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All Journal AXIOM : Jurnal Pendidikan dan Matematika Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kajian Pariwisata International Journal of Travel, Hospitality and Events Journal of Accounting Law Communication and Technology
Muhammad Rizki Lubis
Politeknik Pariwisata Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Transportation Other

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EFEKTIVITAS PENGEMBANGAN PERANGKAT PEMBELAJARAN BERDASARKAN PEMBELAJARAN INKUIRI BERBASIS BUDAYA BERBANTUAN GEOGEBRA Nadrah Afiati Nasution; Muhammad Rizki Lubis
AXIOM : Jurnal Pendidikan dan Matematika Vol 10, No 2 (2021)
Publisher : State Islamic University of North Sumatra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/axiom.v10i2.10306

Abstract

Abstrak:Penelitian ini bertujuan untuk menganalisis efektifitas pengembangan produk perangkat pembelajaran yang dikembangkan berdasarkan pembelajaran inkuiri berbasis budaya berbantuan GeoGebra. Penelitian ini merupakan penelitian pengembangan dengan Model 4-D yang terdiri dari empat tahap yaitu tahap define (pendefinisian), design (perancangan), develop (pengembangan) dan disseminate (penyebaran). Penelitian ini dilakukan melalui dua tahap, yakni tahap pertama pengembangan perangkat pembelajaran berdasarkan pembelajaran inkuiri berbasis budaya berbantuan GeoGebra dengan menggunakan model pengembangan 4-D, dan tahap kedua mengujicobakan perangkat pembelajaran yang dikembangkan di kelas X TKJ 1 dan X TKJ 2. Dari hasil ujicoba 1 dan ujicoba 2 diperoleh: 1) perangkat pembelajaran yang dikembangkan efektif ditinjau dari: a) ketuntasan belajar siswa secara kalsikal mencapai 92% dengan perangkat pembelajaran yang dikembangkan; (2) ketercapaian tujuan pembelajaran ≥ 75%; (3) waktu pembelajaran minimal sama dengan pembelajaran biasa terhadap komponen perangkat pembelajaran inkuiri berbasis budaya berbantuan GeoGebra yang dikembangkan; dan (4) respon siswa positif terhadap komponen-komponen perangkat pembelajaran dan kegiatan pembelajaran yang dikembangkan. Kata Kunci:Pengembangan Perangkat Pembelajaran, Model 4-D, Inkuiri, Budaya Abstract:This study aims to analyze the effectiveness of the development of learning device products that are developed based on cultural-based inquiry learning assisted by GeoGebra. This research is a development research with a 4-D model consisting of four stages, namely define, design, develop and disseminate. This research was conducted in two stages, namely the first stage of developing learning tools based on cultural-based inquiry learning assisted by GeoGebra using the 4-D development model, and the second stage testing the learning tools developed in class X TKJ 1 and X TKJ 2. From the results of trial 1 and trial 2 obtained: 1) the learning tools developed were effective in terms of: a) the students' learning mastery calcically reached 92% with the developed learning tools; (2) achievement of learning objectives 75%; (3) the learning time is at least the same as ordinary learning for the components of the developed GeoGebra-assisted culture-based inquiry learning device; and (4) positive student responses to the components of learning tools and learning activities developed. Keywords:Development of Learning Tools, 4-D Models, Inquiry, Culture
The Strategies for Promoting Tongging Tourism Village Through Social Media in Support of Sustainable Tourism Amelia Meisy Sidauruk; Ikhlas Ramadhan; Triana Putri; Muhammad Rizki Lubis; Maharani Situmorang
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.740

Abstract

This study examines the promotional strategies of Tongging Tourism Village through social media as an effort to support sustainable tourism development. This study uses a participatory action approach methodology by directly conducting field studies and comprehensively reviewing the promotional strategies of Tongging Tourism Village through social media in the context of sustainable tourism development to explore the marketing position and promotional practices implemented by village managers, particularly through Instagram and digital platforms. Data were collected through in-depth interviews, documentation, and literature review. The participatory action approach was chosen because it is able to produce a comprehensive understanding that can be directly seen and felt by the author about the objects, phenomena, and social contexts studied, where the authors describe their findings systematically through narrative presentations. The findings reveal that the promotional activities align with two main strategies in the Ansoff Matrix, namely market penetration through the reactivation of the @desawisatatongging Instagram account, consistent reels publication, and collaboration with local tourism managers and market development, realized through the creation of an integrated village website, English-subtitled content, and information boards equipped with QR codes. These strategies resulted in a significant increase in digital visibility, indicated by the rise in average reel views from 1,702 to 3,902, with one reel reaching 9,558 views. The integration of the Marketing Mix (4P) further strengthened promotional effectiveness by enhancing information accessibility, price transparency, and destination image. Overall, the study concludes that social media-based promotion effectively supports sustainable tourism by improving information digitization, empowering local stakeholders, and expanding market reach. Recommendations are provided for tourism managers, local governments, and future research to enhance digital marketing and long-term sustainable tourism development.
The Influence Of Gen Z’s Interest In Adventure As A Sustainable Tourism Muhammad Rizki Lubis; Bunga Marisa Rambe; M. Panji Fahrezi; Risyah Andira Putri; Rustina Evangelista Samosir; Anasya Mutiara Dermawan
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.273

Abstract

Generation Z is an influential in the tourism industry. Nowadays, their behavior can influence travel preference and perceptions in supporting sustainable tourism development. This generation is also considered a more environmentally conscious generation, so environmental conservation efforts and the implementation of sustainable tourism practices in a destination can increase positive perceptions of the destination. In addition, in the future they will actively participate as tourism stakeholders, by taking into account the factors that will influence and take appropriate measures, it can strengthen its attractiveness Asia cultural tourism destination and take strategic steps for increased sustainable tourism development efforts. For this reason, this study seeks to reveal the factors that influence Generation Z's interest in efforts to increase sustainable tourism at the Pelaruga tourist attraction. The researchers employed qualitative research based on an ethnographic approach. The data collection methods employed observation and in-depth interviews. 2 interview sources, 6 interviewers, and 25 subjects were used to collect the questionnaire. Respondents were selected using purposive sampling, which involves selecting subjects based on characteristics that meet the stated objectives. The results of this study found that Pelaruga tourist attraction has provided a pleasant experience for tourists and has the potential to be developed Asia tourist attraction with the application of the principles of sustainable tourism principles. As well as contributing to supporting economic improvement for local communities. However, environmental preservation strategies are still need to be developed and planning needs to be done to collaborate with the government and local tourism organizations.
Strategy For Developing Local Potential And Tourism In Selemak Village Through Community Empowerment And Product Innovation Muhammad Rizki Lubis; Suci Oktaviani; Ruth April Simanjuntak; Yohana Duma Sari Purba; Ikhlas Ramadhan
International Journal of Travel, Hospitality and Events Vol. 5 No. 3 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i3.863

Abstract

Selemak Tourism Village is a village with natural, agricultural, livestock, and artificial tourism potential that embraces an educational theme like Prima Wisata Edukasi, which has great opportunities for development as a tourist village based on local potential. However, this village still faces challenges such as inactive tourism institutions, a lack of digital promotion, and limitations in local product innovation. This study aims to analyze the role of community empowerment, identify opportunities for product innovation, and design strategies for developing the tourism potential of Selemak Tourism Village. This research uses a qualitative approach by conducting direct observations, in-depth interviews with village government officials, business actors, and the community, along with documentation analysis and descriptive, SWOT, and value chain analyses. The results indicate that community empowerment plays a crucial role in developing local potential, particularly in Mikko Jamur ventures, goat milk production, and the management of educational tourism run together with BUMDes. However, the village still requires institutional strengthening, tourism management training, and capacity building for digital marketing.
Strategi Pemasaran Destinasi Pariwisata Berkelanjutan di Era Digital: Studi Kasus Danau Toba Ikhlas Ramadhan; Muhammad Rizki Lubis; Najmi Ulya
Journal of Accounting Law Communication and Technology Vol. 2 No. 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4912

Abstract

Perkembangan teknologi digital memberikan dampak signifikan terhadap strategi pemasaran destinasi pariwisata, terutama dalam konteks pariwisata berkelanjutan. Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran yang efektif dalam mempromosikan Danau Toba sebagai destinasi pariwisata berkelanjutan di era digital. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder yang diperoleh dari berbagai sumber internet, seperti artikel, laporan, dan publikasi terkait. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, situs web, dan platform digital lainnya memiliki peran yang sangat penting dalam meningkatkan daya tarik wisatawan. Selain itu, kolaborasi antara berbagai pihak, termasuk pemerintah, masyarakat lokal, dan pelaku usaha, turut mendukung keberlanjutan pariwisata di Danau Toba. Temuan ini diharapkan dapat memberikan gambaran yang lebih jelas mengenai strategi pemasaran yang dapat diterapkan dalam mengembangkan destinasi pariwisata berkelanjutan di masa depan.
Analisis Kesenjangan Autentisitas Alam dan Kenyamanan Wisatawan Sebagai Dasar Strategi Eco-Zoning di Desa Wisata Sukamakmur Kabupaten Deli Serdang Muhammad Rizki Lubis; Budi Prayogi; Ikhlas Ramadhan
Jurnal Kajian Pariwisata Vol 8 No 2 (2026): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/kdhf8h72

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat persepsi wisatawan terhadap autentisitas alam dan kenyamanan wisatawan, mengidentifikasi kesenjangan antara kedua aspek tersebut, menentukan faktor prioritas perbaikan, serta merumuskan strategi eco-zoning di Desa Wisata Sukamakmur, Kabupaten Deli Serdang. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif. Data dikumpulkan melalui observasi, kuesioner, dokumentasi, dan studi literatur. Responden penelitian merupakan wisatawan yang berkunjung ke Desa Wisata Sukamakmur dan dipilih menggunakan teknik accidental sampling. Instrumen penelitian menggunakan skala Likert. Data dianalisis menggunakan statistik deskriptif dan Gap Analysis untuk mengidentifikasi perbedaan antara autentisitas alam dan kenyamanan wisatawan sebagai dasar penyusunan rekomendasi eco-zoning. Hasil penelitian menunjukkan bahwa persepsi wisatawan terhadap autentisitas alam berada pada kategori tinggi dengan skor rata-rata 37,46. Aspek keaslian kondisi alam dan kualitas lingkungan memperoleh skor tertinggi, masing-masing sebesar 38,20. Sementara itu, persepsi terhadap kenyamanan wisatawan berada pada kategori sedang dengan skor rata-rata 27,52. Berdasarkan temuan, strategi eco-zoning diarahkan melalui tiga zona utama, yaitu zona konservasi, zona penyangga, dan zona pemanfaatan. Zona konservasi difokuskan pada perlindungan kawasan dengan autentisitas dan nilai ekologis tinggi, zona penyangga berfungsi sebagai ruang transisi dengan aktivitas wisata terbatas, sedangkan zona pemanfaatan menjadi lokasi pemusatan fasilitas dan aktivitas wisata.   ABSTRACT This study aims to analyze tourists' perceptions regarding natural authenticity and tourist comfort, identify the gap between these two aspects, determine priority areas for improvement, and formulate an eco-zoning strategy for Sukamakmur Tourism Village, Deli Serdang Regency. A quantitative approach with a descriptive design was employed. Data were collected through observation, questionnaires, documentation, and literature review. Respondents consisted of tourists visiting Sukamakmur Tourism Village, selected using accidental sampling. Likert scale served as the research instrument. Data were analyzed using descriptive statistics and gap analysis to identify the disparity between natural authenticity and tourist comfort, serving as the basis for eco-zoning recommendations. The results indicate that tourist perception of natural authenticity falls into the high category, with an average score of 37.46; the aspects of natural condition authenticity and environmental quality received the highest scores, at 38.20 each. Meanwhile, perception regarding tourist comfort falls into the moderate category, with an average score of 27.52. Based on these findings, the eco-zoning strategy is structured around three main zones: the conservation zone, the buffer zone, and the utilization zone. The conservation zone focuses on protecting areas with high authenticity and ecological value; the buffer zone serves as a transitional space with limited tourism activities; and the utilization zone acts as the hub for concentrating tourism facilities and activities.  
Co-Authors Amelia Meisy Sidauruk Anasya Mutiara Dermawan Bunga Marisa Rambe Ikhlas Ramadhan M. Panji Fahrezi Maharani Situmorang Nadrah Afiati Nasution Najmi Ulya Prayogi, Budi Risyah Andira Putri Rustina Evangelista Samosir Ruth April Simanjuntak Suci Oktaviani Triana Putri Yohana Duma Sari Purba