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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI
Muhammad Halim Fawazi
Universitas Islam Balitar
Humanities Computer Science & IT Education Mathematics Social Sciences Other

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Pengaruh Modal Dan Lama Usaha Terhadap Pendapatan Pedagang Online Shop (Studi Kasus Mahasiswa FISIP UNISBA Blitar) Muhammad Nasyirudin; Dandhy Novriharyaji; Muhammad Halim Fawazi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 2 (2021): September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i2.1731

Abstract

Today most of business people move to develop their business through online. This opens up opportunities to create incentives for business people. Social media include Facebook, Instagram, WhatsApp, Line and others. With this application, it really helps the progress of online business. The various facilities presented by the online media work wonders in the web client environment. Because it inspires everyone to become a successful online store financial expert using a smartphone for online store business advisor. The research target is to determine the effect of capital and length of business on fees earned by merchants in online stores. This type of research is survey research, using a quantitative methodology. Respondents in the study were students of online merchants FISIP UNISBA with 52 samples. The instrument used is a partial test called the T test and the F test (significance level 0.05). Measurement of the level of influence of variables using multiple linear regression and coefficient of determination using SPSS 18 program. The results of the study using the partial test (T) showed that capital had a direct and constructive effect on payments with a critical degree of 0.010 < 0.05. The length of work to get a large degree of results, namely 0.022 < 0.05. Judging from the simultaneous test (F) shows a critical degree of 0.004 <0.05. That is, the variables of capital and length of business have a positive and large effect on salaries and then increase, causing an increase in the salaries of online shop merchants.
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE MELALUI PURCHASE INTENTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION NIBRAS HOUSE JOGOROTO Muhammad Halim Fawazi
PENDIDIKAN SAINS DAN TEKNOLOGI Vol 12 No 4 (2025)
Publisher : STKIP PGRI Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/edusaintek.v12i4.2101

Abstract

This study investigates the influence of digital marketing and brand image on purchase decisions for Muslim fashion products, with purchase intention serving as a mediating variable. The research aims to determine how digital marketing strategies and brand perception shape consumer decisions in an increasingly competitive Muslim fashion market. Using a quantitative approach and survey data collected from 187 customers of Nibras House Jogoroto, the study applies structural equation modeling with partial least squares to evaluate relationships among variables. The analysis reveals that both digital marketing and brand image significantly influence purchase intention, which in turn strongly predicts actual purchase decisions. However, neither digital marketing nor brand image has a direct effect on purchase decisions, indicating full mediation through purchase intention. These findings highlight the critical role of online engagement, content quality, brand trust, and religious value alignment in shaping consumer intentions toward Muslim fashion products. The study contributes to marketing and consumer behavior literature by demonstrating the dominance of intention-driven pathways in modest fashion purchasing behavior. The results offer strategic implications for industry practitioners
Analisis Strategi Komunikasi Digital Warkop Angkringan melalui Pendekatan AIDDA di Kota Blitar Indria Guntarayana; Muhammad Halim Fawazi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 15 No 1 (2026): Maret 2026
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v15i1.5688

Abstract

Penelitian ini bertujuan menganalisis strategi komunikasi digital yang digunakan pelaku usaha Warkop Angkringan di Kota Blitar dalam menarik konsumen melalui media sosial. Penelitian menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi terhadap lima pemilik Warkop Angkringan yang aktif menggunakan Instagram, TikTok, dan WhatsApp. Analisis data dilakukan menggunakan model AIDDA (Attention, Interest, Desire, Decision, Action). Hasil penelitian menunjukkan bahwa komunikasi digital berperan penting dalam membangun perhatian, ketertarikan, keinginan, keputusan, hingga tindakan konsumen melalui konten visual, promosi digital, dan interaksi aktif di media sosial. Konsumen cenderung lebih tertarik pada konten yang menampilkan pengalaman dan suasana dibandingkan promosi konvensional. Penelitian ini juga menemukan kendala berupa keterbatasan pengelolaan konten dan rendahnya pemahaman algoritma media sosial. Strategi komunikasi digital yang interaktif dinilai mampu meningkatkan daya tarik dan loyalitas konsumen.
Co-Authors Dandhy Novriharyaji Indria Guntarayana Muhammad Nasyirudin