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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi EKONOMIS : Journal of Economics and Business Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Manajemen Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Journal of Management and Bussines (JOMB) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Akrab Juara : Jurnal Ilmu-ilmu Sosial Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ipteks Terapan : research of applied science and education
Hendra Jonathan Sibarani
Universitas Prima Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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PENGARUH LOKASI, NILAI PELANGGAN, DAN PERSAINGAN HARGA TERHADAP PENGGUNA JASA TRANSPORTASI PADA PT. PALAPA MEDAN Hendra Jonathan Sibarani; Lestarida Febriana Simamora; Rovina Manihuruk; Januari Simarmata
JURNAL MANAJEMEN Jurnal Manajemen Volume 7 Nomor 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of location, customer value, and price competition on users of transportation services at PT. Palapa Medan with a population of 840 with a sample size of 89 people. The data collection techniques used in this study were questionnaires and interviews. The data analysis technique uses linear regression, classical assumption test, hypothesis test (t test, F test) and determinant coefficient, data processing in this study uses the SPSS (statistical package for the social sciences) software program version 20. Based on the partial test results (t-test) location (X1), and price competition (X3) have a positive and significant effect on users of transportation services (Y). For the results of the F test, it is obtained that the value of Fcount (7.893> 2.15) and sig F (0.000 <0.10), this means that simultaneously the variables of location, customer value and price competition have a significant effect on transportation service users.
Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect Fitria Halim; Hendra Jonathan Sibarani; Brilian Moktar; Maria Sugiat; Acai Sudirman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20402

Abstract

The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.
The Impact of Online Application Competition, Discount Prices and Cinemax Service Innovation on Online Cinema Ticket Purchase Decisions in Medan City Safira Nurul Sakinah Kacaribu; Hendra Jonathan Sibarani
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i1.147

Abstract

This study was conducted to explain the impact of online application competition, discounted prices, and Cinemax service innovation on online cinema ticket purchasing decisions in Medan. The quantitative descriptive method is used in the research. The online cinema ticket ordering application (TIX ID) in the East Medan area is 112,482 people, and the sampling technique using the slovin formula is obtained by 100 respondents. The results of this study are the application competition variable (X1) obtained a value of thtung> t-table (3.935> 1.290), the discounted price variable (X2 ) obtained a value of t-count> t-table (1.715> 1.290), the service innovation variable (X3) obtained a value of thtung> t-table ( 5.795 > 1.290 ) has a significant positive effect with a value of < 0.1 on online cinema ticket purchasing decisions in the city of Medan.
Pengaruh Sistem Pelayanan, Ketepatan Waktu dan Daya Beli Masyarakat terhadap Loyalitas Menggunakan Jasa Transportasi Bus pada PT. Atlas Monalisa Tampubolon; Miftahul Jannah; Rinaldi Gultom; Hendra Jonathan Sibarani
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1123.05 KB) | DOI: 10.34007/jehss.v3i2.363

Abstract

This study was conducted to determine the effect of service system, timeliness and power of buying community against to loyalty using bus transportation services in PT. Atlas.   The method used in this study uses a quantitative approach and uses explanatory research characteristics. Based on the population in this study, the customer for the ticket purchasing service was 778 people. The sampling technique used the Slovin formula as many as 89 people used in this study. Based on the results obtained from this study using partially obtained the value of the service system has a tcount of 6,106> 1,988, punctuality has a tcount of 1,299 <ttable 1,988, while purchasing power has a tcount of 0.043 <ttable 1.988 which means punctuality and purchasing power has no positive and significant effect on service user loyalty at PT. ATLAS Medan, while simultaneously the value of Fcount is (13.451)> Ftable of (3.10) with a sig value of 0.000 <0.05, which means that the service system, timeliness and purchasing power of the community have a positive and significant effect on the loyalty of transportation service users.
Pengaruh Minat Beli, Karakteristik Produk Dan Penilaian Konsumen Terhadap Pembelian Produk Selama Pandemi Covid-19 Pada Pengguna Aplikasi Online Di Kota Medan Asido Hermanto Lumban Gaol; Hares Kumar; Hendra Jonathan Sibarani
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 2 (2021): April
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i2.183

Abstract

The purpose of this study was to examine the effect of buying interest, product characteristics, and consumer ratings on product purchase decisions during the Covid-19 pandemic on online application users in Medan City. The research sample was 30 respondents. The results showed that buying interest, product characteristics, and consumer ratings had a significant partial effect on product purchase decisions during the Covid-19 pandemic on online application users in Medan City.
DUKUNGAN PERBANKAN DAN INOVASI PRODUK DALAM MENINGKATKAN EKONOMI KREATIF HOME INDUSTRY TENUN ULOS DI KABUPATEN TAPANULI UTARA PROVINSI SUMATERA UTARA Hendra Jonathan Sibarani; Januardin Manullang
Jurnal Akrab Juara Vol 3 No 1 (2018)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini didasarkan pada teori ilmu Manajemen Kewirausahaan terkait dengan pertumbuhan industri kecil dan menengah sebagai pengukuran dalam meningkatkan ekonomi kreatif di Kabupaten Tapanuli Utara Provinsi Sumatera Utara. Metode penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian deskriptif kuantitatif dengan sifat penelitian yaitu explanatory. Variabel bebas dalam penelitian ini yaitu dukungan perbankan (X1), inovasi produk (X2) sedangkan variabel terikat dalam penelitian yaitu peningkatan ekonomi kreatif (Y). Data yang digunakan adalah data sekunder yaitu berupa data jumlah pengrajin yang memiliki usaha kecil / menengah untuk home industry tenun ulos yang bersumber dari BPS Kabupaten Tapanuli Utara Tahun 2016. Populasi dalam penelitian ini adalah pemilik usaha kecil / menengah untuk home industry pengrajin tenun ulos di Kabupaten Tapanuli Utara Tahun 2016 yang berjumlah 3845 orang dari 15 Kecamatan. Metode analisis data penelitian adalah analisis statistik deskriptif dan analisis regresi berganda. Hasil yang diperoleh dalam penelitian ini adalah bahwa dukungan perbankan dan inovasi produk secara parsial dan simultan berpengaruh positif dan signifikan dalam meningkatkan ekonomi kreatif home industry tenun ulos di Kabupaten Tapanuli Utara Provinsi Sumatera Utara dengan koefisien determinasi sebesar 18,8 %.
Pengaruh Kualitas Produk, Kepuasan Konsumen, dan Competitive Advantage terhadap Keputusan Pembelian Pada PT. Sejahtera Motor Gemilang Medan Hendra Jonathan Sibarani; Nada Lovina Br Pangaribuan; Andri Putra Pranata Ginting; Erikson Albertus Simanjorang
Ekonomis: Journal of Economics and Business Vol 4, No 2 (2020): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v4i2.163

Abstract

Purchasing decision are conscious consumer desire to choose a product among the available alternative actions. Purchasing decisions in this researcher are influenced by product quality, customer satisfaction, and competitive advantage. The population in this study were 295 consumers using the Slovin formula and obtained a sample of 170 consumers. Product quality variables partially and simultaneously have a positive and significant effect on purchasing decision variables by using the comparison tcount> ttable and Fcount>Ftable. Partial and simultaneous consumer satisfaction variables have no positive and insignificant effect on purchasing decisions by using the comparison tcount <ttable and Fcount> Ftabel. The competitive advantage variable partially and simultaneously has no and significant effect on purchasing decisions by using the comparison tcount <ttable and Fcount <Ftabel.
The Influence of Service Quality, Marketing Strategy and Consumer Trust on Construction Service User Decisions at PT Karya Harmoni Oasis Hendra Jonathan Sibarani; Serly; Jesly Florencia
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1229.pp2642-2647

Abstract

The purpose of this study was to examine and analyze the effect of service quality, marketing strategies and consumer trust on the decision to use construction services at PT Karya Harmoni Oasis. Decisions on the use of construction services that have decreased due to sub-optimal service quality, unattractive marketing strategies, decreased consumer confidence. The approach in this research is a quantitative approach. In this study, researchers used quantitative descriptive research methods. The sample in this study used all 109 customers and used a sample collection technique, namely saturated sampling. The results of the calculation of the partial hypothesis testing obtained tcount> ttable or 2.203> 1.983 and significant obtained 0.046 <0.05, tcount> ttable or 4.298> 1.983 and significant obtained 0.000 <0.05, tcount> ttable or 3,552> 1,983 and the significant obtained is 0.001 <0.05, it means that partially Service Quality, Marketing Strategy and Consumer Trust have a positive and significant effect on the Decision to Use Construction Services at PT Karya Harmoni Oasis. The test results obtained by the value of F count (21,710)> F table (2.69) and a significance probability of 0.000 <0.05, meaning that simultaneously Service Quality, Marketing Strategy and Consumer Trust have a positive and significant effect on the Decision to Use Construction Services at PT Karya Harmoni Oasis.
The Effect of Product Excellence, Satisfaction and Marketing Communication of Tabanas Products on Customer Loyalty Saving at PT. Bank Mestika Dharma Tbk, Kcp Tomang Elok Medan Hendra Jonathan Sibarani; Bill Maximillian; Hendrik
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1237.pp2675-2681

Abstract

PT. Bank Mestika Dharma, Tbk Kcp Tomang Elok Medan hopes to retain customers in the long term, even if possible forever. The purpose of this study was to examine and analyze the effect of product excellence, satisfaction and marketing communication of tabanas on customer loyalty at PT. Bank Mestika Dharma Tbk, Kcp Tomang Elok Medan. Quantitative research approach. The types of data used in this study are primary and secondary data. The population was 69 Tabanas customers who were used as a sample of 69 respondents in this study and 30 people were tested for validity and reliability. The model is with multiple linear regression. The result is product excellence, satisfaction and marketing communication of tabanas products have an effect on customer loyalty to save at PT. Bank Mestika Dharma Tbk, Kcp Tomang Elok Medan.
Pengaruh Persepsi, Minat Beli dan Kepercayaan Terhadap Pembelian Produk Finansial pada Aplikasi Pinjaman Online di Kota Medan Cindy Esther Sinaga; Hendra Jonathan Sibarani; Syahlida jumiyanti Nababan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i3.572

Abstract

Riset ini dilakukan untuk melihat pengaruh dari persepsi, minat beli dan kepercayaan terhadap pembelian produk finansial di aplikasi pinjaman online yang terdapat di Kota Medan. Metode yang dipakai yaitu metode pendekatan kuantitatif. Populasi dalam riset ini yakni pelanggan pada pengguna aplikasi pinjaman online sebanyak 36.522 orang. Teknik pengambilan sampel yaitu memakai rumus slovin sebesar 100 responden. Hasil yang didapatkan secara parsial didapatkan suatu nilai persepsi mempunyai nilai thitung sebesar 5,477 > ttabel 1,661 hal tersebut memperlihatkan jika persepsi memberi pengaruh yang positif juga signifikan terhadap pembelian produk finansial pada aplikasi pinjaman online. Minat beli mempunyai nilai thitung -0,749 < 1,661 yang memiliki arti minat beli tidak memberi pengaruh yang positif juga signifikan terhadap pembelian produk finansial pada aplikasi pinjaman online sedangkan kepercayaan mempunyai nilai thitung 6,688 > ttabel 1,661 hal tersebut memperlihatkan jika kepercayaan memiliki pengaruh yang positif juga signifikan terhadap pembelian produk finansial pada aplikasi pinjaman online. Sementara secara simultan nilai Fhitung sebanyak 186,623 > Ftabel sebanyak 2,14 serta memiliki nilai sig 0,000 < 0,10 yang berarti pengaruh persepsi, minat beli dan kepercayaan memiliki pengaruh yang positif dan signifikan terhadap pembelian produk finansial pada aplikasi pinjaman di Kota Medan. Kata kunci : Persepsi, Minat Beli, Kepercayaan, Pembelian Produk.
Co-Authors Acai Sudirman Alvin Luhur Andreas Baginda Simorangkir Andri Putra Pranata Ginting Anjeli Asido Hermanto Lumban Gaol Bill Maximillian Cindy Esther Sinaga Elsa Arina Hutagalung Elvina Barutu Erikson Albertus Simanjorang Fedita Debyani Siahaan Fitria Halim Hares Kumar Hendrik Ira Junita Br Hutapea Januardin Manullang Januari Simarmata Jefri Jefri Jesly Florencia Jhansen Salim Julius Tambunan Justin Adi Putra Pasaribu Kalara Sukmawati Simanjuntak Kenny Paquita Turnip Lestarida Febriana Simamora Maria Sugiat Miftahul Jannah Moktar, Brilian Monalisa Tampubolon Nada Lovina Br Pangaribuan Rinaldi Gultom Rovina Manihuruk Safira Nurul Sakinah Kacaribu Serly Syahlida jumiyanti Nababan Yusni Agrawa Pasaribu Zulpi Yanidar Sari Terok