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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media
Wulan Destari Natalia
Universitas Islam Balitar
Social Sciences

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Strategi Pemasaran Jasa Balik Nama Sertifikat Tanah di Kantor Notaris Etik Pudji Lestari, S.H., M.Kn Novita Setyoningrum; Wulan Destari Natalia
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 1 (2021): Maret 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i1.1423

Abstract

The marketing mix is one of the aspects considered by the buyer to be able to decide on the purchase of a product, both goods and services. Services are also referred to as the provision of performance or invisible activities from one party to another. The Notary Office / PPAT Etik Pudji Lestari, SH., MKn has implemented 7P with activities in the form of product, price, place, promotion, people, process and physical awareness in its marketing mix so as to help encourage client interest to take care of returning the name of the certificate to the Notary / PPAT Ethics Pudji Lestari, SH., MKn. In planning the marketing mix, it is necessary to have sequential stages with an emphasis on the circumstances owned by the company. The success or failure of a marketing program carried out by a company depends on how the company is able to build a marketing program that has good effectiveness and efficiency for the implementation of product marketing.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Usaha Dagang Keripik Buah “Mekar Sari” di Desa Tlogo III, Kecamatan Kanigoro, Kabupaten Blitar) Riska Nindia Sari; Wulan Destari Natalia
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 1 (2021): Maret 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i1.1427

Abstract

Trading business is able to win the competition if it can have products according to customer wants and needs and can convey the advantages of its products to consumers. There are several aspects that can influence consumer decision making to buy products, including quality products and company promotion activities. This exploration was directed at the "Mekar Sari" Fruit Chips Trading Business in Dd. Tlogo III, Kec. Kanigoro, Kab. Blitar. This examination means to decide the impact of item quality and promotion on purchasing decisions. The methodology utilized is a quantitative research method using a questionnaire. The population used is the consumer in Mekar Sari Fruit Chips Trading Business. Meanwhile, to analyze the data used the validity test using the product moment, and Croncbach's Alpha as a reliability test. To test the prerequisite analysis used normality testing and heteroscedasticity test. Then in testing the hypothesis the T partial test is used. The consequences of this examination were gotten dependent on the calculation of the T test with the coefficient of sig. From product quality to purchasing decisions, it produces a value of 0.000 <0.05, which means that the increasing quality of the product causes an increase in purchasing decisions. And the sig. promotion of purchasing decisions produces a number of 0.003 <0.05, which implies that the better the promotion, the better the purchasing decision.
Co-Authors Novita Setyoningrum Riska Nindia Sari