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Yenny Sarwokusumo
Soegijapranata Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Innovation Process of Transforming Liquid Param Manna into Cream Param Manna Yenny Sarwokusumo
Journal of Management and Business Environment (JMBE) Vol 2, No 1: July 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v2i1.2541

Abstract

The purpose of this study is to determine business innovation process transforming Param Kocok Manna into Param Cream Manna to open new business opportunities. The data collection technique in this research was questionnaire. This research concluded that since  the idea generation stage of the innovation process to open a new business was originally from its customers. The products of Param Cream Manna are the innovative products that are highly accepted by the market to create new market opportunities.
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