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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media
Riska Nindia Sari
Universitas Islam Balitar
Social Sciences

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Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Usaha Dagang Keripik Buah “Mekar Sari” di Desa Tlogo III, Kecamatan Kanigoro, Kabupaten Blitar) Riska Nindia Sari; Wulan Destari Natalia
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 1 (2021): Maret 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i1.1427

Abstract

Trading business is able to win the competition if it can have products according to customer wants and needs and can convey the advantages of its products to consumers. There are several aspects that can influence consumer decision making to buy products, including quality products and company promotion activities. This exploration was directed at the "Mekar Sari" Fruit Chips Trading Business in Dd. Tlogo III, Kec. Kanigoro, Kab. Blitar. This examination means to decide the impact of item quality and promotion on purchasing decisions. The methodology utilized is a quantitative research method using a questionnaire. The population used is the consumer in Mekar Sari Fruit Chips Trading Business. Meanwhile, to analyze the data used the validity test using the product moment, and Croncbach's Alpha as a reliability test. To test the prerequisite analysis used normality testing and heteroscedasticity test. Then in testing the hypothesis the T partial test is used. The consequences of this examination were gotten dependent on the calculation of the T test with the coefficient of sig. From product quality to purchasing decisions, it produces a value of 0.000 <0.05, which means that the increasing quality of the product causes an increase in purchasing decisions. And the sig. promotion of purchasing decisions produces a number of 0.003 <0.05, which implies that the better the promotion, the better the purchasing decision.
Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Paket Internet Telkomsel Riska Nindia Sari; Anwar Hakim Darajat
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 2 (2021): September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i2.1730

Abstract

This study aimed to determine the effect of brand image, product quality, and price on the decision to purchase Telkomsel internet packages among students of The Faculty of Social and Political Sciences, Islamic University of Balitar partially and smultaneously. This research used quantitative research with descriptive method. There were three variables, namely brand image, product and price and the independent variable is the purchase decision variable. The sampling technique used saturated sampling with a population of consumers who bought Telkomsel cards as many as 96 students. The data collection technique used a questionnaire which tested using SPSS 18.0 application with multiple linier regression analysis techniques. Based on the results of the study, it shows that (1) brand image was effected significantly on the decisions of purchasing Telkomsel internet packages partially, (2) product quality was effected significantly on the decisions of purchasing Telkomsel internet packages partially, (3) price was effected significantly on the purchasing decisions for Telkomsel internet packages partially, (4) brand image, product quality and price were effected significantly on the decision of purchasing Telkomsel internet packages simultaneously.
Co-Authors Anwar Hakim Darajat Wulan Destari Natalia