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All Journal Dia: Jurnal Administrasi Publik Jurnal Komunikasi Profesional JARES (Journal of Academic Research and Sciences) Syntax Idea Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Arkus JOSAR (Journal of Students Academic Research) Jurnal Spektrum Komunikasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Komunikatif : Jurnal Ilmiah Komunikasi Jurnal Ilmu Komunikasi dan Bisnis
Ratih Pandu Mustikasari
Alumni Jurusan Ilmu Komunikasi Universitas Gadjah Mada
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences

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MEDIA BRANDING IN JAVANESE LOCAL MEDIA “PANJEBAR SEMANGAT” Ratih Pandu Mustikasari; Oktifani Winarti; Hanna Nurhaqiqi
JARES (Journal of Academic Research and Sciences) Vol 6 No 1 (2021): March 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jares.v6i1.1222

Abstract

The digital era is exposing the media industry and the audience to a new phenomenon, it is convergence. Convergence becomes a real challenge have to be faced by the entire media industry, from global to local media industries. The convergence faced by local media is a bigger challenge due to limited financial and resources. Various studies show that adaptation is mostly done by utilizing platforms in new media to re-embrace segmentation and even add new audience segmentations. The forms of adaptation presented show the elements of branding media in it. According to Malmelin and Moisander (2014) there are five concepts of branding media that are often used, they are brand extension, brand as identity, brand as differentiation, brand as equity, and brand as a product. This article will show the side of branding media by the local Javanese language magazine "Panjebar Semangat" in the middle of adaptation efforts to convergence. The discussion will be related to the five concepts presented by Malmelin and Moisander (2014). The method used in this research is descriptive qualitative. Data collection was carried out by interview and observation on the Panjebar Semangat social media account. The results show that the branding media activities carried out by Panjebar Semangat are dominated by the concept of brand extension and brand as a product. The branding media can also give well benefit by local media with limited funding sources to optimize adaptation to convergence.
ANALYSIS OF LOCAL GOVERNMENT MOBILE GOVERNMENT APPLICATION MAPPING IN EAST JAVA PROVINCE Binti azizatun Nafi'ah; Ratih Pandu Mustikasari; Katerina Bataha
DIA: Jurnal Administrasi Publik Vol 19 No 02 (2021): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.283 KB) | DOI: 10.30996/dia.v19i2.5618

Abstract

Currently, e-government has migrated to m-government. During the COVID-19 pandemic, mobile government is more popular with the public where the recommendations for maintaining distance and staying at home can be implemented while being able to access public services. This study presents the mapping of local government applications and identifies the categorization conditions for the mapping of local government applications in the province of East Java. Researchers used a quantitative approach. Data collection uses secondary data where application data is obtained from the Android smartphone play store. After the data was collected, the researcher used descriptive statistical analysis to map the quantity of applications made by the regional government of East Java province. Then, classify application categories based on Ganapati (2015), namely enterprise-focused apps and citizen-focused apps. This mapping research and application category classification is intended to be a reference for other local governments in the development of m-government. In public administration, this study is useful in the development of m-government science. The results found are regional governments throughout East Java Province have a total of 362 m-governance applications. The majority of applications (86%) are focused on community service and the rest are business-oriented. The highest category in productivity applications and applications for communication. Meanwhile, 14% of applications focus on business activities.
The Effect of E-WOM on Green Purchase Behavior Ratih Pandu Mustikasari
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.296

Abstract

E-Wom, as a form of marketing communication, makes many contributions to marketing activities. E-Wom, in several previous studies, showed a contribution to consumer behavior. This study links the concept of E-Wom with green products and looks at its effect on Green Purchase Behavior. Green product is currently a much-discussed issue, given the increasingly felt impact of global warming. Global warming has finally forced corporates and consumers to be wise in choosing products. The method used in this research is an explanatory quantitative method, with a data collection tool in the form of a questionnaire. Respondents in this study were late adolescents and early adults in Surabaya and its surroundings. The results of this study indicate that E-Wom about green products has a significant influence on green purchase behavior. The influence of E-Wom as a single factor is not that strong. Another finding recorded in this study is the high value of the share information product that occurs. Most of the respondents were reluctant to start a chat about product reviews, they would provide arguments if they had started, and the E-Wom in this study was more on a personal level.
Being present: is it the most important communication skill? Oktifani Winarti; Ratih Pandu Mustikasari; Hanna Nurhaqiqi; Valentin Cretto-Bergerat
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.549 KB)

Abstract

The COVID-19 pandemic has made people rely on the presence of the internet to run their business. Businesses, schools, retail, religious gatherings, and other components are all required to use an internet platform in some way. People can meet face-to-face and the feature of the contact is reinforced by both verbal and non-verbal communication prior to the viral eruption, making conversation much easier. The goal of this study is to emphasize the importance of being present during the COVID-19 Pandemic as well as the future projection of presence post-pandemic. Being present, as before the pandemic, comes effortlessly without conscious reflection because the interaction takes place offline without any restrictions. This research is using a literature review by comparing and contrasting the previous studies and the result extend that being present is the most crucial communication skill; it is the most important and most challenging communication skill to have in this unprecedented times but arguably support an effective communication for various types of social interactions. it is also the foundation of communication and can aid in more effective engagement on all levels (perception, comprehension, reasoning, memory, and production).
Media Credibility and COVID-19 Issues Oktifani Winarti; Hanna Nurhaqiqi; Ratih Pandu Mustikasari
JOSAR (Journal of Students Academic Research) Vol 6 No 3: September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v7i1.1546

Abstract

Abstract. Today's society is believed to have a lot of access to be able to get the latest news on many things. The speed in receiving new information and awareness of existing issues is increasing. However, there are gaps in the communication process regarding the understanding of news especially in recent issues of COVID-19. This paper discusses the news-find-me perspective in understanding the social process of society to absorb and interpret COVID-19 news in Indonesia. Using a semi-structured interview and focus group discussion while highlighting Theory Reasoned Action, this rare research design and method is stressing on measuring intentions and behaviour towards informants’ perspective in potraying COVID-19. This study shows how both informants who access COVID-19 news everyday and one who is very rarely access COVID-19 news have the same doubts in media credibility on how they report the news and the data. As Previous research has found that the more a news is accessed, the higher the level of public trust in the information reported. But nowadays this has shifted to high ratings of news does not mean that the public trusts the information reported. Subsequently, the different way of behaving yet the same reason of doubts can lead to suggestions on how to make the media present news that is make people aware and take COVID-19 more seriously.
Data Security in Indonesia: Bibliometric Analysis of the Development of Personal Data Regulatory Hanna Nurhaqiqi; Ratih Pandu Mustikasari; Kusnarto
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.453

Abstract

The Regulation on Personal Data Protection was passed at the end of 2022. Personal data is very significant in this modern era. The world of communication today is closely related to personal data. The internet network makes data an expensive and invaluable asset. Many journals research personal data and current problems. This study identifies and analyzes research developments regarding the Regulation of Personal Data. Data were obtained from 200 journals from Google Scholar using Publish or Perish software in the last five years. This data is then visualized through the Vos Viewer software. The results found are seven clusters, 35 items, and 284 links. The keywords that appear are Privacy, Data Privacy, Data, Security and so on. If there was more research on Data Security on Blockchain in the previous five years, now the research trend is more on Privacy Concerns, Users, and Personal Data.
The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism Ratih Pandu Mustikasari; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.456

Abstract

Every citizen has the right to the opportunity to improve lifelong education. There are 3 forms of education namely formal education, non-formal education, and informal education. One form of non-formal education is the Center for Community Learning Activities (PKBM). Currently, it is estimated that there are as many as 14,500 registered PKBM. There is a need for a strong brand identity so that PKBM can continue to exist and become an option in society. This research focuses on building brand identity of PKBM as a non-formal educational institution that focuses on approaches in aspects of brand personality and aspects of internal and external relations of the institution. This study used qualitative research methods. The result of this study is that the brand personality built by PKBM Mentari is highlighted from non-formal learning methods with the addition of soft skills outside the classroom. PKBM Mentari is also trying to break the stereotype that PKBM is not a school of choice, by implementing study hours and the national curriculum. Brand personality is also shown from the contribution of learning citizens in community service. In the relationship aspect, PKBM development is based on a personal approach by being present as a solution to the problems of learning residents. The aspect of the relationship in building brand identity is formed from internal or institutional factors between the director and the tutor and external factors between the director, tutor, learning residents and the surrounding community.
The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model Ratih Pandu Mustikasari; Dian Hutami Rahmawati; Heidy Arviani
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.533

Abstract

Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.
Pemberdayaan Perempuan Nelayan melalui Strategi Komunikasi Pemasaran Digital dalam Pengembangan Usaha Home Industri Krupuk Ikan Bandeng di Desa Kalanganyar, Kecamatan Sedati, Kabupaten Sidoarjo Yuli Candrasari; Didiek Tranggono; Yushinta Aristina Sanjaya; Latif Ahmad Fauzan; Ratih Pandu Mustikasari
Syntax Idea 2103-2115
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i11.2716

Abstract

Kalanganyar village, Sedati subdistrict, Sidoarjo Regency has the largest pond land in Sidoarjo (BPS, 2017). Most of the population's economy depends on business activities resulting from ponds. In an effort to increase the income of fishermen's families, among others, is the participation of fisherwomen in seeking additional income. Milkfish crackers in this village have the potential to be developed, but due to limited human resource capabilities, especially regarding knowledge in creating and developing home industry and marketing businesses, as a result the home industry of milkfish crackers in Kalanganyar village, Sedati subdistrict, Sidoarjo district cannot develop rapidly. Good. The aim of the PKM program is to provide knowledge and insight to group partners regarding making good and correct milkfish crackers with good taste, and provide insight into digital marketing management so that they can increase sales. The implementation method is carried out through training in the processing of crackers made from milkfish. In addition, training and digital marketing communication assistance were carried out at KUB Planet Bandeng. During the implementation of this activity, training was carried out regarding the processing of crackers made from milkfish as well as digital marketing communications training and assistance. The community service team also handed over appropriate technology in the form of a cracker rice cake cutting machine and a cracker dough mixing machine. Apart from that, the community service team, especially students, carried out repackaging of the milkfish cracker product and now has a new logo.
Pengaruh Terpaan Web Series Tropicana Slim ‘Sore’ pada Behavioral Intention Ratih Pandu Mustikasari
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 7 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v7i2.1829

Abstract

Web series as a new form to deliver the message become alternative for company to promote their product. There are few company which create web series to build their company image. Web series also become the new way form of sponsorship. It’s happened based on the development of active audience in choosing media content, there for the emergence of web series as new form of sponsorship can reduce audience activity who love to skip the commercial break. “Sore” is one of the web series tittle which created by Tropicana Slim as sponsorship form. Tropicana Slim create “Sore” to get closer with their market, young adult. Web series that used as sponsorship become interesting subject tobe studied, because there is only some research that use web series as a subject. This research will use Reasoned Action Theory (RAT) to see the influence of web series exposure toward the behavioral intention especially in the brand purchase intention and the tendency of healthy living behavior. Methods of data collection is done by survey and calculation model is done by path analysis. The result of this research shows that web series has no effect on brand purchase intention or the trend of healthy living behavior directly. The influence come when the responded motivate by their social environment that has been mentioned in RAT.
Co-Authors Aliyyanabila Yuwono Andini Amalia Azroh Binti Azizatun Nafi’ah Dian Hutami Rahmawati Dian Hutami Rahmawati Dicky Hadi Darmawan Didiek Tranggono Febilla Parindra Hanna Nurhaqiqi Heidy Arviani Kusnarto Latif Ahmad Fauzan Oktifani Winarti Ryan Wahyu Putranto Syamsul Arifin Talitha Zaidah Azmi Valentin Cretto-Bergerat Yuli Candrasari Yushinta Aristina Sanjaya