Content Creator Pada Media Sosial Guna Meningkatkan Brand Awareness PT. Otak Kanan Surabaya Nada Fitra Nabila; Oktifani Winarti
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.322

Abstract

Digital marketing has become one of the effective strategies to increase the company's brand awareness. With the rapid development of social media, many companies are utilizing social media to market their products. To attract audiences, interesting content is needed and follow current trends. PT. Otak Kanan is a company engaged in the creative industry that has less than optimal branding problems. Therefore, this research aims to find out, observe, provide solutions, and dive directly using the active participation observation implementation method in creating content marketing to increase brand awareness. Social media also plays a key role in digital marketing for brand awareness. The results show that creating interesting creative content on social media platforms such as Instagram and TikTok is able to increase the company's brand awareness.
Co-Authors Hanna Nurhaqiqi Nada Fitra Nabila Ratih Pandu Mustikasari Ratih Pandu Mustikasari Syamsul Arifin Valentin Cretto-Bergerat