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PENGEMBANGAN SISTEM POINT OF SALE (POS) BERBASIS WEB DALAM MENINGKATKAN COSTUMER RELATIONSHIP MANAGEMENT Sudirman Sudirman; Ika Agustina
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.142

Abstract

The development of technology is growing so fast that there are tools such as very useful applications, no exception in the world of building materials sales business that is increasingly varied for the products sold so in its services must use information technology so that the entrepreneur can provide the best service to its customers as well as facilitate customers in carrying out transactions of purchase of goods. The research of these business issues is an aspect in improving the quality of internal service processes of purchase transactions and also the sale of goods at Centra Buildings of Wealth more efficient, efficient and convenience as well as customer satisfaction in the transaction. The aim of this research is to improve customer trust and good relations through ease, speed in serving customer transactions through the use of Point of Sales (POS) application for ease in recording, data search and data management sales report to consumers systematically and quickly
PENGEMBANGAN KEMAMPUAN FOTO PRODUK MAHASISWA POLITEKNIK NEGERI MEDIA KREATIF SEBAGAI MEDIA PEMASARAN PADA UMKM KACAMATA BRAND HALOPTIK Syafriyandi Syafriyandi; Dadang Syaputra; Mochamad Yunus Fitriady; Sudirman Sudirman
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.158

Abstract

The aim of this research is to develop students' product photo capabilities as marketing media for Haloptik Brand Glasses. The research applies qualitative descriptive data analysis methods. The data analysis used in this research refers to the Miles and Huberman Model, namely through the stages of data reduction, data presentation, and drawing conclusions. This research explains the data, conditions and facts found and provides solutions to problem solving using production-based student studies. The research subjects were of Haloptik Brand Glasses. Data is accumulated through performance instruments and student learning outcomes in completed assignments, designed work products, presenting work products and reporting results. The results obtained are in the form of photo content that is in accordance with the Digital Funneling Marketing concept and analyzed by applying qualitative descriptive techniques. The results of content analysis are used as marketing media for Optik Brand Haloptik