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All Journal Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
Hares Kumar
Universitas Prima Indonesia
Economics, Econometrics & Finance

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Pengaruh Minat Beli, Karakteristik Produk Dan Penilaian Konsumen Terhadap Pembelian Produk Selama Pandemi Covid-19 Pada Pengguna Aplikasi Online Di Kota Medan Asido Hermanto Lumban Gaol; Hares Kumar; Hendra Jonathan Sibarani
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 2 (2021): April
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i2.183

Abstract

The purpose of this study was to examine the effect of buying interest, product characteristics, and consumer ratings on product purchase decisions during the Covid-19 pandemic on online application users in Medan City. The research sample was 30 respondents. The results showed that buying interest, product characteristics, and consumer ratings had a significant partial effect on product purchase decisions during the Covid-19 pandemic on online application users in Medan City.
Co-Authors Asido Hermanto Lumban Gaol Hendra Jonathan Sibarani