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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Travel, Hospitality and Events Tourism, Hospitality and Culture Insights Journal
Ikhlas Ramadhan
Politeknik Pariwisata Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Peran Ekowisata Terhadap Peningkatan Kesejahteraan Masyarakat Dusun Batu Katak Ikhlas Ramadhan
Tourism, Hospitality And Culture Insights Journal Vol 3 No 1 (2023): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v3i1.385

Abstract

Ecotourism is environment-based tourism that prioritizes the principles of sustainability and provides benefits to local communities. One of the benefits that can be provided by ecotourism is to increase employment opportunities for local communities. The purpose of this study was to analyze the level of community welfare with the Batu Katak ecotourism, Langkat district. The method used in this research is qualitative method. The data used are primary data taken directly by conducting interviews with local communities and secondary data obtained from government agencies, namely the Batu Katak village office in the form of the population in Batu Katak village and the Batu Katak website. The results of the study show that the existence of Batu Katak Ecotourism plays an important role in the survival of the community because the community can feel the impact directly or indirectly such as being able to increase income, knowledge and experience more from ecotourism activities. Based on the research, it can be concluded that ecotourism activities carried out in Batu Katak play a role in increasing people's income directly or indirectly and this ecotourism activity has a positive impact on the welfare of the Batu Katak village community and it is hoped that Batu Katak Ecotourism in the future can increase community welfare as a whole.
The Strategies for Promoting Tongging Tourism Village Through Social Media in Support of Sustainable Tourism Amelia Meisy Sidauruk; Ikhlas Ramadhan; Triana Putri; Muhammad Rizki Lubis; Maharani Situmorang
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.740

Abstract

This study examines the promotional strategies of Tongging Tourism Village through social media as an effort to support sustainable tourism development. This study uses a participatory action approach methodology by directly conducting field studies and comprehensively reviewing the promotional strategies of Tongging Tourism Village through social media in the context of sustainable tourism development to explore the marketing position and promotional practices implemented by village managers, particularly through Instagram and digital platforms. Data were collected through in-depth interviews, documentation, and literature review. The participatory action approach was chosen because it is able to produce a comprehensive understanding that can be directly seen and felt by the author about the objects, phenomena, and social contexts studied, where the authors describe their findings systematically through narrative presentations. The findings reveal that the promotional activities align with two main strategies in the Ansoff Matrix, namely market penetration through the reactivation of the @desawisatatongging Instagram account, consistent reels publication, and collaboration with local tourism managers and market development, realized through the creation of an integrated village website, English-subtitled content, and information boards equipped with QR codes. These strategies resulted in a significant increase in digital visibility, indicated by the rise in average reel views from 1,702 to 3,902, with one reel reaching 9,558 views. The integration of the Marketing Mix (4P) further strengthened promotional effectiveness by enhancing information accessibility, price transparency, and destination image. Overall, the study concludes that social media-based promotion effectively supports sustainable tourism by improving information digitization, empowering local stakeholders, and expanding market reach. Recommendations are provided for tourism managers, local governments, and future research to enhance digital marketing and long-term sustainable tourism development.
Co-Authors Amelia Meisy Sidauruk Maharani Situmorang Muhammad Rizki Lubis Triana Putri