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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Dadang Syaputra
Politeknik Negeri Media Kreatif
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DAMPAK IKLAN DALAM KEPUTUSAN KONSUMEN UNTUK MEMBELI SABUN MERK LIFEBOUY DI JAKARTA SELATAN Dadang Syaputra
Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v9i2.179

Abstract

This study aims to determine the impact of advertising on consumer decisions to buy Lifebouy brand soap in South Jakarta. The population in this study were all people who live in South Jakarta with the sample in this study were 110 respondents and the technique used was the random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested by means of validity and reliability tests before the linear regression analysis was carried out. From the results of the analysis, all indicators in this study are declared valid and reliable and advertising variables are stated to have a positive impact on consumer decision variables to buy Lifebouy Brand Soap but do not have a significant impact. The author's suggestion is that PT. Unilever must maintain and even increase the variable of advertising so that it will have an impact on purchasing decisions for Lifebouy brand soap. PT. Unilever must fix the problem related to the advertising variables applied by PT. Unilever, especially regarding the indicators of interest, which is related to the positive perceptions of consumers about the product after the advertisement was displayed, there were still some respondents who disagreed with the statement. PT. Unilever must also fix and improve action indicators related to purchases that are based on information obtained and are also related to the suitability of the product with the advertisements displayed because there are still some respondents who give negative responses as seen from the statements distributed.Penelitian ini bertujuan untuk mengetahui seberapa besar Dampak Iklan Dalam Keputusan Konsumen Untuk Membeli Sabun Merk Lifebouy di Jakarta Selatan. Populasi dalam penelitian ini adalah seluruh masyarakat yang berdomisili di Jakarta Selatan dengan sampel dalam penelitian ini adalah 110 responden  dan teknik yang digunakan adalah teknik sampel acak (random sampling). Teknik Pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dengan bantuan kuisioner dan dokumentasi. Jawaban yang diberikan oleh responden dianalisis secara kuantitatif dengan menggunakan program SPSS. Data penelitian diuji kualitasnya dengan uji validitas dan reliabilitas sebelum dilakukan uji analisis regresi linier. Dari hasil analisis, semua indikator dalam penelitian ini dinyatakan valid dan reliabel serta variabel iklan dinyatakan memiliki dampak positif terhadap variabel keputusan konsumen untuk membeli Sabun Merk Lifebouy tetapi tidak  memiliki dampak yang signifikan. Saran penulis adalah  PT. Unilever  harus mempertahankan bahkan meningkatkan variabel periklanan sehingga akan berdampak terhadap keputusan pembelian sabun Merk lifebouy dan. PT. Unilever harus membenahi masalah berkaitan dengan variabel periklanan yang diterapkan oleh PT. Unilever, khususnya mengenai indikator interest  yaitu yang berkaitan dengan persepsi positif dari konsumen mengenai produk setelah iklan di tampilkan yang masih ada beberapa responden yang menyatakan tidak setuju terhadap pernyataan tersebut. PT. Unilever  juga harus membenahi dan memperbaiki indikator action yang berkaitan dengan pembelian yang didasarkan informasi yang di dapat dan berkaitan juga dengan kesesuaian produk dengan iklan yang di tayangkan karena masih ada beberapa responden yang memberikan respon yang negatif dilihat dari pernyataan yang disebarkan.
Digital Portfolio Marketing Techniques Using New Media in Photography Study at Politeknik Negeri Media Kreatif Dadang Syaputra; Yuda Syah Putra; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 9, No 1 (2021): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v9i1.185

Abstract

Digitalisasi telah banyak memberikan perubahan dalam setiap segi kehidupan, tak terkecuali dalam dunia fotografi. Pembuatan portofoliopun sudah seharusnya memanfaatkan media yang berbasis digital. Namun masalahnya belum banyak mahasiswa memanfaatkan hal tersebut dan menjadikannya sebagai peluang bagi usaha ataupun karirnya. Selain itu juga kerap kali portofolio yang dibuat tidak memiliki nilai jual dan teknik pemasaran yang kurang efektif. Oleh karena itu penelitian ini mencakup topik utama, yaitu teknik untuk memasarkan portofolio digital menggunakan media baru. Penelitian ini menggunakan metode dengan pendekatan kualitatif. Pengumpulan data pun dilakukan dengan wawancara, studi dokumentasi, dan studi pustaka. Hasil penelitian ini dapat menjadi dasar dalam pembuatan portofolio fotografi digital sekaligus juga memberikan benchmark terhadap pemasaran portofolio tersebut.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN AYAM GEPUK PAK GEMBUS CABANG SRENGSENG SAWAH Dadang Syaputra; Nova Darmanto; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.479

Abstract

ABSTRACTThis study aims to determine how much influence the marketing strategy has on consumer decisions in choosing the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah. The population in this study is all people who live in South Jakarta with the sample in this study is 110 respondents and the technique used is random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and the classical assumption test was carried out, namely normality, multicollinearity and heteroscedasticity tests before linear regression analysis was carried out. From the results of the analysis, all indicators in this study were declared valid and reliable. From the classical assumption test, it is declared feasible and the test results state that all variables have a positive and significant influence either simultaneously or partially. The writer's suggestion is that the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah Branch must maintain and even improve its marketing strategy so that it will have an impact on consumer decisions. Ayam Gepuk Pak Gembus Restaurant must fix problems related to variables that can affect purchasing decisions such as location, this is very important because it considers current consumer behavior which also prioritizes a comfortable, safe and conducive location to support service from the product quality indicators we provide. provide. Keywords: Location, price, product, promotion and purchase decision
PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART ZENI KOSTRAD SRENGSENG SAWAH JAKARTA SELATAN Nova Darmanto; Dadang Syaputra; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.480

Abstract

ABSTRACT This study aims to determine how much influence marketing communication strategies have on customer loyalty Alfamart Zeni Kostrad Srengseng Sawah. The population in this study were all Alfamart customers with a sample of 200 respondents and the technique used was random sampling. Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and linear regression analysis tests. From the results of the analysis, the indicators in this study were declared valid and reliable. The test results state that the marketing communication variable has a positive and significant effect on customer loyalty. The author's suggestion is that Alfamart Zeni Kostrad Srengseng Sawah must maintain and even improve marketing communication strategies so that it will always be able to maintain customer loyalty and must fix problems related to indicators that can affect customer loyalty such as targeting, segmenting and positioning, this is very important because it looks at consumer behavior now which also prioritizes the comfort and friendliness of employees to be able to provide comfort in addition to the main indicators such as product and price Keywords: Strategy, marketing communication and customer loyalty
Model Pembelajaran Berbasis Proyek pada Mata Kuliah Praktik Kewirausahaan Untuk Menunjang Kemampuan Mahasiswa dalam Melakukan Promosi, Publishing dan Penjualan Produk Hasil Praktik Kuliah Muhamad Ridwan; Nova Darmanto; Dadang Syaputra
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.621

Abstract

This study aims to examine how the implementation of a project-based learning model is applied to a practical course at Polimedia Kreatif to design student self-employment in entrepreneurship. This study uses the classroom behavioral research method. This study presents data, facts, and circumstances arising in this area. The subjects of this survey are students of her Polimedia Kreatif Culinary Arts course in the 4th semester of 2022. The means used in the study were performing tasks, conducting business consultations, presenting products, and reporting evaluation results. Data from observations were analyzed using qualitative descriptive techniques. The results of the study concluded that the successful application of project-based learning models in entrepreneurship courses to promote student independence in the field of entrepreneurship was declared successful. In summary, her three measures of success in this study are task completion, report activity, and report writing.
THE IMPACT OF ONLINE ADVERTISING USING THE FACEBOOK PLATFORM ON ONLINE PRODUCT PURCHASE DECISIONS IN STIE RAHMANIYAH SEKAYU STUDENTS Hendry Wijaya; Dadang Syaputra; Heni Ulpa
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.619

Abstract

The aim of this study is to explain how online advertising via Facebook influences the decision to buy online products for STIE Rahmaniyah Sekayu students. The sample uses the Slovin formula. The data collection method used a questionnaire to the STIE Rahmaniyah Students of the Management Study Program and the Accounting Study Program. Data were analyzed using the Quantitative Method using SPSS 20.0 for windows software. The results of the study show that in data analysis it can be seen that the advertising regression coefficient (X) is 0.289 indicating that every time there is an addition to an online purchase decision of 1 unit, while the other variables are constant, this will affect the online purchase decision by 0.289. The coefficient is positive, meaning that there is a positive relationship between advertising (X) and online purchase decisions (Y) (Case Study in Management Students at STIE Rahmaniyah Sekayu). The correlation coefficient of 0.226 indicates that there is a positive but not too strong or not too influential relationship between advertising variables via Facebook social media and online purchase decisions. Besides that, the determinant correlation coefficient of 0.051 shows that the advertising variable through Facebook social media in this study is able to explain 5.1% of online purchasing decisions, while the rest is explained by other variables outside this study. Based on the results of hypothesis testing (t test), it is known that the value of tcount is 2.109 while ttable is 1.9882, because the value of tcount ttable is (2.109 1.9882), then HO is rejected and Ha is accepted. This means that there is an influence of advertising through Facebook social media on online product purchasing decisions. Keywords: Work Culture, Work Environment, Work Motivation, Path Analysis
THE INFLUENCE OF PRODUCT PRICE PERCEPTIONS AND PRODUK QUALITY ON PEOPLE’S PURCHASING DECISIONS IN ONLINE SHOPPING IN THE KELUANG SUB DISTRICT Hendry Wijaya; Dadang Syaputra; Laidi Subardi; Febriyanti Febriyanti
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.693

Abstract

This study aims to explain the influence of perceptions of product prices and product quality on people's purchasing decisions in shopping online for the people of Keluang District. The sample uses the Slovin formula. The data collection method used was to give questionnaires to the people of Keluang District, Musi Banyuasin Regency. Data were analyzed using the Quantitative Method, namely using the reliability test of the questionnaire, the classical assumption test, multiple regression analysis, correlation analysis, determination analysis, F test and T test with the help of SPSS 15.00 software for windows. The results of the study show that testing the hypothesis shows that partially there is a significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shopping online in the Keluang sub-district. Testing the effect of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a simultaneous significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shop online in the Keluang sub-district community..
Co-Authors Febriyanti Febriyanti Hendry Wijaya Heni Ulpa Laidi Subardi Muhamad Ridwan Muhamad Ridwan Nova Darmanto Nova Darmanto Yuda Syah Putra