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All Journal Journal of Management and Business Environment (JMBE)
Maria Y.D. Hayu Agustini
Soegijapranata Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Tecnology Adaptation and Market Orientation on Business Performance of BPR in Karanganyar with Competitive Advantage as the Mediation Susanto Tanggono; Maria Y.D. Hayu Agustini
Journal of Management and Business Environment (JMBE) Vol 3, No 2: January 2022
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v3i2.4288

Abstract

The study addresses competition problems experienced by BPRs in Kabupaten Karanganyar. The competition from other financial instutions in particularly fintech has led the BPRs to experience a decline in particularly credit performance. The purpose of this study was to analyze the effect of new technology adaptation and market orientation on competitive advantage and business performance of BPRs in Kabupaten Karanganyar. The study selected executive officers and directors of 12 BPRs available in Kabupaten Karanganyar using purposive sampling. Those have worked for at least 3 years for the BPR were selected as the respondents and this resulted in 54 respondents. Data was collected using questionnaire and was analyzed using Structural Equation Modeling-PLS. The analysis indicates that new technology adaptation and market orientation have positive and significant effect on competitive advantage. New technology adaptation has direct effect on business performance, but market orientation shows indirect effect on business performance through competitive advantage. Competitive advantage is only proven to mediate the effect of market orientation on business performance and unable to mediate the effect of adaptation new technology on business performance.
SWOT Analysis for Determining Marketing Strategy: A Case Study on Coal Mining Related Service Firm Nella Oktaviana Wahyudi; Maria Y.D. Hayu Agustini; Agatha Ferijani
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5652

Abstract

The purpose of this study aims to identify marketing strategy alternatives for the studied company is able to compete in higher intense competition in which more companies have been entering the market. Interview to the managers of the company was conducted to gather data on the marketing strategy it has applied. SWOT analysis using IFE matrix for describing strength and weakness factors and EFE matrix for opportunity and threat factors. The results indicate that the company is in quadrant I of IE matrix meaning that internally the company has strengths and externally it has opportunities. Appropriate strategy is to grow and build. The company can penetrate the market by offering new services to the existing clients, develop the market by addressing not only big companies but also the smaller ones, and develop product by creating new supporting services to the clients.
Co-Authors Agatha Ferijani Nella Oktaviana Wahyudi Susanto Tanggono