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All Journal Journal of Sustainable Tourism and Entrepreneurship Jurnal Pengabdian Mandiri
Bambang Riyadi
FEB UNTAG, Semarang 50233, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Bundling as strategy of tourist attraction based on natural and cultural tourism in the ex-Surakarta residency Giyah Yuliari; Bambang Riyadi
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 1 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i1.84

Abstract

Purpose: Indonesia has many tourist attractions, but not all places are well known, which makes them have no visitors. The objectives of this study are to find out how the condition of attractions in each district/city in the Surakarta Residency and how to increase tourist visits to tourist attractions. Research methodology: The research design is qualitative research. Data are presented in descriptive form, with in-depth and flexible analysis. Sampling by purposeful sampling, the sample chosen depends on the research objectives without regard to the ability of the generalist. The method used is implementing a bundling marketing strategy, which issues product bundling and price bundling in the form of several travel packages. Results: There are two tourist attractions that are already developing and which are still in the form of potential. Travel agents can offer tourist attractions that have developed to tourists by bundling through tour packages. Tourist attractions that are still potential but attractive can be offered as well. So that all tourist attractions will get tourist visits. Limitation: This research was conducted at the Ex-Residency of Surakarta, in Central Java, Indonesia. There are many types of tourist destinations, such as cultural, natural, educational, religious, sport, museum, shopping and culinary heritage tours. So that the bundling is only valid for the area. Contribution: Application of bundling is one way to determine the selling price of a product in this case a tourism product, so that tourism products in the form of tour packages can be sold at attractive prices, which are expected to increase tourist visits. Keywords: Bundling strategy, Tourist attraction, Tourist collaboration, Spirit of gotong royong, Developing tourism
MEMBANGUN USAHA YANG BERKELANJUTAN BATIK SANGGAR TAPAK DARA MELALUI INOVASI DAN APLIKASI DIGITAL MARKETING (ADM) Nurchayati; Giyah Yuliari; Bambang Riyadi
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 7: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.239 KB)

Abstract

Sanggar Batik Tapak Dara merupakan kumpulan pengrajin batik khas Semarang, yang berlokasi Di Desa Meteseh, Kecamatan Tembalang, Kota Semarang, yang beranggotakan 20 pengrajin Batik. Kegiatan batik Tapak Dara sudah berlangsung 8 tahun, namun belum menghasilkan produk batik yang memiliki khas yang membedakan dengan pengrajin batik lainnya di Semarang. kurang pengetahuan tentang arti pentingnya Inovasi Produk dan kurangnya penggunakan aplikasi digital marketing untuk meningkatkan penjualannya. Tujuan pengabdian pada masyarakat adalah membsntu Pengrajin Batik Sanggar Tapak Dara dalam membangun usahanya melalui peningkatan SDM, Inovasi, dan Penggunaan aplikasi digital sehingga bisa berkelanjutan. Metode yang digunakan adalah pelatihan dan pendampingan usah sampai penggrajin yang tergabung dalam Sanggar Tapak Dara dapat melakukan transaksi pemasaran sehingga dapat terjamin kelangsungan usahanya. Kegiatan pengabdian ini dapat menambah pengetahuan, ketrampilan, dan menjadikan motivasi pengrajin untuk mengeloa usahanya sehingga dapat berkelanjutan.
Co-Authors Giyah Yuliari Giyah Yuliari SATRIYAS ILYAS